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Article Image: Copperfin: Another Red Canoe

Copperfin: Another Red Canoe

Canadian-based Lakewood and Kenora District credit unions are merging under the new name “Copperfin.” Last week, the members of both credit unions voted overwhelmingly in support of the merger. The new Copperfin website touts the merger’s benefits and explains the name change. The homepage takes a creative slant on the merger: BETTER TOGETHER. Starsky and […]

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Article Image: Pavlov’s Bankers

Pavlov’s Bankers

An article in American Banker about the JP Morgan Chase/WaMu deal quoted one consultant as saying: “JPMorgan must be salivating at the opportunity to cross-sell products to Wamu’s customers to really deepen the relationships.” My take: The consultant may be right about his assessment of JPMC’s reaction to the deal — and if he is, […]

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Article Image: Mission, Vision, Values… And The Missing Piece

Mission, Vision, Values… And The Missing Piece

Some financial institutions have mission statements. Some have vision statements. Some have both. Some companies have a defined list of core values, while others don’t. One thing is for sure: There is a lot of confusion about what each of these tools should do. The difference between a Mission Statement, a Vision Statement and Core […]

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Article Image: WaMu Seized, Deposits Go to JP Morgan

WaMu Seized, Deposits Go to JP Morgan

Breaking News – Thursday, September 25, 2008 The FDIC just seized all the assets of Washington-based thrift, WaMu, making it the largest bank failure in history. The FDIC quickly brokered a deal where WaMu’s roughly $150 billion in deposits will be sold to JP Morgan Chase. It is reported that JP Morgan will be paying […]

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Article Image: Why The Microsoft Ads Fail

Why The Microsoft Ads Fail

If you haven’t read Rob Walker’s book Buying In, you should. It’s the best book I’ve read in a long time. In the book, Rob does a much better job than I ever could and describing a fundamental paradox we have in our society: The desire to be individuals, yet still belong to something bigger […]

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Article Image: Banks That Are “Too Big To Fail?”

Banks That Are “Too Big To Fail?”

We keep hearing from United States’ leading economists like Ben Bernanke and Henry Paulson that a bailout is needed because some banks are simply “too big to fail.” This raises some questions about the financial industry going forward: Is any legislation or regulation needed to avoid repeating a similar crisis in the future? Or does […]

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Article Image: The Web 2.0 Make/Buy Decision

The Web 2.0 Make/Buy Decision

There’s much talk about Web 2.0 and social media in the financial space these days. Often, you get the impression that you’re failing if you don’t have a MySpace page, a Facebook account, a blog, a Twitter account, etc. Reality Check: Most people don’t want to hang out at a website created by a bank […]

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Article Image: How to Build Relationships with Branch Avoiders

How to Build Relationships with Branch Avoiders

Be honest. If you didn’t work in the financial services industry, how often would you step foot in a branch? So how can financial institutions build relationships with those who prefer avoiding branches as much as possible? Here’s four ideas to get you started. Pick up the phone Many financial institutions use MCIF and other […]

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Article Image: Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Batter Up! Yankee Stadium Next For Big Bank Sponsorship

Earlier this year, The Financial Brand reported on Citi’s record-setting $400 million sponsorship of the New York Mets stadium. Now, not to be outdone, Bank of America is after an even bigger deal to sponsor the New York Yankees stadium. Any sponsorship of the highly-venerated New York Yankees stadium is expected to eclipse the Citi/Mets […]

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Article Image: Harris Bank Says It’s ‘Here to Help’

Harris Bank Says It’s ‘Here to Help’

Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the past two years. Harris expects to reach 95 percent of its core audience — millions of people across the Chicago area — using television, radio, digital, print, outdoor and transit […]

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Article Image: Discrimination In P2P Lending?

Discrimination In P2P Lending?

A couple of economics professors have published a fascinating report, that raises a lot of questions about P2P lending. The authors analyzed all loan applications listed during a one-year period on Prosper.com. They found that listings submitted with a picture of a African-American person — or no picture at all — were significantly less likely […]

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Article Image: Credit Union Gives Fleet of Cars to Staff

Credit Union Gives Fleet of Cars to Staff

United Community FCU just gave brand new 2009 Chevrolet HHRs to 17 employees. The cars, wrapped from bumper to bumper with credit union graphics, cost $380,000. To pay for the campaign, the credit union is slashing its marketing budget in half. Each employee is required to drive their new car at least 10,000 miles a […]

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Article Image: Bank Runs “Trust Us” Ad One Day, Fails the Next

Bank Runs “Trust Us” Ad One Day, Fails the Next

On Thursday, September 4, an ad from Silver State Bank asked, “Why do so many of Nevada’s strongest businesses trust Silver State Bank?” The answer? “Security” and “protection.” The next day, the bank was seized by federal and state regulators. Apparently people weren’t buying the bank’s “you can trust us” sales pitch. When you lose […]

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Article Image: Where Are You On The S-Curve (And Which Curve Are You On)?

Where Are You On The S-Curve (And Which Curve Are You On)?

Thanks, as always, to Bankwatch, for finding this from Doc Searls: Amazon and other excellent online retailers have improved the online shopping experience as far as a retailer can. Yes, there is always room for improvement, but there is only so much improvement you can carry out only on the sell side, even if you’re […]

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Article Image: Who Benefits From Blogging?

Who Benefits From Blogging?

Most of my blog posts are expressions of my opinion about something. Not this one. Instead, I’d like to get your opinions (well, it’s not that I don’t want your opinions on other posts, that’s not what I meant). After seeing the list of credit union employees who blog on the Currency Marketing site, I […]

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Article Image: Welcome to Blingola

Welcome to Blingola

“Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and honeyz,” you’re probably thinking this campaign is a joke. It isn’t. These ads are fo’real cuz. (Click to enlarge) Apparently in South Africa, where these […]

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Article Image: Banks, Social Media, And Seinfeld

Banks, Social Media, And Seinfeld

William Azaroff recently blogged about Vancity’s new Wilki. According to William: I am pleased to announce the new wiki Vancity has launched. It is for the Microfinance community in Canada, and lives at microfinance.ca. Why did we launch a wiki? Well, in short, we are a longtime Microfinance practitioner wanting to expand knowledge amongst those […]

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Article Image: Tricked-Out Truck Features ‘Guitar Hero’ Duels

Tricked-Out Truck Features ‘Guitar Hero’ Duels

When Currency Marketing started planning the rollout of TDECU’s Young & Free Texas campaign, the agency’s media team was looking for non-traditional options to reach the 19 to 25 crowd. That’s when they found GoMobile Advertising based in Kent Washington. The two firms hatched the idea pitting Guitar Hero players against one another in a […]

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Article Image: Getting Started With Social Media

Getting Started With Social Media

Emily Riley of Jupiter Research recently wrote a blog post titled Getting Started With Social Marketing. Among her suggestions: Start listening, tap your own databases to understand what customers think of you, integrate social media with existing marketing campaigns, align goals with measurement, and start small on your own site. My take: This is good […]

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Article Image: Complex lifestyle visuals tell BPay’s brand story

Complex lifestyle visuals tell BPay’s brand story

Click on these ads to enlarge them. Then soak it all in — the planning, the set, the items, buying the items, casting, makeup, photography, art direction, copywriting, design, layout and typesetting. The ads are fun and extravagant. FYI – BPay is a bill payment service unique to Australia. Key Question: What do you think […]

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Article Image: The Biggest List of Financial Slogans Ever

The Biggest List of Financial Slogans Ever

Slogans, taglines, mantras, catchphrases, positioning statements, rallying cries. Call them what you will, but countless financial institutions have them. Banks, credit unions, insurers and credit card companies — all of them vying for a small piece of consumers’ minds with a (hopefully) pithy piece of language. Here is the largest collection of financial slogans you’ll […]

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Article Image: Fifth Third launches its biggest ad campaign ever

Fifth Third launches its biggest ad campaign ever

Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch to pick up their game piece, or you also can request game pieces by mail (as is legally required, but who does that?). In addition to the $250,000 grand prize, […]

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Article Image: Re-Rethinking The User Experience

Re-Rethinking The User Experience

If I ran a bank that had a Customer Experience department, the first thing I would do is fire everybody in the department (I would, however, keep all the Web site designers). Here’s what spurred that comment: Adweek recently ran an article title Rethinking The User Experience, in which the author writes: In the interactive […]

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Article Image: BofA Targets College Crowd With ‘Morris On Campus’

BofA Targets College Crowd With ‘Morris On Campus’

Bank of America’s Morris on Campus,™ Life According to an Upperclassman™ is designed to “educate and empower students to take control of their finances and bank with confidence in this new academic year,” the bank says. Unlike other Gen-Y online promotions, “Morris” is not the product of a “spokester contest,” but is instead a 23-year […]

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Article Image: Top 10 Bank Slogans You'll Never Hear

Top 10 Bank Slogans You'll Never Hear

Hearing about how one Missouri bank changed it’s name to Tightwad Bank (named after the town of Tightwad, MO), got me thinking about other banks that should change their name to reflect the towns they’re located in. Below are the top 10 bank names and slogans that — I’m afraid to say — you’ll probably […]

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Article Image: “B@%k” is a Four-Letter Word in This Promotion

“B@%k” is a Four-Letter Word in This Promotion

WSECU takes the fight to banks in a small but brave online initiative targeting college students called “What the B.” The campaign includes a microsite, blog and visits at college campus events. The campaign’s central creative hook centers on a playful-yet-derogatory portrayal of banks. For starters, the credit union has shortened the word “B-A-N-K-S” down […]

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Article Image: The “Convenience” Paradox

The “Convenience” Paradox

Filene just released an interesting study called “Who’s Joining Credit Unions.” Of particular interest is data that suggests a paradox between how people feel about branches and how they actually use them. While credit union members think they need a branch nearby, the data tells a different story. According to the report, the majority of […]

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