Why Banks Risk Data Chaos by Rushing Into AI for CRM
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
Articles about data analytics in banking, including data analytics tools, big data, how to leverage data to personalize the digital banking experience, and other advanced data analytics strategies to drive business decisions.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Poorly trained AI-driven CRM could lead to unchecked inaccuracies due to hallucinations, leaks of sensitive customer data, and create unintended discriminatory behavior.
A proven three-step framework for building landing page experiences that engage and convert using AI-led tools and insights.
The evolution of the chief marketer from overseeing ads placements to product innovation is a sign of a new era in executive thinking that's blending sales, product and finance.
Generative AI is a powerful, efficient and persuasive tool banks can use for marketing at scale. That said, taking a strategic, human-centered approach is critical.
In his annual management letter, Jamie Dimon, JPMorgan Chase chairman and chief executive, analyzes the impact of three key technologies.
Chase's new Media Solutions advertising platform is timed to meet marketers' thirst for targeted opportunities powered by first-party data.
Microsoft's director of AI in world financial services shares his expertise on the transformative potential of generative AI in banking, from optimizing processes to enhancing customer experiences.
If your bank is adopting more and more AI tools, don't put off developing and using an institution-wide policy to control usage and risks.
While artificial intelligence offers excellent potential to help banks manage risk and compliance, McKinsey warns that it carries its own set of pitfalls.
Banks are moving beyond pilots and proof of concept efforts into all-in use of GenAI, says Zac Maufe, Google Cloud's banking specialist.
Lenders should look beyond the traditional measures of consumer behavior to get a better view of how customers are leveraging credit.
Bestselling author and futurist Jacob Morgan shares insights on the critical leadership skills and mindsets needed to navigate the complexities of the modern workplace.
83% of FI leaders agree investing in AI is essential for 2024 but how you leverage AI is instrumental in success and meeting customer expectations.
Read More about Navigating the Role of AI in Financial Institutions
PwC’s Industry Cloud for Banking applies our deep industry knowledge to your specific business needs
Mergers and moving to the cloud help drive new thinking about data. Marketing must be in the room as decisions are made.
GenAI is growing rapidly in adoption among banks. Laggards and holdouts can still catch up.
As they face growing headwinds in 2024, banks and credit unions must double down on optimization and efficiency.
As banks charge ahead with GenAI, regulatory risk looms, thanks to slow agency rulemaking.
Bank marketing teams will likely need to think outside the box to incorporate the necessary skills to succeed — and innovate — in this brave new world.
How can you optimize your landing pages for success? By harnessing AI-led solutions to deliver seamless, personalized user experiences.
Banks are among the leading adopters of generative AI. But the technology is evolving faster than the guardrails needed to make it efficacious and trustworthy.
How can banks and credit unions prepare today for a cyberattack tomorrow? This interview with Veeam consultant Rick Vanover provides the latest on data protection strategies.
Learn how data can help identify key life events that drive financial decisions, which can then be used to engage with customers.
Years into banking's digital revolution, many banking websites are still slow and agonizing to use. That needs to change.
Learn how to enhance your brand’s local visibility, generate more leads, and attract more customers, all while adhering to industry regulations and compliance.
Read More about The Power of Localized Marketing in Financial Services
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