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Top 100 Banks Using Social Media

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The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q4 2016

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 State Bank of India IN 8,479,878 1,298,039 30,970,151
2 Capital One USA 4,208,870 151,116 54,566,207
3 BofA USA 2,626,308 470,247 42,894,283
4 Yes IN 5,124,687 1,500,248 143,985
5 Citi USA 1,117,406 882,945 40,088,736
6 GT Bank NIG 4,631,682 857,216 3,633,563
7 Wells Fargo USA 952,351 254,650 35,504,317
8 ICICI IN 4,876,909 211,678 10,855,942
9 Chase USA 3,888,237 339,495 14,230,899
10 TD Bank CAN 717,400 99,200 42,308,444
11 TD Bank USA 459,431 99,135 42,301,139
12 Maybank MAL 1,981,601 121,347 21,303,411
13 Axis IN 3,293,721 155,906 9,012,088
14 HDFC IN 2,361,966 150,496 7,881,663
15 BDO PH 3,135,015 0 5,790,282
16 Goldman Sachs USA 105,633 580,358 8,926,838
17 Emirates NBD UAE 703,091 82,188 24,115,999
18 Zenith Bank NIG 1,865,325 378,176 2,367,633
19 RBC CAN 399,229 81,330 24,144,586
20 Kotak Mahindra IN 678,372 159,648 18,794,686
21 Deutsche DEU 112,290 630,465 8,253,114
22 Santander (UK) UK 371,428 48,919 21,444,471
23 CIMB MAL 1,442,459 126,308 10,574,874
24 Co-operative Bank KEN 989,344 137,000 12,087,242
25 Co-Operative Bank UK 976,667 134,104 12,083,061
26 Credit Suisse CH 89,599 268,676 13,746,201
27 Barclays UK 582,158 206,000 9,776,929
28 Barclays KEN 582,006 205,710 9,760,913
29 Access NIG 1,643,410 225,413 0
30 US Bank USA 247,174 30,335 18,882,277
31 Commonwealth AUS 716,793 76,400 10,423,952
32 USAA USA 964,874 107,304 3,666,651
33 UBS UK 87,032 263,317 10,123,539
34 DBS SG 692,274 18,896 11,847,624
35 CIBC CAN 350,611 110,992 12,264,672
36 Bank of the Philippine Islands PHP 1,251,236 57,528 4,456,086
37 IDBI IN 1,403,926 67,852 2,540,157
38 KCB KEN 906,912 171,699 3,433,183
39 United Bank for Africa NIG 1,376,044 150,510 511,633
40 Natwest UK 332,463 83,012 5,653,960
41 Scotiabank CAN 693,495 85,576 7,196,735
42 FNB SA 828,286 67,462 970,273
43 FirstBank NIG 1,019,786 211,000 524,929
44 FirstBank USA 1,018,061 209,451 525,363
45 Standard Chartered UK 271,152 42,000 10,000,944
46 Standard Chartered KEN 271,084 42,109 9,445,029
47 HSBC UK 160,282 32,645 6,145,182
48 Mashreq UAE 667,683 49,486 6,513,508
49 UBL PAK 1,485,519 237 2,007
50 ANZ AUS 287,950 102,000 5,431,763
51 ANZ NZ 286,948 101,825 5,414,985
52 NAB AUS 177,613 55,362 8,371,758
53 Stanbic IBTC NIG 407,715 165,528 2,390,647
54 Tangerine CAN 89,465 32,589 9,591,993
55 Nedbank SA 190,312 82,507 5,506,786
56 First City Monument NIG 1,042,700 39,841 80,787
57 Absa SA 267,934 62,554 4,382,124
58 Ally USA 287,487 32,180 6,707,144
59 Diamond NIG 519,213 159,010 547,412
60 ASB NZ 153,945 18,986 7,217,856
61 Lloyds UK 131,850 92,860 2,035,327
62 Equity KEN 598,837 104,213 126,857
63 Bank of Montreal CAN 115,986 44,216 6,474,301
64 Bank of Ireland IE 48,755 27,248 6,072,351
65 Allied Irish Bank IE 64,469 38,586 5,351,575
66 Regions USA 239,437 20,301 4,936,050
67 Federal IN 425,594 4,342 3,714,514
68 Zions USA 25,433 3,153 5,686,000
69 Standard SA 78,242 82,779 2,390,647
70 RAKBANK UAE 209,095 41,856 4,168,489
71 Fidelity NIG 440,663 91,932 541,577
72 BMO Harris USA 75,992 10,887 6,426,834
73 OCBC MAL 625,233 17,652 880,176
74 Capitec SA 267,857 43,305 1,407,112
75 RBS UK 483,289 19,100 725,803
76 Fifth Third USA 173,155 32,923 4,247,866
77 Sterling NIG 509,816 36,846 214,467
78 Westpac AUS 198,843 50,325 2,775,912
79 TCF USA 16,405 0 5,855,912
80 FGB UAE 408,348 42,562 761,870
81 PNC USA 276,472 17,400 2,168,482
82 Hong Leong MAL 304,890 9,992 2,131,133
83 Seylan LKA 518,362 3,344 193,056
84 SkyeBank NIG 260,501 44,918 542,703
85 Santander (US) USA 107,173 3,856 3,179,835
86 Union NIG 276,465 62,641 107,060
87 Virgin Money UK 67,511 59,188 1,333,776
88 Investec SA 23,229 19,524 2,945,915
89 Silicon Valley USA 5,177 22,307 1,320,200
90 M&T USA 79,218 7,580 3,087,697
91 NDB SRI 374,896 922 47,097
92 Chase KEN 94,159 55,502 283,002
93 BNZ NZ 40,531 16,033 2,284,050
94 Huntington USA 250,523 19,567 186,596
95 BBVA Compass USA 122,987 11,097 1,338,490
96 Simple USA 120,284 48,291 0
97 Eastern USA 18,316 3,548 2,820,597
98 UBank AUS 36,651 11,422 1,983,096
99 Bank of Queensland AUS 34,422 8,742 2,395,693
100 Umpqua USA 48,871 7,409 2,191,424


Note: All data pulled on December 31, 2016.

This article was originally published on January 10, 2017. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Heta says:
    January 19, 2017 at 10:00 am

    Hi,
    Thank you for sharing the ranking for ‘Top banks using Social Media’. It is great information.

    However, measuring only ‘Likes’ or ‘Followers’ for this ranking may be misleading as the banks in larger markets will tend to dominate the ranking because of a larger client base and not because of better Social Media performance. Now, there is a lot of evidence about why measuring likes is not the best indicator. Instead, using metrics such as ‘Applause rate’ which takes ratio of likes to total followers might be more helpful and makes this a valid comparison. I trust this platform’s ability to provide factual information and insights, is taken seriously. Thank you in advance for providing an opportunity to contribute to improved future e-publications.

    Thank you,
    Heta

  2. Jeffry Pilcher Jeffry Pilcher says:
    January 21, 2017 at 11:39 am

    Heta, while such data would be interesting and perhaps a better indicator of engagement, it is impossible to capture for thousands of different financial institutions at a practical level. There is no way to automatically capture the number of likes-per-post for such a huge audience, at least as far as I know.

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