SunTrust: “Live Solid. Bank Solid.”

Subscribe to The Financial Brand via email for FREE!Earlier this week, SunTrust Bank unveiled a new brand tagline and marketing campaign focused on savings. The “Live Solid, Bank Solid” campaign speaks to what the bank describes as “a new era of thrift, security and financial responsibility.” The new campaign is rooted in the notion that. Read More

This Bank’s Brand Ads Are Out of Control

Subscribe to The Financial Brand via email for FREE!These brand ads for Continental Bank in Wisconsin encourage people to get a firm grip on their financial situations. Each ad relies on a carefully-crafted custom photo where someone is wrestling — literally — with some aspect of their financial life: a wallet, purse or checkbook. The. Read More

[This Post Is Encrypted for Your Protection]

Subscribe to The Financial Brand via email for FREE! A print ad obscures all the text with asterisks to highlight the banks’ encryption capabilities. “We found we didn’t have a brand. People were generally confused about what it is we offer.” — John Ikard, CEO/President 1st Bank in Denver is rolling out a new ad. Read More

Consumers Hate This Ad (But They Remembered It)

Subscribe to The Financial Brand via email for FREE!Earlier this year, Commonwealth Bank in Australia was harshly criticized for hiring a U.S. ad agency. It didn’t matter that the agency was world-famous Goodby, Silverstein & Partners, people down under were skeptical that they wouldn’t grasp the nuances of Aussie culture. The hell with Aussie culture,. Read More

Beware of VelociMergers and Bully Mammoths

Subscribe to The Financial Brand via email for FREE!Hampden Bank’s campaign, called “Evolved,” portrays out of town competitors as corporate dinosaurs that adversely affect local prosperity. The ads depict creatures with names like the “VelociMerger,” “Bureaucradon” and the “Bully Mammoth.” The campaign included television, radio, billboards, bus graphics and print ads. VelociMerger The copy reads. Read More

Pancakes = Opportunities + Optimism

Subscribe to The Financial Brand via email for FREE!“No matter how long the night has been, there’s always breakfast. This is America. The sun comes up and we get a fresh start.” — BofA’s ‘Pancakes’ Bank of America’s current brand TV ad titled “Pancakes” is an artfully subtle message of hope and reassurance. It sends. Read More

Meltdown Marketing: Ads from October

Subscribe to The Financial Brand via email for FREE!October 2008 was one of the roughest ever for the financial industry. Now that October has passed (and thankfully so), let’s take a minute to look at some of the ads banks and credit unions ran as the global financial crisis developed. US Bank – “Roots” The. Read More

3 minutes. One cart. All you can grab.

Subscribe to The Financial Brand via email for FREE!For the grand opening of three new in-store branches, OnPoint Community Credit Union held a supermarket sweepstakes. One person at each location won a 3-minute free-for-all, grabbing everything they could fit into a shopping cart. One of the three sweepstakes winners filled his cart with $2,359, the. Read More

Mazuma Credit Union hosts video sharing contest

Subscribe to The Financial Brand via email for FREE!Mazuma Credit Union in Kansas wants to know, “What Are You About?” From September 1 through November 30, people are invited to submit a 25-second video answering the question “What Are You About?” At a microsite the credit union created for the promo, the credit union says,. Read More

Cash Back Boulevard from Zions Bank

Subscribe to The Financial Brand via email for FREE!To launch its new cash-based rewards program, Zions Bank created an offbeat microsite, Cash Back Boulevard, built around a challenging online game. Putting the total cash rewards on a live meter on the site is brilliant. It adds credibility to the abstract and indirect concept of a. Read More

Prospera’s Mailer Is Cool… Literally, It’s Icy

Subscribe to The Financial Brand via email for FREE!This creative idea comes to us from Prospera Credit Union in B.C., Canada. The credit union mailed out branded gel packs bearing the message, “Paying taxes is a big headache. That’s why we’re freezing them for 10 years. Introducing the Equity Share Offering from Prospera. Freeze and. Read More

Someone’s Someday Is Coming

Subscribe to The Financial Brand via email for FREE!Ten thousand people took Wells Fargo up on its latest promotion, Someday Stories. The promotion had people submit a 250-word story about how they’d use $100,000 to fulfill a dream. Five finalists have already won $10,000. One of them will win an additional $100,000: Danny from Provo,. Read More

Wachovia Asks, “Who Would You Thank?”

Subscribe to The Financial Brand via email for FREE!You probably didn’t know this, but this week is National Customer Service Week. In honor of this über-obscure calendar event, Wachovia is throwing a Who Would You Thank promotion. Here’s how it works. In 250 words or less, you tell Wachovia a unique and compelling story: who. Read More

KeyBank Says ‘Money Needs Attention’

Subscribe to The Financial Brand via email for FREE!“Money creates money concerns. And genuine attention to money helps eliminate them.” That’s the underlying premise behind Key Bank’s latest brand ad campaign, “Money Needs Attention.” The campaign includes print, TV and outdoor advertising, as well as a microsite. The TV spots share the stories and concerns. Read More

WaMu: “A trillion dollars! Whoo hoo!”

Here’s a new print ad running in WaMu markets that, considering the situation, is pretty darn good. The ad’s copy reads: “WaMu has a bright new future, thanks to the stability of JPMorgan Chase (and their nearly trillion dollars in customer deposits). But Chase brings more than money to the party: together we have 14,300. Read More

Harris Bank Says It’s ‘Here to Help’

Subscribe to The Financial Brand via email for FREE!Harris Bank recently unveiled a new branding campaign to drive home the bank’s “here to help” message, a slogan the bank has used for the past two years. Harris expects to reach 95 percent of its core audience — millions of people across the Chicago area —. Read More

Bank Runs “Trust Us” Ad One Day, Fails the Next

On Thursday, September 4, an ad from Silver State Bank asked, “Why do so many of Nevada’s strongest businesses trust Silver State Bank?” The answer? “Security” and “protection.” The next day, the bank was seized by federal and state regulators. Apparently people weren’t buying the bank’s “you can trust us” sales pitch. When you lose. Read More

Welcome to Blingola

Subscribe to The Financial Brand via email for FREE!“Welcome to Blingola,” an imaginary world where everyone has “all the happiness in the world,” courtesy of their Virgin Money credit cards. With headlines like “The land of milf and honeyz,” you’re probably thinking this campaign is a joke. It isn’t. These ads are fo’real cuz. (Click. Read More

Complex lifestyle visuals tell BPay’s brand story

Subscribe to The Financial Brand via email for FREE!Click on these ads to enlarge them. Then soak it all in — the planning, the set, the items, buying the items, casting, makeup, photography, art direction, copywriting, design, layout and typesetting. The ads are fun and extravagant. FYI – BPay is a bill payment service unique. Read More