Most Only Consider One Checking Account Provider… Are You It?
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
With fewer consumers shopping for checking accounts, you have to earn your seat at the table or settle for whatever scraps fall your way.
Bad experiences, life events and changing needs push Millennials to switch banks and open new checking accounts.
Convenience, price, functionality and reputation are the top reasons why consumers pick a specific checking account when shopping online.
Young financial shoppers don’t think branches are as important as other consumers, and they are more easily influenced by an institution’s brand.
You need to market checking products to consumers that currently have an account differently than those who are new to banking.
70% of consumers now shop for checking accounts online, but financial institutions' product and marketing strategies don't reflect this new reality.
Consumers have countless checking accounts to choose from and they all look alike, so they pick the one that looks the most convenient to them.
The mobile phone is fast becoming the transactional tool of choice for consumers, starting with how they pay their bills.
Soon enough, seeing someone at the register waving their credit card will seem as old-school as seeing someone writing a check does today.
It would be easy to assume that Millennials are those most interested in making mobile person-to-person payments. But it's not true.
Consumers are embracing mobile payments about as quickly as they've adopted any financial innovation in the last 100 years.
More than half of consumers shopping for new checking accounts say that they need their new financial institution to provide mobile banking.
This eBook explains how to grow low-cost core deposits while creating primary financial institution relationships.
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Community banks and credit unions struggle convincing young unbanked consumers to choose them over big banks.
This analysis compares the top 10 reasons people open a new checking account — Millennials vs. everyone else.
ATM fees cost consumers a lot — up to 6% in transaction fees. Clearly, it pays for bank switchers to find institutions with convenient ATMs.
When consumers who overdraw their checking account switch banking providers, they don't pay attention to overdraft fees. Are they crazy?
To grow checking accounts, financial marketers need to understand how consumers' switching triggers are evolving.
Women dislike checking account fees through their bank more than men, and are willing to go to greater lengths to avoid them.
40% of those shopping for a new bank or credit union are under 30 years old. So what matters most to Millennials who want to switch?
Consumers shopping for new checking accounts are more demanding than ever. It's not just Millennials... everyone expects more.
The number of consumers taking advantage of checking account promotions has more than doubled in one year. Why? Cash incentives.
Data from thousands of actual searches for new checking accounts reveals the hot buttons driving consumers' decisions.
Achieve a better return on your marketing investment. Leverage behavioral data and analytics to target the right customers with the best possible offers.
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