2025 Ad Specs, Deadlines & Deliverables
Please refer to the quick links below to access the art specifications and deliverables related to your digital ad plan with The Financial Brand. Please ensure your deliverables are sent in a timely manner and in the exact format requested below.
Questions? Contact The Financial Brand team: [email protected]
Quick Links to Specs:
Deadlines
Questions? Contact us: [email protected]
Here are the deadlines you need for all deliverables detailed below. The month in which your ad is scheduled to publish is indicated in bold type.
Important! Meeting deliverable deadlines is critical, as we are often unable to reschedule any items in your marketing plan. The delivery dates provided below ensure our advertising team has adequate time to review, build, and test your ads/emails. If you think you may miss a deadline, please email [email protected] immediately so we can discuss options.
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January 2025 – Deliver on or before Monday, December 16th, 2024
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February 2025 – Deliver on or before Monday, January 20th, 2025
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March 2025 – Deliver on or before Monday, February 17th, 2025
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April 2025 – Deliver on or before Monday, March 17th, 2025
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May 2025 – Deliver on or before Monday, April 14th, 2025
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June 2025 – Deliver on or before Monday, May 19th, 2025
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July 2025 – Deliver on or before Monday, June 16th, 2025
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August 2025 – Deliver on or before Monday, July 14th, 2025
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September 2025 – Deliver on or before Monday, August 18th, 2025
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October 2025 – Deliver on or before Monday, September 15th, 2025
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November 2025 – Deliver on or before Monday, October 20th, 2025
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December 2025 – Deliver on or before Monday, November 17th, 2025
Online Display Ads
Questions? Contact us: [email protected]
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted. Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads. Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.A
Flex-Width Jumbo Banner
New for 2025! A powerful semi-sticky location appearing in premier locations — embedded in articles and immediately below the site’s main navigation.
Link: URL to your landing page
Image Dimensions: 1500 x 250 pixels (scales to browser width)
Image File Size: Max. 125 KB
Image File Format: JPG or PNG, no animated GIFs
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Sidebar Ad
Command attention, generate brand awareness, and get clicks that drive traffic to your website with this large display ad in the site’s sidebar.
Link: URL to your landing page
Image Dimensions: 300 x 500 pixels
Image File Size: Max. 125 KB
Image File Format: JPG or PNG, no animated GIFs
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Pop-Up Ad
This massive display ad layers on top of the site’s content once per session for every user. Your prospects can’t miss it!
Link: URL to your landing page
Image Dimensions: 800 x 600 pixels
Image File Size: Max. 125 KB
Image File Format: JPG or PNG, no animated GIFs
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Parallax Ad
New for 2025! This ad fills the user’s entire screen as they scroll, using cutting-edge parallax technology to create a captivating visual experience. Make your brand unforgettable with the largest ad ever offered by The Financial Brand. Please provide both mobile and desktop images.
Link: URL to your landing page
Desktop Dimensions: 1500 x 850 pixels
Desktop Image File Size: Max. 125 KB
Desktop Image File Format: JPG or PNG, no animated GIFs
Mobile Dimensions: 300 x 500 pixels
Mobile Image File Size: Max. 125 KB
Mobile Image File Format: JPG or PNG, no animated GIFs
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Native Ad
Content marketing at its best! Drive traffic to your website, webinar, white paper or blog post with a marketing message presented in an editorial context.
Headline: Up to 10 words
Body Copy: Min. 15 words, Max. 25 words
Link: URL to your landing page
Image Dimensions: 300 x 245 pixels
Image File Size: Max. 75 KB
Image File Format: JPG or PNG, no animated GIFs
Note: Images with text or logos are not allowed in Native Ads.
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Push-Up Ad
New for 2025! This unique location triggers when users scroll down the page, revealing your company’s marketing message in a frame, filling the window from edge to edge.
Link: URL to your landing page
Image Dimensions: 1500 x 250 pixels
Image File Size: Max. 125 KB
Image File Format: JPG or PNG, no animated GIFs
Exclusive Newsletter Sponsor
Questions? Contact us: [email protected]
Frame your marketing message in an editorial format that readers simply can’t ignore with a newsletter advertorial that looks exactly like the summaries of articles published by The Financial Brand. Your company will be the exclusive advertiser in each newsletter you sponsor, with one advertorial A and one promotional text location P in each issue.
Use these advertising locations to promote case studies, webinars, online demos, videos, blog posts, white papers — anything you like!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted. Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads. Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.P
Promotional Text
Marketing Message: Max. 20 words
Landing Page Link(s): Up to two
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Advertorial
Headline: Max. 10 words
Body Copy: Min. 15 words, max. 25 words
Link: URL to your landing page
Image Dimension: 225 x 125 pixels
Image File Size: Max. 75 KB
Image File Format: JPG or PNG, no animated GIFs
Note: Images with text or logos are not allowed in advertorials.
BYO Newsletter
Questions? Contact us: [email protected]
Send a custom newsletter to readers of The Financial Brand with carefully curated stories that support your sales and growth strategy. Pick the best articles from The Financial Brand’s extensive library and build the content for your own newsletter. Choose three articles that complement your company’s solutions 1, 2 and 3, then add your advertorial A and promotional text location P.
Use these advertising locations to promote case studies, webinars, online demos, videos, blog posts, white papers — anything you like!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted. Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads. Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.Step 1: Provide Promotional Text
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Promotional Text
Marketing Message: Max. 20 words
Landing Page Link(s): Up to two
Step 2: Choose Three Articles from The Financial Brand
Click here to view our article archive. Do not select articles currently on the homepage or stories that have been published on the site in the last 30 days. Ideally, articles are not more than 18 months old, to ensure content is relevant.1
Article 1 link
2
Article 2 link
3
Article 3 link
Step 3: Submit an Advertorial
Each must have a different graphic, headline and body copy. However, both advertorials can have the same link. Webinars, podcasts, case studies and reports all make for great advertorial content. Advertorials cannot promote a conference or other in-person event.A
Advertorial
Headline: Max. 10 words
Body Copy: Min. 15 words, max. 25 words
Link: URL to your landing page
Image Dimension: 225 x 125 pixels
Image File Size: Max. 75 KB
Image File Format: JPG or PNG, no animated GIFs
Custom Email Campaign
Questions? Contact us: [email protected]
These dedicated custom emails are perfect for nearly any purpose. Build your campaign around your company’s solutions, share case studies, launch a new product, create brand awareness, or generate leads with this powerful content marketing tool.
You can promote a bundle of content — from blog posts and articles, to white papers, and reports — field a survey, or invite bankers to your next webinar. You are only limited by your creativity and imagination!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted. Tips for success: To help ensure your email loads properly and looks as intended, check responsiveness prior to sending.Keep in mind: Emails cannot be co-branded. Please do not mention The Financial Brand.
For all Custom Email campaigns, please provide the following when submitting your materials:
- Email subject line — Max. 60 characters (emojis not allowed)
- Summary/preview snippet — Max. 120 characters (emojis not allowed)
- A rough layout of your campaign
- All copy in a Microsoft Word file (max. 400 words)
- All images as separate, individual Photoshop files. If you want to include a hero/header image, the dimensions can be no smaller than 550 x 316.
- Links to your landing pages
- Your preferred fonts
- Color callouts in Web-safe hex form (e.g., #AF0198)
- Any other design direction that may be helpful
