From AI to 'no-code' app innovation to ways to deal with data proliferation, marketing technology is a 'when' and 'how,' not an 'if.'
'Branch traditionalists' may have gotten more digital channel mojo during the pandemic, but many would happily return to the 'old normal.'
How banks and credit unions responded to the pandemic can help them solve thorny technology, data, leadership and culture challenges.
Trust provides an edge over challenger banks, but things could shift quickly post pandemic, making it critical to have a clear digital plan.
Five regional banking execs assess ongoing COVID impacts and priorities for financial marketing and digital banking for the year ahead.
Marketers' responsibilities have drastically changed, but their planning hasn't. Adopting a simple matrix and an agile mindset is the key. Read Article
There’s no such thing as too much communication when executing mergers or acquisitions. That may actually be the key to your success. Read Article
Jim Marous distills the innovation wisdom of 9 experts interviewed on the Banking Transformed podcast. Read Article
Digital tools help consumers blunt the impact of cybercrime, yet most are not used. Financial institutions can, and must, alter that dynamic. Read Article
New targeting restrictions to address potential bias prompt banks, credit unions and their agencies to consider digital ad alternatives. Read Article
Consumer delinquencies are steady, but some worry that aid programs may mask problems. Small businesses, however, have significant issues. Read Article
Digital signature technology has been helping banks and credit unions serve people through COVID-19 but are not risk-free. Read Article
The pandemic helped financial institutions redefine leadership roles, corporate purpose, strategic priorities and business models. Read Article
Why banks and credit unions can (and must) begin using AI tools to improve CX and transparency and to make innovation a core competency. Read Article
6 critical points — including a key issues checklist — to make your financial institution's planning productive and relevant during big change. Read Article
While it can deliver a powerhouse punch to your bottom line, actual results from digital marketing hinge on how well you use it. Read Article
Personalized insights driven by deep customer understanding are what will make banks and credit unions stand out in the 'next normal.' Read Article
As the recession redraws the consumer landscape most financial institutions can apply better analytics to information they already possess. Read Article
The top 100 banks using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the third quarter of 2020. Read Article
The top 100 credit unions using Facebook, Twitter, YouTube and Instagram ranked by Likes, Views and Followers for the third quarter of 2020. Read Article
The top 100 banks on Facebook ranked by their total number of 'Likes' through the third quarter of 2020. Read Article
The top 100 credit unions on Facebook ranked by their total number of 'Likes' through the third quarter of 2020. Read Article
The top 100 banks on Twitter ranked by the total number of their Followers through the third quarter of 2020. Read Article