Site Traffic & Reader Stats

Since The Financial Brand was launched in 2008, millions of financial marketers have visited the site, reading over 20 million articles along the way.

Online Advertising Options Email Advertorials Promoted Webinars

Site Stats
Unique Visitors 1.45 million 1.66 million 2.0 million
Total Pageviews 3.2 million 3.65 million 4.5 million

Advertise on The Financial Brand and your ad could be seen over 350,000 times by 150,000+ unique financial executives every month. That means someone in the banking industry could see your ad once every 8 seconds, 24 hours a day — that’s over 10,000 times a day. Annual advertisers can generate over 17,000+ visits to their website in a single year.

The top-performing display ad on the site so far this year has generated 3,253 clicks in just 30 days.

A single advertorial last month generated over 700+ clicks — about $2 per click, which is unheard of.





Reader Engagement

  • 17,000 readers return to the site at least every other day.
  • Over 50,000 readers visit The Financial Brand at least once every week.
  • There are more than 4,000 articles in The Financial Brand’s archive.
  • Articles on the site are read an average of 2,946 times each.
  • The top two articles have generated over 150,000 pageviews… each.
  • There are over 40,000 active subscribers to The Financial Brand’s weekly eDigest newsletters.

We’d Like to Advertise!