Article Archive

Most Recent Articles

Article Image: What’s Stunting Credit Union Membership Growth?

What’s Stunting Credit Union Membership Growth?

A Credit Union Times article about credit union growth challenges notes that although about 20% of credit unions now have a community charter, the majority aren’t growing their membership ranks. Mark Weber (it lists his name as Frank, but I have inside info that it’s really Mark) of Weber Marketing said: “If good service were […]

Read Article

Article Image: Wanted: Marketing People. Also, Donuts.

Wanted: Marketing People. Also, Donuts.

“Wanted: Marketing People. Also, donuts.” This was the headline of a recruitment ad placed by Coast Capital Savings. The rest of the ad reads: Coast Capital Savings is Canada’s second largest credit union, and we’re Canada’s number one employer of awesome people. We have absolutely no way of proving that, but we have no way […]

Read Article

Article Image: Interactive financial ads you’ll get a kick out of (literally)

Interactive financial ads you’ll get a kick out of (literally)

North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays. Reactrix produces “highly entertaining branding displays that respond […]

Read Article

Article Image: Wauwatosa Credit Union becomes ‘Focus’

Wauwatosa Credit Union becomes ‘Focus’

According to the credit union’s newsletter, “It was time for us to find a name that reflects the values of this credit union.” The newsletter emphasized the number of ways the credit union is “focus”ed on members and their needs. CEO Dean Wilson wrote, “Change is constant and our member elected board decided the time […]

Read Article

Article Image: ‘Alabama CU’ sues ‘The Credit Union of Alabama FCU’ over name

‘Alabama CU’ sues ‘The Credit Union of Alabama FCU’ over name

This 23-page PDF from the U.S. District Court of Alabama should serve as a cautionary tale about what can happen if you choose a new name that’s too similar to someone else’s – especially when you’re in the same market. It all started on March 26, 2005 when BF Goodrich Employees Federal Credit Union chose […]

Read Article

Article Image: The Rules Of Viral Web Success (My Foot)

The Rules Of Viral Web Success (My Foot)

According to an Adweek article called The Rules Of Viral Web Success, At Least For Now: …the OfficeMax “Elf Yourself” campaign, which wrapped up last week, drew more than 110 million visitors. The secret [to its success]: Keep it dead simple, make it personal and give people a reason to pass it on. These sites […]

Read Article

Article Image: Frick Federal Credit Union becomes ‘Neighbors 1st’

Frick Federal Credit Union becomes ‘Neighbors 1st’

According to the credit union’s press release, the name change is the first since the credit union was founded in 1968. On its website, the credit union said, “We changed our name to reflect who we are and who we serve.” The credit union was founded by five Frick employees to service employees and their […]

Read Article

Article Image: Credit Union Times recaps 2007 name changes

Credit Union Times recaps 2007 name changes

From the Credit Union Times: Credit Union Central Falls became ‘Navigant‘ Honolulu City & County Employees FCU became ‘Aloha Pacific‘ Colorado State Employees Credit Union became ‘Credit Union of Colorado‘ MacDill FCU became ‘Grow Financial FCU‘ BCBSM Federal Credit Union became ‘Bluestone FCU‘ WCTA Federal Credit Union became ‘Reliant‘ Searles Lake Community Federal Credit Union […]

Read Article

Article Image: FORUM sponsors Indianapolis Colts online ‘Fan Forum’

FORUM sponsors Indianapolis Colts online ‘Fan Forum’

FORUM Credit Union in Indiana is sponsoring the Indianapolis Colts’ ‘Fan Forum,’ linked off of a banner ad on the team’s official NFL website (left-hand column). The forum has some impressive numbers to offer. The main forum has over 400 “threads” (basically “separate discussions”), where users have contributed their thoughts almost 10,000 times. Fans talk […]

Read Article

Article Image: Two banks in India rebrand, one renames

Two banks in India rebrand, one renames

Canara Bank in India rebrands with a new logo. I don’t speak Hindi, but this looks good: According to one blogger musing about banks in India renaming and rebranding: “Rebranding helps an organization do well in its business if well executed. It is also important to continue the spirit after the exercise. Rebranding involves heavy […]

Read Article

Article Image: Sponsor shutters doors, credit union changes name

Sponsor shutters doors, credit union changes name

PCA Federal Credit Union’s primary sponsor closed their facilities and “the credit union no longer had a viable occupational bond,” so it becomes ‘Greater Wayne Community FCU.’ According to the credit union’s website: “Although PCA Federal Credit Union had other diversified groups in its field of membership it was not sufficient to sustain credit union […]

Read Article

Article Image: Fort Belvoir FCU drops ‘Fort’ from its name

Fort Belvoir FCU drops ‘Fort’ from its name

According to The Credit Union Times, Belvoir FCU President and CEO Patricia Kimmel, says the new name reflects the changing community while still maintaining ties to its rich heritage. At its website, the credit union says the makeup of their potential membership has and will continue to change, noting that “Fort Belvoir is now a […]

Read Article

Article Image: Desert Schools FCU Launches Segmented Checking Campaign

Desert Schools FCU Launches Segmented Checking Campaign

Desert Schools FCU launched a new suite of checking products designed to connect with select target audiences, from Gen Y to retiring Baby Boomers. The campaign asks, “What’s your checking style?” Desert Connect Checking – “Your First Checking Account” (Teens to mid 20s) No minimum balance and a $3 monthly fee. Desert Fusion Checking – […]

Read Article

Article Image: 2008: The Year Of The Customer (I’m Not Kidding This Time)

2008: The Year Of The Customer (I’m Not Kidding This Time)

NYSE magazine released its third annual CEO Report. The survey of 240 of the world’s top business leaders focuses on the opportunities and challenges they face in 2008 and beyond. According to the report: CEOs say they are focusing on customers, resulting in this year’s theme: 2008: The Year of the Customer.” My take: My […]

Read Article

Article Image: An employee speaks out against his CU’s name

An employee speaks out against his CU’s name

An employee of Maine State Credit Union says in his blog that “people should be able to see your credit union’s name and know if they are eligible for membership, without ever opening your membership brochure.” This is especially important, he adds, if you expand your field of membership. So he takes issue with his […]

Read Article

Article Image: Barf bags used in credit union promotion

Barf bags used in credit union promotion

Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN FINANCIAL Florida Credit Union www.youcanjoin.com Bring UNUSED BAGS to one of our conveniently located branches to Get $425 with these valuable coupons. Ask […]

Read Article

Article Image: Capital Community Becomes ‘CapCom Credit Union’

Capital Community Becomes ‘CapCom Credit Union’

[UPDATE: July 20, 2008. That didn’t last long. The CapCom name is out, as the credit union has agreed to merge under DFCU Financial. The original story follows, unedited.] “Our former name was just too long,” said CapCom President Renee DeMarco. “It will make life easier on many levels for our members and employees.” “The […]

Read Article

Article Image: CNBC Discovers Customer Loyalty

CNBC Discovers Customer Loyalty

A recent segment on CNBC posed the question: Is there something investors should consider beyond the numbers? The suggested answer: Customer loyalty. As if it were a new concept. The discussion with three customer loyalty “experts” (in quotes because one guy was from a firm that help telcos/IT firms develop qualified new sales and new […]

Read Article

Article Image: Credit Unions Utilization of YouTube Increases

Credit Unions Utilization of YouTube Increases

Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results for “credit union” increased 41%: October 2007: 755 […]

Read Article

Article Image: Designing branch interiors like a living room

Designing branch interiors like a living room

This Memphis Business Journal article (PDF here) says the design of bank branches has become “a branding bonanza.” The article says the key to designing a bank or credit union is “making employees feel safe and comfortable while at the same time conveying the brand.” The article details the work of one Memphis architect’s work […]

Read Article

Article Image: Boone National becomes ‘Forcht Bank’

Boone National becomes ‘Forcht Bank’

The name change is a result of the merger of all 10 banking subsidiaries of Boone’s parent company into one bank. The parent recently changed its name from First Corbin Bancorp to Forcht Bancorp, reflecting the name of its founder and CEO, Terry Forcht. Terry Forcht started his first bank in Corbin, Kentucky in 1985. […]

Read Article

Article Image: A look back at NewGround research from 2004

A look back at NewGround research from 2004

The Northwestern Financial Review ran a story back in 2004 on research conducted by financial consulting firm NewGround Resources. The study included 480 credit unions. From the article: Only 2% of those in the survey believed that there is “lots of differentiation” among credit unions 68% said they expect their member representatives to deliver a […]

Read Article

Article Image: Great River Financial Group becomes ‘Two Rivers Financial’

Great River Financial Group becomes ‘Two Rivers Financial’

From the company’s news section: “The group wanted their new name to reflect the fact that they are an Iowa company with Midwestern values. Two Rivers was chosen because Iowa is the land between two rivers, the Mississippi and Missouri.” “‘We want our clients to be able to take care of all their financial needs […]

Read Article

Article Image: When the Sponsor Changes Its Name, So Does the Credit Union

When the Sponsor Changes Its Name, So Does the Credit Union

When the parent company of AFG Industries decided to roll-up its subsidiary under the holding company moniker, AGC (Asashi Glass Company), its credit union decided to follow suit. In this PDF newsletter, AGC Credit Union said: AFG Industries changed their name recently. Since we are the financial institution for the employees and their families of […]

Read Article

Article Image: Credit union introduces three new branded savings products

Credit union introduces three new branded savings products

In this press release, Personal Care America FCU announces three new savings products. G.R.A.D. – “Getting Ready for A Degree” A savings account that is available to members wishing to save money for future education. It can be used personally for the individual or for any family member including children, grandchildren, nieces, and nephews. The […]

Read Article

Article Image: Ahead of their time: ‘Redbrand Credit Union’

Ahead of their time: ‘Redbrand Credit Union’

In 1889, Peter Sommer invented a machine that wove steel wire fence to replace traditional wooden timber fences, making life easier for millions of American farmers. His invention spawned a midwestern steel giant, Keystone Steel & Wire Company.   Around 1925, Keystone introduced its first “Red Brand” fence. In a display of modern marketing savvy, […]

Read Article

Article Image: Four Points About a National CU Campaign

Four Points About a National CU Campaign

Call it what you want. “A national campaign.” “A state league campaign.” “A credit union brand campaign.” “A credit union awareness campaign.” It doesn’t matter. Here are four things to consider before pursuing one. 1.) What’s in it for individual credit unions Credit unions spend a lot of their marketing capital educating people about the […]

Read Article

Article Image: Pittsburgh Teachers becomes ‘Riverset’

Pittsburgh Teachers becomes ‘Riverset’

With $87 million in assets and 13,000 members, Pittsburgh Teachers Credit Union will officially become ‘Riverset,’ effective January 2, 2008. President and CEO Christine Chojnicki said the credit union’s name was being amended to Riverset in an effort to broaden the organization’s appeal to groups other than teachers. Chojnicki said the name change will make […]

Read Article