Fifth Third’s Savings App Automatically Drains Deposits From Rival Banks
Dobot is a clever mobile app that automatically shifts funds from checking accounts users have at other banks into Fifth Third accounts. Read More
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Most Recent Articles
‘Bank of Mom & Dad’ Ranks 7th Among Mortgage Originators
Financial marketers face a competitor who's hard to beat: parental 'lenders' without credit standards nor interest. But the problems run deeper. Read More
7 Ways Financial Institutions Can Turn Their Offices Into a Recruiting Tool
Boring traditional work spaces won't attract the kind of people you need. But if you get too crazy, you'll have noisy chaos and unproductive teams. Read More
Regional Bank Meets the Future With Hybrid Digital Brand
Union Bank's PurePoint brand combines full digital functionality with small 'digital-infused' branches to fuel deposits for lending. Read More
Is Now a Good Time to Start Building New Branches?
Banking pundits say branches grow irrelevant, but many consumers still want them. Abandon the herd now and you'll have less competition. Read More
Two Big Trends Shaking Up Retail Payments
Financial marketers need to keep their eyes on the huge potential of voice payments and a growing surge in contactless cards. Read More
Complacency Is Killing Banking Careers
Personal self-development is increasingly required for all bank and credit union executives as jobs and responsibilities are disrupted. Read More
Are CMOs Getting Left Out of Banking’s Digital Transformation?
Financial marketers must fight for a seat at the digital transformation table, but they must prove they can engineer meaningful changes. Read More
Banking Chatbots Need More ‘Advisor’ and Less ‘Robo’
When deploying a new chatbot, the technology isn't the tough part. A chatbot with the wrong tone hurts both CX and your brand. Read More
Is The Apple + Goldman Sachs Alliance the First of More to Come?
Apple and Goldman Sachs have teamed up to offer a credit card in a deal that may foretell future pairings with more ominous consequences. Read More
Why Banking Fails At Cross-Selling Fee-Based Services
Consumers demand an equitable value exchange for banking services offered. Deliver it or they will switch financial providers. Read More
Simplify and Streamline Bloated Processes Choking Business Lending
Here's a roadmap for community financial institutions looking to profitably lend to small businesses before online lenders steal the market. Read More
How Financial Marketers Can Move From Data Analytics Angst to Action
Bank and credit union marketers grappling with the complexity of modern analytics can tame the beast by becoming 'Chief Question Officers.' Read More
Marketing Communications Critical to Managing Risks With Digital Banking Conversions
Here's how to manage communications with key constituencies and find cross-selling opportunities when upgrading banking technologies. Read More
Banks & Credit Unions Can Turn Tech Disruptors Into Allies By Joining Forces
Traditional financial institutions must join forces and forge alliances with fintechs and tech giants like Amazon, Apple and Google. Read More
Power of Customer Insights Will Separate Digital Banking Winners & Losers
The deployment of digital tools that turn data into proactive consumer insights will determine the fate of retail banks and credit unions. Read More
Traditional Lenders Losing More Ground As Fintech Loan Share Surges
When consumers can access credit with a simple app and a tap, banks and credit unions find themselves battling online lenders full bore. Read More
4 Toughest Digital Marketing Challenges Financial Brands Face Today
Here are solutions to common shortcomings that will help financial marketers spearhead the shift to a digital-first strategy. Read More
Financial Marketers Build Banking Brands Piggybacking on Social Media Power Users
Smart financial marketers are tapping influential social media voices to build their brands. Should you be next to leverage the influencer marketing trend? Read More
Digital Banking Success Requires Conversational Engagement
Conversational banking will provide real-time, personalized engagement, generating loyalty and revenues. Read More
Will ‘Open Banking’ Sizzle or Fizzle in the U.S.?
In the U.K., open banking is already law. Few U.S. institutions truly understand it, but experts say its potential impact could be massive. Read More
Combine Digital With Traditional to Regain Community Banking Mojo
Despite their strengths, community banks and credit unions are still losing market share. But the game isn't over yet. Here's how they can get back on top. Read More
Ally Bank Pokes Rivals’ Negative Online Reviews in Fun Campaign
Using digital channels and a sense of humor, the marketing campaign encourages people to check out competitors' online reviews and ratings. Read More
5 Tips For Financial Marketers to Tap AI’s Personalization Potential
Financial marketers must leverage new technologies that enable personalized interactions and offers — in real time, and in any channel. Read More
Banks Should Turn Branches Into Branded Coworking Community Spaces
As more branch traffic shifts to digital, banking providers have a massive opportunity to reinvent the fundamental role of the brick-and-mortar channel. Read More
4 Pillars of Retail Banking Success: CX, Digital, Branches and Marketing
Financial institutions must invest heavily and carefully balance four key strategic areas in order to remain competitive with megabanks. Read More
How Financial Marketers Must Prep Banking Websites for Voice Search
Bank and credit union sites must work with voice search on smart speakers like Amazon Echo, Google Home and Apple Siri. Read More
Sound Strategy Must Come Before Open Banking Leap
Moving into open banking with no clear direction or game plan why will send your institution on a pointless and resource-wasting journey. Read More
How Will People Bank in the Future?
With AI, AR, voice and the cloud, consumers' options for running their financial affairs in the near future may be far different than today. Read More
Have Traditional Checking Accounts Become Obsolete?
As competition for deposits gets hot, experts say it's time banks and credit unions rethink their strategy and redesign checking accounts. Read More