Top 100 Banks on YouTube

The top 100 banks on YouTube ranked by their number of all-time video views for the second quarter of 2017. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Note: Negative YouTube views occur when a credit union deletes videos from its channel. All views associated with any deleted video are removed from the channel’s aggregate view total. This happens quite frequently with YouTube accounts maintained by larger institutions.

YouTube Ranks - Banks Q2 2017

#BankAreaYouTube ViewsNew Views in Q2 2017Chan. Subs.
1 State Bank of India IN 61,842,742 15,792,676 59,411
2 Wells Fargo USA 46,943,601 11,538,391 92,973
3 TD Bank CAN 44,810,644 2,342,147 20,194
4 BofA USA 42,304,801 -2,312,490 67,272
5 RBC CAN 28,796,122 2,244,096 10,101
6 Emirates NBD UAE 27,914,588 2,818,032 10,613
7 Kotak Mahindra IN 25,702,786 6,172,682 7,617
8 CIMB MAL 25,540,021 6,898,336 6,205
9 Maybank MAL 23,498,627 641,056 31,686
10 Santander (UK) UK 21,666,175 96,593 12,487
11 Citi USA 20,199,151 488,769 26,425
12 Deutsche DEU 17,820,340 3,964,087 8,780
13 CIBC CAN 17,286,852 4,388,554 7,074
14 Capital One USA 16,329,383 -26,412,259 20,390
15 Credit Suisse CH 14,330,000 209,295 11,348
16 DBS SG 14,089,603 1,419,017 8,484
17 Chase USA 13,083,122 -7,379,190 10,584
18 ICICI IN 12,689,387 569,442 11,570
19 Ally USA 12,603,053 2,575,442 3,998
20 Standard Chartered UK 12,405,284 25,974 11,177
21 NAB AUS 12,193,144 1,878,983 4,226
22 Co-Operative Bank UK 12,112,427 11,387 0
23 UOB SGP 11,428,448 2,361
24 UBS UK 10,698,583 -2,515,417 11,613
25 Commonwealth AUS 10,497,756 -816,076 8,142
26 Barclays UK 10,103,879 182,462 7,797
27 Goldman Sachs USA 9,568,576 121,552 36,375
28 HSBC UK 8,835,504 365,808 14,337
29 Bank of Montreal CAN 8,631,506 1,265,001 2,417
30 Nedbank SA 8,603,770 1,185,733 4,239
31 Fifth Third USA 8,297,422 4,043,321 0
32 Bank of Ireland IE 8,202,097 1,245,835 2,533
33 Natwest UK 7,814,010 -118,272 8,673
34 ASB NZ 7,366,528 27,902 4,508
35 Tangerine CAN 7,054,727 -3,898,793 3,970
36 Santander (US) USA 7,030,561 2,263,508 2,010
37 Axis IN 7,005,132 -3,968,993 10,093
38 IndusInd IND 6,538,116 46,120 9,743
39 Allied Irish Bank IE 6,312,036 227,326 5,331
40 Mashreq UAE 6,201,870 -320,017 2,318
41 BMO Harris USA 5,943,257 2,202,107 2,479
42 Zions USA 5,875,279 98,863 9,542
43 Bank of the Philippine Islands PHP 5,704,761 1,188,186 3,777
44 HDFC IN 5,703,119 -722,830 18,613
45 ANZ AUS 5,672,250 -1,595,237 7,429
46 TD Bank USA 5,541,053 3,692,544 4,163
47 Scotiabank CAN 5,158,121 -565,294 6,792
48 US Bank USA 5,111,746 1,956,733 2,429
49 RAKBANK UAE 4,993,251 813,705 2,172
50 Investec SA 4,851,804 1,181,968 3,102
51 BDO PH 4,642,852 -1,398,079 3,682
52 GT Bank NIG 4,593,522 756,377 7,820
53 Zenith Bank NIG 4,520,318 1,774,491 1,635
54 Hong Leong MAL 4,362,772 144,511 702
55 KCB KEN 4,077,619 251,771 2,738
56 Absa SA 4,020,601 -381,820 4,766
57 Federal IN 3,743,299 15,670 2,133
58 PNC USA 3,593,734 937,219 2,615
59 USAA USA 3,468,280 -248,771 17,609
60 Westpac AUS 3,411,515 90,630 0
61 BBVA Compass USA 3,352,023 -311,002 888
62 TCF USA 3,308,344 -3,747,145 912
63 Stanbic IBTC NIG 3,003,772 270,504 5,014
64 Standard SA 2,985,765 273,448 4,997
65 IDBI IN 2,742,498 60,474 5,460
66 Regions USA 2,648,505 -2,443,868 1,549
67 Bank of Queensland AUS 2,405,110 5,335 478
68 M&T USA 2,333,024 -40,254 0
69 Capitec SA 2,299,722 341,850 7,547
70 Lloyds UK 2,245,951 163,915 5,251
71 Security PHI 2,208,410 115,174 6,023
72 Bank of Melbourne AUS 2,201,936 -68,693 397
73 Umpqua USA 2,197,091 2,516 608
74 FGB UAE 2,054,050 1,291,434 1,389
75 Ubank AUS 1,994,382 1,326
76 BNZ NZ 1,938,308 -253,097 833
77 ANZ NZ 1,888,128 -321,345 2,421
78 Huntington USA 1,789,550 918,608 686
79 National Bank of Canada CAN 1,752,654 -26,438 541
80 Westpac (NZ) NZ 1,647,969 644,341 1,427
81 Bankwest AUS 1,424,602 654,187 254
82 Virgin Money UK 1,399,100 24,335 1,562
83 First National of Omaha (NE) USA 1,379,871 62,512 1,864
84 Silicon Valley USA 1,374,056 24,881 7,408
85 Bank of Hawaii USA 1,066,486 474,753 223
86 CFC Stanbic KEN 941,220 314,556 530
87 Co-operative Bank KEN 913,688 38,806 414
88 OCBC MAL 883,277 1,659 151
89 RBS UK 873,372 61,004 1,661
90 ING Groep NL 824,213 21,173 838
91 Kiwibank NZ 790,641 80,911 551
92 Diamond NIG 767,811 15,977 2,116
93 Bendigo AUS 735,366 -190,299 754
94 Eastern Bank USA 732,430 -2,515,692 331
95 Meezan PAK 650,360 206,914 1,471
96 Sainsbury UK 626,136 2,566 234
97 First Direct UK 569,111 -126,099 1,167
98 FirstBank USA 566,212 22,198 367
99 Fidelity NIG 563,973 2,071 867
100 SkyeBank NIG 551,864 4,402 754


Note: All data pulled on June 30, 2017.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on July 5, 2017. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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