Fifth Third launches its biggest ad campaign ever

Subscribe to The Financial Brand via email for FREE!Fifth Third’s “Unlock Your Dreams” campaign, which started yesterday, centers on a scratchcard and a $250,000 sweepstakes. Anyone can enter by stopping at a branch to pick up their game piece, or you also can request game pieces by mail (as is legally required, but who does. Read More

Alabama Credit Union is 79.3% better than a bank

Subscribe to The Financial Brand via email for FREE!These brand TV ads from Alabama Credit Union are terrific. They are brimming with personality and look nothing like any other financial institution’s ads. (Well okay, they may look a little like the recent Telly Award-winning spots from Truliant, but they are still very cool and fun. Read More

“Save Michigan,” Cries Chemical Bank

Subscribe to The Financial Brand via email for FREE!It’s no secret. Michigan’s economy is all doom and gloom these days, or so it would seem based on what you read in the news. Chemical Bank isn’t hiding from this fact in its latest brand ads. Recently, the bank unveiled a brand campaign addressing Michigan’s economic. Read More

Rates Aren’t As Important As You Think

Subscribe to The Financial Brand via email for FREE!There’s an old adage in financial marketing: “It’s all about the rate.” Recent evidence from two different case studies suggests that’s wrong. Case Study #1 Take BankWest’s promotion to launch a new savings account, where they tested two versions of their online ads. Both versions of the. Read More

Don’t Use Orange Circles Or ING May Sue You

Subscribe to The Financial Brand via email for FREE!Consider yourself on notice: If you are a bank or credit union using anything resembling this orange dot… …look out. Orange circles may be enough for ING to take you to court next. Last Wednesday, ING filed a trademark-infringement complaint in U.S. District Court against PNC Bank. Read More

What is WaMu LIVE!?

Entering its second year, WaMuL Live!, is a customer-appreciation promotion for all WaMu bank card holders that focuses on music and entertainment perks. The microsite supporting the effort promises: The opportunity to get tickets to the shows you want to se Sign up for ticket alerts and be among the first to know when shows. Read More

Flagstar Bank’s “We’re Different” Brand Ads

Subscribe to The Financial Brand via email for FREE!Flagstar Bank debuted a new brand campaign during the opening ceremonies for the 2008 Summer Olympics. Spots depict consumers with boxes on their heads who need to “open their eyes” to Flagstar’s products and services. Here’s the video: “People are different and want different things from their. Read More

Frost Bank’s Luscious Brand-Building Ads

Subscribe to The Financial Brand via email for FREE!“Frost Bank understands the value of focusing advertising communications on the brand.” – Pam Thomas, CMO Frost Bank “Frost Bank understands the value of focusing advertising communications on the brand.” That’s how Pam Thomas, Chief Marketing Officer at Frost Bank, put it in an interview with The. Read More

WaMu fantasy TV ads.. “Whoo hoo!”

Subscribe to The Financial Brand via email for FREE!In this :30 TV spot supporting WaMu’s “Whoo Hoo!” branding campaign, a couple fantasizes about being tucked snug in giant kangaroo pouches (no joke, for real) after discussing the security of WaMu’s online banking. Here’s another spot. In this one, a regular guy has a fantasy associating. Read More

Economy Driving Credit Union Promo

Paul Economy, that is (yes, that’s his real name). Economy, a VP and manager of a Member One Credit Union branch, is the star in his employer’s latest ad campaign. “Come see Paul,” the headline on the billboard reads. “He has $50 million to lend.” This deceptively simple concept may not be the sexiest campaign. Read More

Aussie Brokerage Rocks the Beatles With Slick Marketing

CommSec claims to be the first and only financial institution enabling Australians to access both cash and investment accounts with a single login view. A slick microsite provides an overview of the service, while TV spots and big giveaways also support the new account. Read More

Absa’s wonderfully artistic and creative branding posters

Subscribe to The Financial Brand via email for FREE!Are these posters on-brand for Absa Bank and its target audience? Who is the target audience anyway? Hard to say. Two things are for certain: (1) The posters look cool, and (2) they are very different. The copy, however, might be a stumbling point for some readers.. Read More

Gas for $1.99 Per Gallon, Courtesy of Digital FCU

This morning at 7:00, people in Worcester, Massachusetts, started lining up at a Gulf gas station to fill up for $1.99 per gallon, courtesy of Digital FCU. The promotion is only running for 6 hours. It ends at 1:00. DCU says they are running the promotion to help ease the pain at the pump for. Read More

What’s the Deal with Financial Ad Disclosures?*

Subscribe to The Financial Brand via email for FREE!(*See below for details.) Some financial ads look like they were written backwards: leave two inches at the bottom of the ad for disclosure, then put in a big rate, and put the logo in the space that’s left. There are many 60-second radio ads where the. Read More

An unusual ad for a bank

You don’t have to speak a lick of Indonesian to become engrossed by this banking ad, something that looks like a cross between a Richard Scary illustration and a Simpson’s cartoon. It’s very engaging. You can easily spend five minutes with the piece, regardless of your native tongue. You also don’t have to know a. Read More

Mo Banking Knowledge ‘On Your Internets’

Subscribe to The Financial Brand via email for FREE! Mo Rocca, a comedian and political satirist of some success, plays a man-on-the-street character in one of Bank of America’s latest promotions, “Mo on Banking.” In a series of online videos at a microsite, Mo reports wryly on banking topics, including this tidbit from the intro. Read More

Judge orders trademark infringer to use ‘negative keywords’

Subscribe to The Financial Brand via email for FREE!Here’s an interesting ruling in a financial trademark dispute involving Orion Bancorp (the victor) and Orion Residential Finance. The judge ordered the guilty infringer to purchase “negative keywords” through Google and other online ad systems. A negative keyword tells search engines that the advertiser’s ad should never. Read More

Casting call: Credit union TV ad contest draws 37 entries

In a recent TV ad contest, 37 entrants produced a 23-second spot telling people why they should join SELCO Community Credit Union. Big cash prizes helped fuel a healthy turnout during a month-long entry period. Launched back in March, the credit union said spots could be edgy, funny, bold, simple, serious, or anything in between.. Read More