Top 100 Banks Using Social Media for the Fourth Quarter of 2018

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2018. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q4 2018

#	Bank	Area	Facebook Likes	Twitter Followers	YouTube Views
1	State Bank of India	IN	17,808,838	3,708,505	215,476,437
2	Wells Fargo	USA	1,092,523	288,308	396,607,469
3	ICICI	IN	5,533,236	477,855	152,902,649
4	Axis	IN	3,728,393	277,937	117,807,115
5	Yes	IN	7,352,259	1,750,773	10,951,132
6	Kotak Mahindra	IN	1,524,769	224,038	108,122,224
7	GT Bank	NIG	6,606,037	1,465,005	15,265,643
8	HDFC	IN	2,782,788	315,012	71,897,310
9	CIMB	MAL	1,586,417	132,982	87,270,409
10	TD Bank (Canada)	CAN	808,792	109,916	93,721,489
11	Chase	USA	4,044,067	361,917	51,398,805
12	Zenith Bank	NIG	5,091,225	930,776	16,594,324
13	BDO	PHI	3,501,176	0	57,933,561
14	Goldman Sachs	USA	219,410	710,645	62,759,948
15	Citi	USA	1,199,393	912,707	43,298,567
16	Deutsche	GER	144,853	681,071	51,896,593
17	RBC	CAN	549,318	93,206	64,389,293
18	Maybank	MAL	2,186,652	138,568	32,070,636
19	Security	PHI	437,800	4,241	53,566,731
20	Emirates NBD	UAE	1,085,030	135,331	40,412,264
21	BofA	USA	2,880,639	516,326	11,357,956
22	Capital One	USA	4,248,244	172,317	6,694,273
23	UBS	UK	170,253	404,510	28,121,774
24	RBL Bank	IN	2,093,035	230,856	11,121,856
25	DBS	SG	897,754	23,834	29,175,318
26	Bank of the Philippine Islands	PHI	1,717,508	90,240	14,172,221
27	United Bank for Africa	NIG	2,089,151	331,236	4,158,192
28	USAA	USA	1,171,508	119,716	19,634,466
29	HSBC	UK	2,514,304	176,000	2,769,758
30	Access	NIG	1,956,582	331,395	3,647,343
31	CIBC	CAN	411,637	119,775	22,886,497
32	KCB	KEN	1,180,736	287,168	7,691,517
33	Hong Leong	MAL	635,969	10,585	23,718,719
34	FNB	SA	1,017,335	87,014	10,376,373
35	Credit Suisse	CH	122,226	327,417	18,950,723
36	Santander (UK)	UK	391,685	65,341	23,941,873
37	Barclays	UK	594,671	263,000	11,505,678
38	IDBI	IN	1,885,967	174,463	2,903,526
39	IndusInd	IND	1,391,316	59,706	11,248,453
40	NAB	AUS	227,517	66,512	22,067,610
41	UOB	SGP	390,530	0	22,364,463
42	Co-operative Bank	KEN	1,393,653	266,411	2,496,986
43	Natwest	UK	370,699	105,094	11,378,434
44	Fifth Third	USA	200,800	36,217	22,068,233
45	Santander (US)	USA	128,023	5,676	23,827,901
46	Nedbank	SA	301,067	117,976	16,244,730
47	Commonwealth	AUS	747,355	86,956	13,006,143
48	FirstBank	NIG	1,174,094	345,188	357,998
49	Diamond	NIG	1,179,415	296,023	2,269,901
50	Bank of Montreal	CAN	165,905	50,252	19,120,399
51	Meezan	PAK	1,861,335	4,762	3,977,252
52	Allied Irish Bank	IE	64,943	41,425	19,742,788
53	UBL	PAK	1,765,704	13,215	4,540,765
54	Absa	SA	423,186	49,600	13,538,146
55	Standard Chartered	UK	397,249	52,880	15,452,883
56	Stanbic IBTC	NIG	555,053	227,604	6,451,834
57	FAB	UAE	1,337,093	77,562	2,706,900
58	Equity	KEN	744,605	188,605	3,050,901
59	Mashreq	UAE	774,933	66,223	7,888,719
60	Scotiabank	CAN	789,381	93,699	6,826,509
61	US Bank	USA	312,189	36,599	12,987,308
62	First City Monument	NIG	1,320,052	85,233	770,675
63	Federal	IN	431,344	7,532	12,257,459
64	Regions	USA	295,216	21,790	12,292,134
65	Ally	USA	343,508	39,001	11,476,998
66	Fidelity	NIG	1,054,737	148,599	902,430
67	Union (Nigeria)	NIG	857,251	141,465	2,561,033
68	TD Bank (US)	USA	808,793	49,173	4,524,084
69	Capitec	SA	488,631	109,273	5,231,393
70	ANZ	AUS	355,763	128,064	5,221,500
71	Bank of Ireland	IE	75,609	39,138	9,019,505
72	Standard	SA	357,396	127,143	3,202,623
73	Lloyds	UK	174,505	119,228	3,555,786
74	Co-Operative Bank	UK	23,335	17,830	11,528,953
75	BMO Harris	USA	97,270	11,681	10,727,277
76	ASB	NZ	171,574	19,256	9,382,434
77	Summit	PAK	1,108,722	2,816	200,377
78	PNC	USA	330,179	26,348	6,504,823
79	RAKBANK	UAE	251,488	42,334	5,943,829
80	Barclays	KEN	305,473	102,786	3,176,809
81	Sterling	NIG	657,500	70,974	799,590
82	NCB	JAM	283,109	21,600	4,976,525
83	BB&T	USA	216,037	4,023	6,188,110
84	Stanbic	UGA	741,714	25,512	8,425
85	OCBC	MAL	654,880	18,327	989,516
86	RBS Citizens	USA	169,287	21,507	4,341,860
87	Investec	SA	33,947	29,906	5,745,102
88	Seylan	LKA	622,245	3,902	376,092
89	RBS	UK	114,480	67,789	3,350,521
90	African Bank	SA	169,348	31,602	3,802,637
91	CFC Stanbic	KEN	299,700	60,973	1,346,241
92	SkyeBank	NIG	261,395	86,915	623,326
93	Sallie Mae	USA	55,559	12,205	1,822,411
94	Frost	USA	159,392	21,441	3,522,228
95	Sallie Mae (SmartyPig)	USA	17,329	182,308	0
96	Westpac	AUS	242,509	57,137	813,042
97	BBVA Compass	USA	131,831	12,468	3,001,201
98	NDB	SRI	464,456	1,353	294,217
99	I&M Bank	KEN	234,263	47,450	941,165
100	Tangerine	CAN	137,240	35,452	1,960,274

Note: All data pulled on December 31, 2018.