Top 100 Banks on YouTube

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on YouTube ranked by their number of all-time video views for the third quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Note: Negative YouTube views occur when a bank deletes videos from its channel. All views associated with any deleted video are removed from the channel’s aggregate view total.

YouTube Ranks - Banks Q3 2016

#	Bank	Area	YouTube Views	New Views in Q3 2016	Chan. Subs.
1	Wells Fargo	USA	57,086,029	8,557,298	65,772
2	TD Bank	CAN	42,107,695	1,633,237	19,517
3	Capital One	USA	30,637,715	5,753,744	18,160
4	BofA	USA	29,947,806	7,339,319	41,601
5	Citi	USA	25,796,662	6,069,774	19,075
6	State Bank of India	IN	23,117,773	8,299,864	23,470
7	Emirates NBD	UAE	22,531,195	6,086,747	7,294
8	RBC	CAN	22,526,340	1,899,340	5,629
9	CIBC	CAN	22,216,359	6,389,929	5,156
10	Maybank	MAL	18,652,191	3,397,565	20,821
11	Santander (UK)	UK	17,260,563	1,253,850	10,883
12	US Bank	USA	16,715,919	4,941,893	1,672
13	Kotak Mahindra	IN	16,689,346	2,139,817	5,001
14	Credit Suisse	CH	13,593,116	168,993	9,932
15	Co-Operative Bank	UK	12,059,260	5,039,040	0
16	Barclays	UK	11,547,296	1,051,743	6,915
17	DBS	SG	10,930,272	1,565,340	5,348
18	ICICI	IN	10,350,057	1,103,205	6,177
19	Commonwealth	AUS	9,920,342	1,799,575	6,517
20	Standard Chartered	UK	9,090,890	57,959	2,274
21	Chase	USA	9,038,583	3,085,671	7,955
22	Tangerine	CAN	8,956,691	1,454,955	3,287
23	UBS	UK	8,131,206	2,583,105	5,934
24	CIMB	MAL	7,969,266	2,445,181	1,224
25	Axis	IN	7,890,440	489,703	5,887
26	NAB	AUS	7,598,164	3,676,268	3,570
27	HSBC	UK	7,586,043	33,005	11,241
28	Natwest	UK	7,316,171	6,318,792	7,568
29	HDFC	IN	7,226,095	323,352	11,440
30	Goldman Sachs	USA	7,108,337	938,130	23,858
31	ASB	NZ	7,049,571	74,958	3,951
32	BMO Harris	USA	6,829,996	1,132,323	1,681
33	Scotiabank	CAN	6,582,667	544,367	5,536
34	Bank of Montreal	CAN	5,752,311	718,582	1,350
35	Zions	USA	5,604,003	69,441	7,540
36	Bank of Ireland	IE	5,576,145	1,635,991	1,580
37	Mashreq	UAE	5,337,158	1,869,078	998
38	Nedbank	SA	4,863,068	1,923,809	2,754
39	Deutsche	DEU	4,823,689	486,919	6,667
40	Regions	USA	4,672,152	247,383	1,172
41	Allied Irish Bank	IE	4,652,641	452,395	3,487
42	ANZ	AUS	4,426,700	939,689	5,798
43	Fifth Third	USA	4,240,806	4,094,834	0
44	Bank of the Philippine Islands	PHP	4,233,108	242,116	2,820
45	RAKBANK	UAE	3,639,169	351,176	1,934
46	Federal	IN	3,502,040	174,987	1,427
47	Absa	SA	3,443,944	142,515	4,293
48	M&T	USA	3,297,703	211,049	0
49	GT Bank	NIG	3,110,792	638,679	5,874
50	Eastern	USA	2,793,465	107,900	190
51	Investec	SA	2,722,481	328,301	1,568
52	IDBI	IN	2,527,773	27,513	5,110
53	TD Bank	USA	2,493,971	1,610,565	3,129
54	Santander (US)	USA	2,395,949	596,618	1,323
55	Bank of Queensland	AUS	2,391,570	5,142	456
56	BNZ	NZ	2,319,347	37,614	741
57	KCB	KEN	2,269,178	601,020	1,259
58	Stanbic IBTC	NIG	2,253,868	173,648	4,081
59	Standard	SA	2,253,868	173,648	4,081
60	ANZ	NZ	2,253,615	380,213	2,018
61	Umpqua	USA	2,186,414	45,230	581
62	Huntington	USA	2,128,685	447,844	373
63	Westpac	AUS	2,101,995	209,148	0
64	PNC	USA	1,944,601	967,857	2,075
65	Hong Leong	MAL	1,847,094	88,509	395
66	Capitec	SA	1,831,104	175,760	6,561
67	Lloyds	UK	1,684,893	420,213	4,787
68	Zenith Bank	NIG	1,594,112		1,004
69	National Bank of Canada	CAN	1,591,007	122,893	449
70	Virgin Money	UK	1,322,918	38,968	1,473
71	Ally	USA	1,321,010	1,018,976	2,176
72	First National of Omaha (NE)	USA	1,307,089	275,459	1,905
73	UBank	AUS	1,275,722	4,699	824
74	USAA	USA	1,263,592	335,919	12,426
75	Silicon Valley	USA	1,169,072	24,765	6,776
76	BBVA Compass	USA	1,055,442	355,782	439
77	TCF	USA	1,051,459	230,669	157
78	Fidelity	NIG	961,898	45,933	751
79	Bendigo	AUS	913,143	55,321	670
80	Westpac (NZ)	NZ	857,663	41,520	1,066
81	Kiwibank	NZ	810,557	75,977	461
82	ING Groep	NL	760,945	23,431	598
83	FGB	UAE	760,598	698	139
84	Co-operative Bank	KEN	705,885	1,481	231
85	FNB	SA	688,057	189,183	3,708
86	First Direct	UK	682,871	4,264	1,175
87	OCBC	MAL	639,931	1,343	111
88	Sainsbury	UK	617,538	5,929	219
89	RBS	UK	614,370	69,925	1,320
90	Diamond	NIG	599,631	40,884	1,608
91	SkyeBank	NIG	536,952	17,645	705
92	FirstBank	USA	516,674	1,226	276
93	United Bank for Africa	NIG	502,158	3,953	1,322
94	CFC Stanbic	KEN	443,584	415	272
95	Permanent TSB	IE	395,294	7,626	294
96	RaboDirect	IE	391,106	1,719	181
97	Washington Federal	USA	379,082	75,051	45
98	SunTrust	USA	373,293	11,265	823
99	Bank of Melbourne	AUS	331,506	8,691	232
100	Bankwest	AUS	312,628	127,857	156

Note: All data pulled on September 30, 2016.

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