The Financial Brand

The metaverse will open doors for new business models. To maximize the value of the metaverse, banks must link the virtual world to the real world.

The proliferation of neobanks raises questions about customer cost of acquisition and profitability, with implications for traditional banks.

Now that consumers' financial conditions and work/life priorities have changed, banks and credit unions must recalibrate customer experience.

Mobile wallets may have cachet, but they can be clunky to use compared to tapping a contactless card, making payment habits slow to change.

Consumers expect a great digital banking experience but also want a human connection. Here's how Citizens Bank strikes a balance.

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Cardholders want timely insights into their spending habits. Unclear and misleading data gets in the way. Here's how to overcome that.

Banks that combine online and social ad presence with a distinctive brand become top of mind. Here's how to do it without a huge budget.

Listening to consumer complaints about mobile banking apps is critical when they can easily 'walk' to fintechs and other providers.

Mortgage lenders seek new strategies and technologies to deal with changing borrower demographics and streamline the homebuying process.

Up against fintechs and younger customers who don't think locally anymore, banks and credit unions must change value propositions to grow.

New social media monitoring apps plus the free Google Alerts tool provide bank marketers with valuable competitive intelligence.

Personalized, proactive experiences are what consumers want in banking. Data and analytics are ways to deliver, but progress lags badly.

What's hotter than the Metaverse for banking? Quite a lot, including specific applications of artificial intelligence and 5G service.

BNPL is expected to hit $680 billion in e-commerce transactions by 2025. 30 more stats cover consumer attitudes, demographic use and more.

How banks and credit unions sort out sales culture, branching strategy, and budget controls will impact their future success.

More and more banks are considering creating a digital-only niche brand to propel growth. There are four key factors needed to succeed.

People with pristine finances rarely need credit. Growth-hungry banks must look to those lower on the credit score chain to book loans.

Aided by social media influencers, Gen Z may be the most self-reliant generation when it comes to money. Here's how to get on their radar.

Banks often regard prepaid cards as high risk/low reward. In fact, prepaid technology is now being used to create digital products quickly.

The Consumer Financial Protection Bureau finally takes its ability to examine fintechs off the back burner. What it means for banks.

NCCA rule change means college athletes are the new social media influencers. It's a good fit for community financial institution marketing.

Klarna's 'Pay Now' service, piggybacking on bank debit and credit, and its coming Klarna Card, greatly expand its reach.

SMS texting is used often by banks for alerts, but not much for marketing. With an open rate over 90%, texts can be a highly effective tool.