Site Traffic & Reader Stats

Since The Financial Brand was launched in 2008, over 17 million executives in the banking industry have visited the site, reading articles over 40 million times along the way.


Projected Visitors in 2024 Projected Pageviews in 2024
1.9 million 3.75 million
Site Stats
2018 2019 2020 2021
Unique Visitors 2.1 million 2.2 million 2.0 million 2.0 million 2.0 million
Total Pageviews 4.4 million 4.5 million 4.1 million 3.9 million 4.1 million

Advertise on The Financial Brand and your ad could be seen 400,000+ times by over 200,000 unique financial executives every month. That means someone working in banking could looking at your ad once every 5.8 seconds, 24 hours a day — as many as 15,000 times every day. Annual advertisers often generate over 15,000+ visits to their website in a single year.

A top-performing campaign can generate over 3,000 clicks in just 30 days. And email advertorials can generate over 900+ clicks at an unbeatable $1.50 per click.


Breakdown of Readers by Type of Organization


Breakdown of Readers by Position/Title


Breakdown of Readers by Asset Size


Reader Engagement

  • 15,000 readers return to the site at least every other day.
  • Over 40,000 readers visit The Financial Brand at least once every week.
  • There are around 7,000 articles in The Financial Brand’s archive.
  • Articles on the site are read an average of 2,946 times each.
  • There are over 50,000 active subscribers to The Financial Brand’s weekly eDigest newsletters.

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