Top 9 Digital Consumer Trends for Financial Marketers in 2019

Digital consumer trends are changing faster than ever, making the understanding of trends more important for marketers, advertisers and product managers. Read article

SunTrust’s Omnichannel Digital Home Loan Fixes Mortgage Application Woes

Using the bank's new paperless SmartGUIDE process, applicants can complete an application in 30 to 40 minutes, cutting the time it typically takes in half. Read article

Best-In-Class Multichannel Onboarding Trends To Watch In 2019

Financial institutions realize that the most important time to build engagement and loyalty is in the first weeks and months after a new account is opened. Read article

Big Opportunity For Traditional Lenders in Small-Dollar Biz Loans

Banks and credit unions should rethink their long-time aversion to lending to early-stage businesses. Technology and partnering are the keys. Read article

Today’s Digital Assistants Must Become Tomorrow’s Bot-Powered Banking Coaches

What's next in the future of chatbots? Experts lay out the financial industry's path forward for bot-powered insights delivered via voice or text. Read article

4 Ways Social Media Can Help Financial Marketers Celebrate Community

Shameless self-promotion doesn't work in social media channels. Instead share stories of the folks behind your brand and in your town. Read article

Millennials, The 4th Industrial Revolution, And ‘Youthquake 4.0’

'Youthquake' is the repurposed shorthand for the turbulence financial marketers continue to need to deal with in serving new generations. Read article

Major Content Marketing Trends For Banks & Credit Unions In 2019

Here's what banks and credit unions need to know to craft content that supports their digital marketing strategy in the year to come. Read article

4 Ways Financial Marketers Can Take Their Strategic Plan To The Next Level

Here are four strategic insights CMOs in the financial industry can use to refine their marketing plan and improve their ROI. Read article

Around The Web

The Secret to a Loan Portfolio Management Recipe — Ingredients.

SWBC takes a holistic approach to risk management, combining the highest quality programs for your institution. Download our ebook: The Recipe for Risk Management.

Win Mobile Account Holders with an Adaptable Platform

An online banking platform designed to quickly and seamlessly bring new mobile features to market is required to attract Millennial users.

Self-Service Analytics That Drive Trust, Confidence and Value Creation

Hear from financial peers and learn how to solve challenges in less time to avoid customer erosion and competitor disruption.

The 2019 Trends Report

Discover the most important trends for 2019 and learn how your institution can win the battle for customer engagement in the new year. Download the full report here.

Transforming Market & Branch Performance in 5 Steps

Leveraging big data, segmentation and user experience design to optimize results in 2021.

Customer Data Hygiene: An Unsung Hero of Marketing ROI

Interested in an opportunity to improve your revenue pipeline try starting with good customer data hygiene? — read how.

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