Creative Showcase: Komodo Dragons, Groceries and Puns

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TDECU – BankWithTexans.org

This interesting site aims to unite local community banks with credit unions against the menace of big banks. Headlines include “FDIC sells Texas back to Spain,” and “Out of town banks lose $3.7 billion.” For carrying such a decidedly pro-bank tone, it’s surprising that the site seems to be entirely sponsored by Texas Dow Employees Credit Union (TDECU).

bank-with-texans

Nevada FCU – Puns & Tellers

A clever billboard spotted in Las Vegas, where comedy duo Penn & Teller has a show.

nevada-fcu-pens-tellers

1st Bank – Umm, Duh…It’s Obvious

The concept for this series of ads and billboards hopefully requires no explanation. What do you think: Is the artwork overwhelming the message without adding proportionately to the concept? Or is it a clever and creative way to reinforce the key takeaway that 1st Bank is the obvious choice? Agency: TDA Advertising & Design.

1st-bank-komodo-billboard

1st-bank-attack-class-sub 1st-bank-sousaphone

1st-bank-cheeseburger-billboard

MECU – Groceries for Referrals

Third Degree Creative produced this fun member referral promotion. One lucky member can win $400 in groceries for themselves and the person they refer. The mailer is cut like a grocery bag. Neat. And the free-standing display has slots in which real groceries can be placed.

mecu-full-grocery-display mecu-branch-display

mecu-grocery-mailer

mecu-grocery-mailer-props mecu-grocery-floor

Shelby County State Bank

A simple microsite from a community bank targeting Gen-Y/college students.

shelby-go-bank

Affinity FCU – Test Drive

An auto loan promotion from ad agency Roust+Partners.

affinity-test-drive

State Department Credit Union

Ad agency Roust+Partners developed this brand identity for a credit union serving the U.S. State Department, folks who do some serious travelling. Shown here: ad, brochure.

First Tech – Microsoft Branch

An attractive branch on the Microsoft campus in Redmond, WA.

first-tech-microsoft

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