Bank Has Fun With Series Of Creative Guerilla Stunts
NAB continues to stir things up in the Aussie banking world with an onslaught of clever and creative guerrilla marketing stunts.
Search Results: guerilla
Coast Capital Shows Staff How to Serve With Stylish Guerilla Stunts
Walking the service talk with an internal guerilla branding campaign that treats employees like customers.
Bank’s Massive Guerilla ‘Break-Up’ Campaign Mocks Competitors
NAB punks its banking competitors from Twitter stunts to banners strung from helicopters and everything in between.
Money Grows on Trees in RaboDirect PR Guerilla Stunt
You’ve probably heard the expression, “Money doesn’t grow on trees.” Well in Australia, that doesn’t seem to be the case.
15 of the Best Guerilla Promotions in Banking
Great guerilla campaigns including a barf bag, free breakfast biscuits, an ice pack and a giant cornfield maze.
Guerilla Good Deeds Promote New Branch
In the weeks leading up to the grand opening of AltaOne Federal Credit Union latest branch, the credit union sent out a street team to conduct random acts of kindness. The hitch? No one knew AltaOne was behind the good deeds. AltaOne waited to uncloak themselves until the night of the grand opening. For four […]
Canadian Credit Union Goes Fully Guerilla
To enforce the idea that FirstOntario's investments are safe, it tried out a new marketing campaign with bikes, park benches and bubble wrap.
Merged Bank Uses Guerilla Tactics to Launch New Brand
It was a rocky start, but TD Bank and Commerce Bank finally settled on a slogan and a marketing campaign to mark the merging journey.
Leveraging QR Codes for Mobile Marketing & Payments in Banking
Use of QR codes in banking is surging, offering new ways to reach banking customers and facilitate payments.
A Gallery: 13 Unconventional Bank Marketing Campaigns
Financial marketers often default to safe, but dull, ideas. So the clever work here really stands out, from a documentary to guerilla stunts.
Financial Marketing Channels Evolve as Gen Z Starts Banking
Disappearing ads, more video and more tailored promotions drive bank and credit union marketing further down the technological road.
5 Ways to Make Sure Your Rebranding Project Doesn’t Fizzle
Changing a financial institution's logo should be the last step in the process. Being willing to accept views from outside of banking is key.
TCF Bank’s Low-Cost Retention Campaign Maxes Marketing ROI
Regional institution takes a successful 'thank-you' promotion and almost doubles customer participation with a few key changes.
Canadians Banned From ‘Banking’ At Credit Unions
Credit unions in Canada are banned from using the B-word. This regulatory shocker is reverberating through the U.S. Will American credit unions be next?
What the Heck is Click Fraud? (And Why Financial Marketers Need To Care)
Banks and credit unions running online ad campaigns are getting fleeced, losing millions to "click fraud" ...and they don't have a clue.
Will Robo-Advisors Kill Personal Service?
Is there still a role for loan officers and business banking reps? Or will number-crunching algorithms take over financial services?
What You Can Learn From TD Bank’s Viral Marketing Home Runs
TD Bank gave 24 customers $30,000 and 24 hours to work miracles in their communities. Here's what you can learn from their viral success.
Christmas for Financial Marketers
Here are some ideas to help banks and credit unions get in the spirit and plan their holiday season campaigns.
Bank’s Automatic Thanking Machine (ATM) Strikes Viral Gold
An epic video of an ATM surprising customers with amassed over 6 million views in under a week. Get your tissues ready. You will cry.
Credit Union’s Love of BACON Spawns Bank Spanking Campaign
Unity One CU woos consumers who are sick of banks' excessive fees and high-pressure sales tactics with an outrageous fanny-slapping campaign.
2014 State of Bank & Credit Union Marketing
This annual comprehensive scan of banks and credit unions reveals financial marketers’ strategies, priorities and challenges in 2014.
What Financial Marketers Can Learn From WestJet’s Christmas Miracle
This amazing holiday story of corporate benevolence serves financial marketers a buffet of parables about the power of emotive branding.