Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Power 100 Ranks - Banks Q4 2016

# Bank Area Facebook Likes Twitter Followers YouTube Views
1.00 State Bank of India IN 8,479,878.00 1,298,039.00 30,970,151.00
2.00 Capital One USA 4,208,870.00 151,116.00 54,566,207.00
3.00 BofA USA 2,626,308.00 470,247.00 42,894,283.00
4.00 Yes IN 5,124,687.00 1,500,248.00 143,985.00
5.00 Citi USA 1,117,406.00 882,945.00 40,088,736.00
6.00 GT Bank NIG 4,631,682.00 857,216.00 3,633,563.00
7.00 Wells Fargo USA 952,351.00 254,650.00 35,504,317.00
8.00 ICICI IN 4,876,909.00 211,678.00 10,855,942.00
9.00 Chase USA 3,888,237.00 339,495.00 14,230,899.00
10.00 TD Bank CAN 717,400.00 99,200.00 42,308,444.00
11.00 TD Bank USA 459,431.00 99,135.00 42,301,139.00
12.00 Maybank MAL 1,981,601.00 121,347.00 21,303,411.00
13.00 Axis IN 3,293,721.00 155,906.00 9,012,088.00
14.00 HDFC IN 2,361,966.00 150,496.00 7,881,663.00
15.00 BDO PH 3,135,015.00 0.00 5,790,282.00
16.00 Goldman Sachs USA 105,633.00 580,358.00 8,926,838.00
17.00 Emirates NBD UAE 703,091.00 82,188.00 24,115,999.00
18.00 Zenith Bank NIG 1,865,325.00 378,176.00 2,367,633.00
19.00 RBC CAN 399,229.00 81,330.00 24,144,586.00
20.00 Kotak Mahindra IN 678,372.00 159,648.00 18,794,686.00
21.00 Deutsche DEU 112,290.00 630,465.00 8,253,114.00
22.00 Santander (UK) UK 371,428.00 48,919.00 21,444,471.00
23.00 CIMB MAL 1,442,459.00 126,308.00 10,574,874.00
24.00 Co-operative Bank KEN 989,344.00 137,000.00 12,087,242.00
25.00 Co-Operative Bank UK 976,667.00 134,104.00 12,083,061.00
26.00 Credit Suisse CH 89,599.00 268,676.00 13,746,201.00
27.00 Barclays UK 582,158.00 206,000.00 9,776,929.00
28.00 Barclays KEN 582,006.00 205,710.00 9,760,913.00
29.00 Access NIG 1,643,410.00 225,413.00 0.00
30.00 US Bank USA 247,174.00 30,335.00 18,882,277.00
31.00 Commonwealth AUS 716,793.00 76,400.00 10,423,952.00
32.00 USAA USA 964,874.00 107,304.00 3,666,651.00
33.00 UBS UK 87,032.00 263,317.00 10,123,539.00
34.00 DBS SG 692,274.00 18,896.00 11,847,624.00
35.00 CIBC CAN 350,611.00 110,992.00 12,264,672.00
36.00 Bank of the Philippine Islands PHP 1,251,236.00 57,528.00 4,456,086.00
37.00 IDBI IN 1,403,926.00 67,852.00 2,540,157.00
38.00 KCB KEN 906,912.00 171,699.00 3,433,183.00
39.00 United Bank for Africa NIG 1,376,044.00 150,510.00 511,633.00
40.00 Natwest UK 332,463.00 83,012.00 5,653,960.00
41.00 Scotiabank CAN 693,495.00 85,576.00 7,196,735.00
42.00 FNB SA 828,286.00 67,462.00 970,273.00
43.00 FirstBank NIG 1,019,786.00 211,000.00 524,929.00
44.00 FirstBank USA 1,018,061.00 209,451.00 525,363.00
45.00 Standard Chartered UK 271,152.00 42,000.00 10,000,944.00
46.00 Standard Chartered KEN 271,084.00 42,109.00 9,445,029.00
47.00 HSBC UK 160,282.00 32,645.00 6,145,182.00
48.00 Mashreq UAE 667,683.00 49,486.00 6,513,508.00
49.00 UBL PAK 1,485,519.00 237.00 2,007.00
50.00 ANZ AUS 287,950.00 102,000.00 5,431,763.00
51.00 ANZ NZ 286,948.00 101,825.00 5,414,985.00
52.00 NAB AUS 177,613.00 55,362.00 8,371,758.00
53.00 Stanbic IBTC NIG 407,715.00 165,528.00 2,390,647.00
54.00 Tangerine CAN 89,465.00 32,589.00 9,591,993.00
55.00 Nedbank SA 190,312.00 82,507.00 5,506,786.00
56.00 First City Monument NIG 1,042,700.00 39,841.00 80,787.00
57.00 Absa SA 267,934.00 62,554.00 4,382,124.00
58.00 Ally USA 287,487.00 32,180.00 6,707,144.00
59.00 Diamond NIG 519,213.00 159,010.00 547,412.00
60.00 ASB NZ 153,945.00 18,986.00 7,217,856.00
61.00 Lloyds UK 131,850.00 92,860.00 2,035,327.00
62.00 Equity KEN 598,837.00 104,213.00 126,857.00
63.00 Bank of Montreal CAN 115,986.00 44,216.00 6,474,301.00
64.00 Bank of Ireland IE 48,755.00 27,248.00 6,072,351.00
65.00 Allied Irish Bank IE 64,469.00 38,586.00 5,351,575.00
66.00 Regions USA 239,437.00 20,301.00 4,936,050.00
67.00 Federal IN 425,594.00 4,342.00 3,714,514.00
68.00 Zions USA 25,433.00 3,153.00 5,686,000.00
69.00 Standard SA 78,242.00 82,779.00 2,390,647.00
70.00 RAKBANK UAE 209,095.00 41,856.00 4,168,489.00
71.00 Fidelity NIG 440,663.00 91,932.00 541,577.00
72.00 BMO Harris USA 75,992.00 10,887.00 6,426,834.00
73.00 OCBC MAL 625,233.00 17,652.00 880,176.00
74.00 Capitec SA 267,857.00 43,305.00 1,407,112.00
75.00 RBS UK 483,289.00 19,100.00 725,803.00
76.00 Fifth Third USA 173,155.00 32,923.00 4,247,866.00
77.00 Sterling NIG 509,816.00 36,846.00 214,467.00
78.00 Westpac AUS 198,843.00 50,325.00 2,775,912.00
79.00 TCF USA 16,405.00 0.00 5,855,912.00
80.00 FGB UAE 408,348.00 42,562.00 761,870.00
81.00 PNC USA 276,472.00 17,400.00 2,168,482.00
82.00 Hong Leong MAL 304,890.00 9,992.00 2,131,133.00
83.00 Seylan LKA 518,362.00 3,344.00 193,056.00
84.00 SkyeBank NIG 260,501.00 44,918.00 542,703.00
85.00 Santander (US) USA 107,173.00 3,856.00 3,179,835.00
86.00 Union NIG 276,465.00 62,641.00 107,060.00
87.00 Virgin Money UK 67,511.00 59,188.00 1,333,776.00
88.00 Investec SA 23,229.00 19,524.00 2,945,915.00
89.00 Silicon Valley USA 5,177.00 22,307.00 1,320,200.00
90.00 M&T USA 79,218.00 7,580.00 3,087,697.00
91.00 NDB SRI 374,896.00 922.00 47,097.00
92.00 Chase KEN 94,159.00 55,502.00 283,002.00
93.00 BNZ NZ 40,531.00 16,033.00 2,284,050.00
94.00 Huntington USA 250,523.00 19,567.00 186,596.00
95.00 BBVA Compass USA 122,987.00 11,097.00 1,338,490.00
96.00 Simple USA 120,284.00 48,291.00 0.00
97.00 Eastern USA 18,316.00 3,548.00 2,820,597.00
98.00 UBank AUS 36,651.00 11,422.00 1,983,096.00
99.00 Bank of Queensland AUS 34,422.00 8,742.00 2,395,693.00
100.00 Umpqua USA 48,871.00 7,409.00 2,191,424.00

Note: All data pulled on December 31, 2016.

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