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Top 100 Banks Using Social Media

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the third quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q3 2016

#BankAreaFacebook LikesTwitter FollowersYouTube ViewsP100 Score
1 State Bank of India IN 6,829,097 807,825 23,117,773 8,225
2 Wells Fargo USA 942,951 246,349 57,086,029 6,254
3 Capital One USA 4,135,875 146,825 30,637,715 5,474
4 BofA USA 2,440,465 457,938 29,947,806 5,379
5 Yes IN 4,233,702 1,182,541 127,424 5,227
6 GT Bank NIG 4,296,441 777,048 3,110,792 4,879
7 Citi USA 1,098,622 875,537 25,796,662 4,598
8 ICICI IN 4,785,684 126,000 10,350,057 4,273
9 Chase USA 3,874,812 329,871 9,038,583 4,025
10 TD Bank CAN 455,848 97,361 42,107,695 3,760
11 Maybank MAL 1,949,814 117,003 18,652,191 3,256
12 Axis IN 3,256,150 123,469 7,890,440 3,078
13 HDFC IN 2,332,364 106,585 7,226,095 2,498
14 Emirates NBD UAE 644,225 79,526 22,531,195 2,256
15 Goldman Sachs USA 101,647 544,019 7,108,337 2,114
16 CIBC CAN 338,506 110,239 22,216,359 2,067
17 RBC CAN 387,363 80,816 22,526,340 2,054
18 Kotak Mahindra IN 663,352 133,956 16,689,346 1,948
19 CIMB MAL 1,423,650 117,819 7,969,266 1,765
20 Deutsche DEU 107,595 577,799 4,823,689 1,691
21 Barclays UK 579,832 191,727 11,547,296 1,678
22 Credit Suisse CH 86,622 244,369 13,593,116 1,657
23 Zenith Bank NIG 1,323,227 308,117 1,594,112 1,636
24 Santander (UK) UK 256,110 43,235 17,260,563 1,630
25 Commonwealth AUS 710,288 73,870 9,920,342 1,443
26 US Bank USA 232,080 29,007 16,715,919 1,375
27 Natwest UK 330,656 77,001 7,316,171 1,357
28 IDBI IN 1,403,637 58,832 2,527,773 1,333
29 Bank of the Philippine Islands PHP 1,189,240 54,038 4,233,108 1,314
30 DBS SG 616,350 17,882 10,930,272 1,305
31 Access NIG 1,260,086 193,051 0 1,243
32 UBS UK 73,754 238,542 8,131,206 1,188
33 Scotiabank CAN 682,169 84,508 6,582,667 1,176
34 USAA USA 934,548 104,577 1,263,592 1,173
35 FNB SA 813,853 65,311 688,057 1,153
36 KCB KEN 786,116 157,943 2,269,178 1,135
37 HSBC UK 160,282 30,494 7,586,043 1,103
38 FirstBank NIG 926,294 187,080 111,274 1,069
39 UBL PAK 1,476,343 216 1,652 985
40 United Bank for Africa NIG 1,125,390 74,576 502,158 982
41 Standard Chartered UK 267,808 39,314 9,090,890 914
42 Mashreq UAE 625,102 41,148 5,337,158 881
43 Co-Operative Bank UK 15,862 15,000 12,059,260 850
44 NAB AUS 170,293 52,264 7,598,164 831
45 Co-operative Bank KEN 792,739 108,182 705,885 831
46 ANZ AUS 277,171 92,876 4,426,700 807
47 Stanbic IBTC NIG 349,511 152,841 2,253,868 806
48 Tangerine CAN 80,876 31,941 8,956,691 802
49 Nedbank SA 179,299 78,798 4,863,068 742
50 ASB NZ 150,060 18,675 7,049,571 706
51 Diamond NIG 509,277 139,397 599,631 704
52 Absa SA 253,638 59,202 3,443,944 704
53 First City Monument NIG 913,508 32,515 79,855 699
54 Lloyds UK 124,646 85,692 1,684,893 658
55 Equity KEN 573,159 92,083 124,120 649
56 Bank of Montreal CAN 110,846 42,961 5,752,311 591
57 Regions USA 235,625 19,764 4,672,152 565
58 BMO Harris USA 74,373 10,766 6,829,996 564
59 Bank of Ireland IE 45,201 24,990 5,576,145 564
60 Federal IN 422,467 3,670 3,502,040 558
61 Zions USA 25,101 3,081 5,604,003 552
62 Allied Irish Bank IE 64,071 37,601 4,652,641 545
63 Standard SA 76,431 78,790 2,253,868 539
64 TD Bank USA 213,055 40,576 2,493,971 522
65 Capitec SA 250,801 39,553 1,831,104 521
66 RAKBANK UAE 204,715 41,126 3,639,169 513
67 OCBC MAL 622,063 17,370 639,931 504
68 Fifth Third USA 169,463 32,622 4,240,806 475
69 Sterling NIG 508,544 31,200 212,562 436
70 Fidelity NIG 240,809 82,896 961,898 422
71 PNC USA 269,892 16,400 1,944,601 392
72 Ally USA 275,594 24,262 1,321,010 389
73 Westpac AUS 192,749 47,323 2,101,995 386
74 Hong Leong MAL 274,981 9,711 1,847,094 334
75 Seylan LKA 466,275 3,307 154,991 332
76 Huntington USA 194,715 18,490 2,128,685 321
77 Barclays KEN 251,091 58,403 152,157 316
78 SkyeBank NIG 258,106 36,586 536,952 310
79 ANZ NZ 103,969 16,201 2,253,615 301
80 Virgin Money UK 65,269 57,055 1,322,918 296
81 M&T USA 77,946 7,264 3,297,703 289
82 Union NIG 234,927 55,405 100,094 280
83 Silicon Valley USA 4,913 21,161 1,169,072 273
84 Investec SA 22,903 18,841 2,722,481 270
85 FGB UAE 219,218 31,319 760,598 267
86 Santander (US) USA 97,858 3,612 2,395,949 263
87 BNZ NZ 38,914 15,822 2,319,347 245
88 Capital One 360 USA 99,453 49,226 147,044 244
89 NDB SRI 351,808 880 44,869 243
90 Chase KEN 90,420 50,941 280,932 242
91 Simple USA 114,470 47,678 0 217
92 RBS UK 93,456 17,800 614,370 215
93 Eastern USA 18,184 3,432 2,793,465 213
94 Bank of Queensland AUS 34,195 8,168 2,391,570 212
95 Umpqua USA 47,942 7,182 2,186,414 210
96 BBVA Compass USA 110,622 10,426 1,055,442 194
97 First National of Omaha (NE) USA 31,500 9,328 1,307,089 178
98 I&M Bank KEN 137,734 24,510 246,178 173
99 SunTrust USA 66,247 8,279 373,293 173
100 National Bank of Canada CAN 52,020 6,608 1,591,007 168


Note: All data pulled on September 30, 2016.

This article was originally published on October 11, 2016. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Greg S says:
    October 11, 2016 at 8:20 am

    I noticed some direct banks like Ally and Cap One 360, and even investment banks like Goldman, are included but others like American Express and Discover are not.

  2. Jeffry Pilcher Jeffry Pilcher says:
    October 11, 2016 at 10:12 am

    Greg,

    Direct banks are still retail/consumer banks, which is why we include them. Goldman Sachs also offers retail banking to consumers now. American Express and Discover are pure credit card companies, which is why they have been excluded.

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