Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the third quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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Power 100 Ranks - Banks Q3 2016

# Bank Area Facebook Likes Twitter Followers YouTube Views P100 Score
1 State Bank of India IN 6,829,097 807,825 23,117,773 8,225.27
2 Wells Fargo USA 942,951 246,349 57,086,029 6,254.11
3 Capital One USA 4,135,875 146,825 30,637,715 5,474.11
4 BofA USA 2,440,465 457,938 29,947,806 5,378.83
5 Yes IN 4,233,702 1,182,541 127,424 5,227.44
6 GT Bank NIG 4,296,441 777,048 3,110,792 4,879.26
7 Citi USA 1,098,622 875,537 25,796,662 4,597.87
8 ICICI IN 4,785,684 126,000 10,350,057 4,273.40
9 Chase USA 3,874,812 329,871 9,038,583 4,024.57
10 TD Bank CAN 455,848 97,361 42,107,695 3,760.24
11 Maybank MAL 1,949,814 117,003 18,652,191 3,255.88
12 Axis IN 3,256,150 123,469 7,890,440 3,077.87
13 HDFC IN 2,332,364 106,585 7,226,095 2,498.42
14 Emirates NBD UAE 644,225 79,526 22,531,195 2,255.50
15 Goldman Sachs USA 101,647 544,019 7,108,337 2,113.51
16 CIBC CAN 338,506 110,239 22,216,359 2,067.46
17 RBC CAN 387,363 80,816 22,526,340 2,053.91
18 Kotak Mahindra IN 663,352 133,956 16,689,346 1,948.39
19 CIMB MAL 1,423,650 117,819 7,969,266 1,765.00
20 Deutsche DEU 107,595 577,799 4,823,689 1,691.14
21 Barclays UK 579,832 191,727 11,547,296 1,678.40
22 Credit Suisse CH 86,622 244,369 13,593,116 1,656.55
23 Zenith Bank NIG 1,323,227 308,117 1,594,112 1,636.17
24 Santander (UK) UK 256,110 43,235 17,260,563 1,629.56
25 Commonwealth AUS 710,288 73,870 9,920,342 1,443.06
26 US Bank USA 232,080 29,007 16,715,919 1,375.24
27 Natwest UK 330,656 77,001 7,316,171 1,356.54
28 IDBI IN 1,403,637 58,832 2,527,773 1,332.89
29 Bank of the Philippine Islands PHP 1,189,240 54,038 4,233,108 1,314.11
30 DBS SG 616,350 17,882 10,930,272 1,304.91
31 Access NIG 1,260,086 193,051 0 1,242.96
32 UBS UK 73,754 238,542 8,131,206 1,188.38
33 Scotiabank CAN 682,169 84,508 6,582,667 1,175.87
34 USAA USA 934,548 104,577 1,263,592 1,172.64
35 FNB SA 813,853 65,311 688,057 1,153.22
36 KCB KEN 786,116 157,943 2,269,178 1,135.42
37 HSBC UK 160,282 30,494 7,586,043 1,103.40
38 FirstBank NIG 926,294 187,080 111,274 1,069.13
39 UBL PAK 1,476,343 216 1,652 985.41
40 United Bank for Africa NIG 1,125,390 74,576 502,158 981.63
41 Standard Chartered UK 267,808 39,314 9,090,890 914.23
42 Mashreq UAE 625,102 41,148 5,337,158 880.98
43 Co-Operative Bank UK 15,862 15,000 12,059,260 849.71
44 NAB AUS 170,293 52,264 7,598,164 831.40
45 Co-operative Bank KEN 792,739 108,182 705,885 831.29
46 ANZ AUS 277,171 92,876 4,426,700 807.31
47 Stanbic IBTC NIG 349,511 152,841 2,253,868 806.27
48 Tangerine CAN 80,876 31,941 8,956,691 802.25
49 Nedbank SA 179,299 78,798 4,863,068 741.51
50 ASB NZ 150,060 18,675 7,049,571 706.18
51 Diamond NIG 509,277 139,397 599,631 704.45
52 Absa SA 253,638 59,202 3,443,944 703.95
53 First City Monument NIG 913,508 32,515 79,855 698.88
54 Lloyds UK 124,646 85,692 1,684,893 657.55
55 Equity KEN 573,159 92,083 124,120 649.21
56 Bank of Montreal CAN 110,846 42,961 5,752,311 590.91
57 Regions USA 235,625 19,764 4,672,152 564.73
58 BMO Harris USA 74,373 10,766 6,829,996 564.22
59 Bank of Ireland IE 45,201 24,990 5,576,145 563.76
60 Federal IN 422,467 3,670 3,502,040 557.65
61 Zions USA 25,101 3,081 5,604,003 551.57
62 Allied Irish Bank IE 64,071 37,601 4,652,641 544.90
63 Standard SA 76,431 78,790 2,253,868 539.31
64 TD Bank USA 213,055 40,576 2,493,971 522.13
65 Capitec SA 250,801 39,553 1,831,104 521.40
66 RAKBANK UAE 204,715 41,126 3,639,169 512.52
67 OCBC MAL 622,063 17,370 639,931 504.29
68 Fifth Third USA 169,463 32,622 4,240,806 474.54
69 Sterling NIG 508,544 31,200 212,562 436.48
70 Fidelity NIG 240,809 82,896 961,898 421.58
71 PNC USA 269,892 16,400 1,944,601 391.73
72 Ally USA 275,594 24,262 1,321,010 388.84
73 Westpac AUS 192,749 47,323 2,101,995 386.08
74 Hong Leong MAL 274,981 9,711 1,847,094 334.35
75 Seylan LKA 466,275 3,307 154,991 332.31
76 Huntington USA 194,715 18,490 2,128,685 321.30
77 Barclays KEN 251,091 58,403 152,157 316.10
78 SkyeBank NIG 258,106 36,586 536,952 309.64
79 ANZ NZ 103,969 16,201 2,253,615 301.39
80 Virgin Money UK 65,269 57,055 1,322,918 296.38
81 M&T USA 77,946 7,264 3,297,703 288.67
82 Union NIG 234,927 55,405 100,094 280.22
83 Silicon Valley USA 4,913 21,161 1,169,072 273.06
84 Investec SA 22,903 18,841 2,722,481 269.52
85 FGB UAE 219,218 31,319 760,598 266.57
86 Santander (US) USA 97,858 3,612 2,395,949 263.27
87 BNZ NZ 38,914 15,822 2,319,347 245.13
88 Capital One 360 USA 99,453 49,226 147,044 243.78
89 NDB SRI 351,808 880 44,869 242.59
90 Chase KEN 90,420 50,941 280,932 241.81
91 Simple USA 114,470 47,678 0 216.77
92 RBS UK 93,456 17,800 614,370 214.86
93 Eastern USA 18,184 3,432 2,793,465 212.90
94 Bank of Queensland AUS 34,195 8,168 2,391,570 212.44
95 Umpqua USA 47,942 7,182 2,186,414 209.86
96 BBVA Compass USA 110,622 10,426 1,055,442 194.44
97 First National of Omaha (NE) USA 31,500 9,328 1,307,089 177.80
98 I&M Bank KEN 137,734 24,510 246,178 173.15
99 SunTrust USA 66,247 8,279 373,293 172.97
100 National Bank of Canada CAN 52,020 6,608 1,591,007 168.27

Note: All data pulled on September 30, 2016.

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