Top 100 Banks on YouTube

The top 100 banks on YouTube ranked by their number of all-time video views for the third quarter of 2017. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Note: Negative YouTube views occur when a credit union deletes videos from its channel. All views associated with any deleted video are removed from the channel’s aggregate view total. This happens quite frequently with YouTube accounts maintained by larger institutions.

YouTube Ranks - Banks Q3 2017

#BankAreaYouTube ViewsNew Views in Q3 2017Chan. Subs.
1 State Bank of India IN 81,466,010 19,623,268 74,375
2 Wells Fargo USA 67,286,638 20,343,037 142,182
3 TD Bank (Canada) CAN 46,992,220 2,181,576 20,562
4 CIMB MAL 37,006,534 11,466,513 7,368
5 RBC CAN 35,295,050 6,498,928 11,992
6 Emirates NBD UAE 30,154,577 2,239,989 11,291
7 Kotak Mahindra IN 29,123,541 3,420,755 9,165
8 Maybank MAL 26,374,983 2,876,356 34,997
9 BofA USA 25,562,334 -16,742,467 69,679
10 Deutsche DEU 25,017,121 7,196,781 9,761
11 Santander (UK) UK 21,772,780 106,605 12,536
12 CIBC CAN 20,134,929 2,848,077 9,123
13 Axis IN 19,544,085 12,538,953 14,731
14 ICICI IN 18,679,402 5,990,015 13,968
15 Capital One USA 16,582,153 252,770 20,878
16 DBS SG 14,930,521 840,918 9,342
17 NAB AUS 14,733,793 2,540,649 4,723
18 Credit Suisse CH 14,609,587 279,587 11,920
19 Citi USA 13,883,675 -6,315,476 28,152
20 Fifth Third USA 13,733,718 5,436,296 0
21 HDFC IN 12,506,540 6,803,421 22,749
22 Standard Chartered UK 12,412,870 7,586 11,328
23 Co-Operative Bank UK 12,126,611 14,184
24 Allied Irish Bank IE 11,881,896 5,569,860 12,246
25 UOB SGP 11,764,572 336,124 2,861
26 UBS UK 11,697,014 998,431 12,672
27 Security PHI 11,628,788 9,420,378 7,415
28 Bank of Montreal CAN 10,371,953 1,740,447 2,716
29 Barclays UK 10,340,655 236,776 8,246
30 Nedbank SA 9,470,923 867,153 4,985
31 Goldman Sachs USA 9,255,296 -313,280 38,607
32 Federal IN 9,051,544 5,308,245 3,633
33 Santander (US) USA 8,716,726 1,686,165 2,346
34 Bank of Ireland IE 8,011,045 -191,052 2,780
35 Natwest UK 7,994,274 180,264 8,937
36 US Bank USA 7,671,525 2,559,779 2,812
37 Tangerine CAN 7,444,594 389,867 4,544
38 Commonwealth AUS 7,414,214 -3,083,542 8,876
39 ASB NZ 7,405,384 38,856 4,620
40 TD Bank (US) USA 7,361,362 1,820,309 4,473
41 Bank of the Philippine Islands PHP 7,019,029 1,314,268 4,278
42 BMO Harris USA 6,854,062 910,805 2,636
43 HSBC UK 6,613,172 -2,222,332 14,706
44 IndusInd IND 6,612,200 74,084 9,913
45 Chase USA 6,600,985 -6,482,137 11,165
46 Hong Leong MAL 6,546,103 2,183,331 982
47 Scotiabank CAN 6,384,153 1,226,032 8,010
48 Mashreq UAE 6,374,087 172,217 2,470
49 Investec SA 5,378,616 526,812 3,836
50 GT Bank NIG 5,237,186 643,664 10,487
51 Zenith Bank NIG 5,185,640 665,322 1,800
52 RAKBANK UAE 5,075,749 82,498 2,242
53 ANZ AUS 4,880,390 -791,860 7,642
54 BDO PH 4,844,308 201,456 3,817
55 PNC USA 4,484,519 890,785 2,792
56 KCB KEN 4,445,812 368,193 3,149
57 Westpac AUS 3,409,464 -2,051 0
58 Stanbic IBTC NIG 3,341,751 337,979 6,237
59 Standard SA 3,339,128 353,363 6,228
60 TCF USA 3,327,689 19,345 1,154
61 BBVA Compass USA 3,001,292 -350,731 1,064
62 RBL Bank IND 2,811,877 1,238
63 IDBI IN 2,762,231 19,733 5,596
64 Regions USA 2,698,476 49,971 1,599
65 USAA USA 2,605,607 -862,673 18,009
66 M&T USA 2,582,962 249,938 0
67 Absa SA 2,517,202 -1,503,399 4,908
68 Capitec SA 2,450,273 150,551 7,862
69 Bank of Queensland AUS 2,422,521 17,411 494
70 Lloyds UK 2,375,697 129,746 5,459
71 Ally USA 2,331,255 -10,271,798 4,180
72 Huntington USA 2,328,869 539,319 853
73 Bank of Melbourne AUS 2,206,558 4,622 401
74 Umpqua USA 2,199,854 2,763 615
75 Washington Federal USA 2,166,531 1,795,064 172
76 BNZ NZ 2,038,696 100,388 862
77 Ubank AUS 1,998,758 4,376 1,328
78 ANZ NZ 1,976,598 88,470 2,676
79 Westpac (NZ) NZ 1,844,425 196,456 1,493
80 Virgin Money UK 1,494,674 95,574 1,659
81 FGB UAE 1,484,731 -569,319 1,408
82 National Bank of Canada CAN 1,453,964 -298,690 563
83 Bankwest AUS 1,440,699 16,097 259
84 First Direct UK 1,428,554 859,443 4,430
85 Diamond NIG 1,416,728 648,917 2,501
86 Silicon Valley USA 1,396,534 22,478 7,567
87 First National of Omaha (NE) USA 1,384,531 4,660 1,846
88 Bank of Hawaii USA 1,225,750 159,264 251
89 CFC Stanbic KEN 1,169,764 228,544 604
90 Eastern Bank USA 1,078,095 345,665 392
91 Co-operative Bank KEN 1,001,173 87,485 487
92 FNB SA 940,854 475,173 5,357
93 RBS UK 920,268 46,896 1,750
94 OCBC MAL 885,637 2,360 155
95 ING Groep NL 857,672 33,459 0
96 Kiwibank NZ 810,308 19,667 596
97 Bendigo AUS 803,877 68,511 791
98 Meezan PAK 705,709 55,349 1,806
99 Fidelity NIG 670,397 106,424 951
100 Sainsbury UK 629,316 3,180 234


Note: All data pulled on September 30, 2017.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on October 10, 2017. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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