Search Results: customer advocacy

Customer Advocacy Questions

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. A post on Oracle’s CRM Product Marketing blog on customer advocacy says: You need to ask to four key questions to measure customer advocacy:  1) Would you recommend this company

The Great Customer Advocacy Hoax

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. The Journal of Marketing recently published a study titled “A Longitudinal Examination of Net Promoter and Firm Revenue Growth” that is gaining currency among us NPS bashers. The authors conclude

Piss Off Your Customers

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. If I hear one more marketer talk about delighting customers, customer satisfaction, or — heaven forbid — customer advocacy, I’m going to scream. It’s all a waste of time. You

Announcing projectADVOCACY

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. “I’m mad as hell, and I’m not going to take it anymore.” — Howard Beale in the movie Network (1976) Do you ever wonder why customers say they’ll refer a

Guest Post: The Value Of Customer Engagement

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. cScape recently released the results of its annual Online Customer Engagement Survey. One of its contributors is Theo Papadakis who wrote the following: Writing in ClickZ, Neil Mason denigrates the

Customer-Centricity And The Foreign Threat To Banks

Subscribe Now! Stay on top of all the latest news and trends in banking industry.Email(Required) Untitled(Required) I accept the Terms & Conditions and Privacy Policy. BAI Strategies recently published an article in which it stated: US banks are laggards in adopting a “customer centric” marketing strategy. As a result, foreign banks in the forefront of