Advertising

Another high-quality TV spot from Charlotte Metro

Subscribe to The Financial Brand via email for FREE!The latest TV commercial from Charlotte Metro Credit Union stars Charlotte Bobcats head coach Sam Vincent and player Jared Dudley. They share the stage (or “court,” to be more accurate) with a local professional actress. This is the third spot in a series from Charlotte Metro that. Read More

Credit union TV spots feature former NBA star

Subscribe to The Financial Brand via email for FREE!In 2007, Charlotte Metro Credit Union, rolled out an ad campaign featuring former NBA star and CMCU member Muggsy Bogues. The most recent spot, which is airing on FOX, ABC and NBC affiliates in Charlotte, focuses on the CMCU web site, which got a complete makeover last. Read More

Chase launches massive ad campaign

Subscribe to The Financial Brand via email for FREE!Chase plans to spend $70 million in the next two and half months on the new “Chase What Matters Most” campaign. The ads, in black and white, will promote the bank’s range of services including credit cards, student loans, retail banking, overdraft and fraud alerts. In this. Read More

Interactive financial ads you’ll get a kick out of (literally)

Subscribe to The Financial Brand via email for FREE!North Island Credit Union in San Diego has taken interactive advertising a step further. Two steps, actually. With your feet. This isn’t your typical “interactive advertising” (as in the “online” kind). The credit union has teamed up with Reactrix, a company specializing in interactive video floor displays.. Read More

Barf bags used in credit union promotion

Subscribe to The Financial Brand via email for FREE!Eastern Financial Florida Credit Union ran this promotion back in 2006. You can click on the image to enlarge. The copy reads: IS YOUR BANK MAKING YOU SICK? INTRODUCING BRIGHTER BANKING EASTERN FINANCIAL Florida Credit Union www.youcanjoin.com Bring UNUSED BAGS to one of our conveniently located branches. Read More

Credit Unions Utilization of YouTube Increases

Subscribe to The Financial Brand via email for FREE!Informal research conducted by The Financial Brand indicates a significant increase in the utilization of video sharing tools such as YouTube by credit unions. Search results for “credit union” on YouTube went up 47% over a 3-month period: October 2007: 524 January 2008: 772 Google Video results. Read More