2025 Ad Specs, Deadlines & Deliverables
Please refer to the quick links below to access the art specifications and deliverables related to your digital ad plan with The Financial Brand. Please ensure your deliverables are sent in a timely manner and in the exact format requested below.
Questions? Contact The Financial Brand team: [email protected]
Quick Links to Specs:
Deadlines
Here are the deadlines you need for all deliverables detailed below. The month in which your ad is scheduled to publish is indicated in bold type.
Important! Meeting deliverable deadlines is critical, as we are often unable to reschedule any items in your marketing plan. The delivery dates provided below ensure our advertising team has adequate time to review, build, and test your ads/emails. If you think you may miss a deadline, please email [email protected] immediately so we can discuss options.
January 2025 – Deliver on or before Monday, December 16th, 2024
Online Display Ads
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted.
Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads.
Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.
Flex-Width Jumbo Banner
Sidebar Ad
Pop-Up Ad
Parallax Ad
Native Ad
Push-Up Ad
Exclusive Newsletter Sponsor
Frame your marketing message in an editorial format that readers simply can’t ignore with a newsletter advertorial that looks exactly like the summaries of articles published by The Financial Brand. Your company will be the exclusive advertiser in each newsletter you sponsor, with one advertorial A and one promotional text location P in each issue.
Use these advertising locations to promote case studies, webinars, online demos, videos, blog posts, white papers — anything you like!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted.
Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads.
Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.
Promotional Text
Advertorial
BYO Newsletter
Send a custom newsletter to readers of The Financial Brand with carefully curated stories that support your sales and growth strategy. Pick the best articles from The Financial Brand’s extensive library and build the content for your own newsletter. Choose three articles that complement your company’s solutions 1, 2 and 3, then add your advertorial A and promotional text location P.
Use these advertising locations to promote case studies, webinars, online demos, videos, blog posts, white papers — anything you like!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted.
Tip for success: Use headlines and copy that feels "editorial". Webinars, podcasts, case studies and reports all make great content for advertorials and promo text ads.
Recommended: Use tracking links/UTMs or similar URLs. For the most accurate reporting, provide a unique tracking link for each ad location and/or landing page. If you are re-running an advertorial or promo text, you should still provide a new, unique URL.
Step 1: Provide Promotional Text
Promotional Text
Step 2: Choose Three Articles from The Financial Brand
Click here to view our article archive. Do not select articles currently on the homepage or stories that have been published on the site in the last 30 days. Ideally, articles are not more than 18 months old, to ensure content is relevant.
Article 1 link
Article 2 link
Article 3 link
Step 3: Submit an Advertorial
Each must have a different graphic, headline and body copy. However, both advertorials can have the same link.
Webinars, podcasts, case studies and reports all make for great advertorial content. Advertorials cannot promote a conference or other in-person event.
Advertorial
Custom Email Campaign
These dedicated custom emails are perfect for nearly any purpose. Build your campaign around your company’s solutions, share case studies, launch a new product, create brand awareness, or generate leads with this powerful content marketing tool.
You can promote a bundle of content — from blog posts and articles, to white papers, and reports — field a survey, or invite bankers to your next webinar. You are only limited by your creativity and imagination!
Best Practices and Disclaimers
Important: All ads are subject to review and approval. Ads for live or virtual conferences will not be accepted.
Tips for success: To help ensure your email loads properly and looks as intended, check responsiveness prior to sending.
Keep in mind: Emails cannot be co-branded. Please do not mention The Financial Brand.
For all Custom Email campaigns, please provide the following when submitting your materials:
- Email subject line — Max. 60 characters (emojis not allowed)
- Summary/preview snippet — Max. 120 characters (emojis not allowed)
Preferred Format: Please provide HTML code — responsive for mobile. If your HTML code is not mobile responsive, we reserve the right to rebuild it in our own responsive template.
Alternate Format: If you are unable to generate HTML code for your email, please let us know ASAP. To expedite the construction of your Custom Email campaign, will need to submit:
- A rough layout of your campaign
- All copy in a Microsoft Word file (max. 400 words)
- All images as separate, individual Photoshop files. If you want to include a hero/header image, the dimensions can be no smaller than 800×460.
- Links to your landing pages
- Your preferred fonts
- Color callouts in Web-safe hex form (e.g., #AF0198)
- Any other design direction that may be helpful
