Articles by Jim Marous

Jim Marous is a financial industry strategist, co-publisher of The Financial Brand, and one of the top 5 most influential people in banking.

Google's abandonment of Plex digital-only banking should not bring comfort to traditional banks that are slow to respond to neobank

Priorities are fundamentally shifting in banks and credit unions as they grapple with the challenges (and opportunities) of the marketplace.

Any CX strategy that ignores underlying business models, back-office efficiencies, or operational excellence is a recipe for

PayPal launches a new personalized app with the goal of becoming an all-in-one financial and shopping

The development of open banking solutions by banks and credit unions requires significant support beyond existing third-party

In a digital world, poor CX can undermine even the best marketing, but a great experience can have a positive multiplier

Digital loan application completion speed on both web and mobile apps see big strides among incumbents, but key elements still lag

Building on the momentum created during the pandemic, financial institutions are creating a culture of innovation as a way to

Leaders in delivering modernized digital solutions have the best satisfaction scores and rank highly in both profitability and efficiency.

With the FDA approval of the first vaccine, consumers and employers are increasingly supportive of mandates that keep others

Financial institutions must embrace the open banking movement as a path to relationship growth and organizational

Banking organizations must find ways to improve consumer experiences by participating in embedded financial opportunities with

The most important sources of new businesses and revenue is engaging with customers to build trust, improve experiences and reward

To survive, banks and credit unions must build the digital infrastructure and competitive mindset that can make an organization

Successful digital banking transformation requires prioritizing what is needed today against what's required for the

Neobanks and big tech firms are increasingly impacting retention of accounts and lifetime value of long-standing

In a marketplace that is becoming accustomed to hyper-personalized communication, the need for banks to use data to drive engagement is no longer

Six trends completely reshaping the retail, tech and health sectors will soon impact banks that often lag far behind these other

People are increasingly fracturing their relationships with traditional banks who must react quick to stem an alarming rate of

With digital banking transactions increasing, the need for personalized and contextual experiences becomes

Fintech innovations continue to transform every aspect of banking. Here are eight ways fintechs are forcing traditional banks to

Balancing physical facilities and digital engagement, the top retailers can show banking ways to improve mobile