A study by Financial Finesse shows stark differences in the ways men and women feel about money. The firm analyzed more than 3,000 responses to an online financial planning questionnaire, revealing trends regarding spending, saving and investing.
Key Question: Does the apparent confidence men feel in their finances align with their behavior? Or perhaps are women more willing to admit their financial shortcomings?
Note: Sometimes with studies like this, it’s interesting look at the data conversely. 60% of women would say they don’t have a general knowledge of stocks bonds and mutual funds. 76% of women are unsure about how their investments are allocated. Same thing for 60% of men. That sounds like opportunity knocking for financial marketers.
Financial Finesse works with companies who offer financial counseling services to their employees. The firm has over 300 corporate clients who have a combined 500,000+ employees.