Casting call: Credit union TV ad contest draws 37 entries

In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes helped fuel a healthy turnout during a month-long entry period. Launched back in March, the credit union said spots could be edgy, funny, bold, simple, serious, or anything in between.. Read More

Citi Retreads Old Slogan, Recycles Marketing

Subscribe to The Financial Brand via email for FREE!Citi recently unveiled a new brand campaign bearing the firm’s old slogan “Citi Never Sleeps.” The original version of the slogan, “The Citi Never Sleeps,” was first used by the firm 30 years ago. According to the NY Times, Citi’s marketing department thought about resurrecting the old. Read More

Bank’s ads about “tough times” coincide with its first loss

Last Wednesday was a big day for County Bank. First, the bank unveiled a new ad campaign with the tagline “Times are tough.” Indeed times are tough…especially for the bank. Later that day, County Bank posted its first-ever loss — $4 million. That caused their share price to drop 64%, which was the biggest loss. Read More

Is HSBC’s Position as a ‘Worldwide Local Bank?’ Even Possible?

Subscribe to The Financial Brand via email for FREE!HSBC tries to position itself as a “globally local” bank in this minute-long TV spot about cultural differences. After showcasing a couple things you shouldn’t do with your hands and feet in other countries, the ad concludes with the tagline, “The world’s local bank.” Some American management. Read More

Happy Banking

Singing kittens. An interview with a talking flower. Make believe statistics. Surely the “Happy Banking” campaign from Australia’s BankWest seems a little strange at first. That’s because it is a little strange. But that’s a good thing. The multicomponent campaign takes aim squarely at Australia’s big banks – specifically their lack of style and innovation.. Read More

Datahead: Facts on TV and online financial ads

Subscribe to The Financial Brand via email for FREE!A study by Bigresearch says this is what people do when TV commercials come on: 41.2% of viewers take a peak at what’s on other channels 33.5% talk with others in the room or by phone 30.2% mentally tune out 5.5% pay attention to commercials TV’s influence. Read More

Another high-quality TV spot from Charlotte Metro

Subscribe to The Financial Brand via email for FREE!The latest TV commercial from Charlotte Metro Credit Union stars Charlotte Bobcats head coach Sam Vincent and player Jared Dudley. They share the stage (or “court,” to be more accurate) with a local professional actress. This is the third spot in a series from Charlotte Metro that. Read More

Credit union TV spots feature former NBA star

Subscribe to The Financial Brand via email for FREE!In 2007, Charlotte Metro Credit Union, rolled out an ad campaign featuring former NBA star and CMCU member Muggsy Bogues. The most recent spot, which is airing on FOX, ABC and NBC affiliates in Charlotte, focuses on the CMCU web site, which got a complete makeover last. Read More

Chase launches massive ad campaign

Subscribe to The Financial Brand via email for FREE!Chase plans to spend $70 million in the next two and half months on the new “Chase What Matters Most” campaign. The ads, in black and white, will promote the bank’s range of services including credit cards, student loans, retail banking, overdraft and fraud alerts. In this. Read More

Interactive financial ads you’ll get a kick out of (literally)

Subscribe to The Financial Brand via email for FREE!North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays.. Read More

Barf bags used in credit union promotion

Subscribe to The Financial Brand via email for FREE!Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN FINANCIAL Florida Credit Union Bring UNUSED BAGS to one of our conveniently located branches. Read More

Credit Unions Utilization of YouTube Increases

Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. Read More