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Top 100 Banks Using Social Media

October 11, 2016 | Subscribe to The Financial Brand for Free

By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the third quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q3 2016

#	Bank	Area	Facebook Likes	Twitter Followers	YouTube Views	P100 Score
1	State Bank of India	IN	6,829,097	807,825	23,117,773	8,225
2	Wells Fargo	USA	942,951	246,349	57,086,029	6,254
3	Capital One	USA	4,135,875	146,825	30,637,715	5,474
4	BofA	USA	2,440,465	457,938	29,947,806	5,379
5	Yes	IN	4,233,702	1,182,541	127,424	5,227
6	GT Bank	NIG	4,296,441	777,048	3,110,792	4,879
7	Citi	USA	1,098,622	875,537	25,796,662	4,598
8	ICICI	IN	4,785,684	126,000	10,350,057	4,273
9	Chase	USA	3,874,812	329,871	9,038,583	4,025
10	TD Bank	CAN	455,848	97,361	42,107,695	3,760
11	Maybank	MAL	1,949,814	117,003	18,652,191	3,256
12	Axis	IN	3,256,150	123,469	7,890,440	3,078
13	HDFC	IN	2,332,364	106,585	7,226,095	2,498
14	Emirates NBD	UAE	644,225	79,526	22,531,195	2,256
15	Goldman Sachs	USA	101,647	544,019	7,108,337	2,114
16	CIBC	CAN	338,506	110,239	22,216,359	2,067
17	RBC	CAN	387,363	80,816	22,526,340	2,054
18	Kotak Mahindra	IN	663,352	133,956	16,689,346	1,948
19	CIMB	MAL	1,423,650	117,819	7,969,266	1,765
20	Deutsche	DEU	107,595	577,799	4,823,689	1,691
21	Barclays	UK	579,832	191,727	11,547,296	1,678
22	Credit Suisse	CH	86,622	244,369	13,593,116	1,657
23	Zenith Bank	NIG	1,323,227	308,117	1,594,112	1,636
24	Santander (UK)	UK	256,110	43,235	17,260,563	1,630
25	Commonwealth	AUS	710,288	73,870	9,920,342	1,443
26	US Bank	USA	232,080	29,007	16,715,919	1,375
27	Natwest	UK	330,656	77,001	7,316,171	1,357
28	IDBI	IN	1,403,637	58,832	2,527,773	1,333
29	Bank of the Philippine Islands	PHP	1,189,240	54,038	4,233,108	1,314
30	DBS	SG	616,350	17,882	10,930,272	1,305
31	Access	NIG	1,260,086	193,051	0	1,243
32	UBS	UK	73,754	238,542	8,131,206	1,188
33	Scotiabank	CAN	682,169	84,508	6,582,667	1,176
34	USAA	USA	934,548	104,577	1,263,592	1,173
35	FNB	SA	813,853	65,311	688,057	1,153
36	KCB	KEN	786,116	157,943	2,269,178	1,135
37	HSBC	UK	160,282	30,494	7,586,043	1,103
38	FirstBank	NIG	926,294	187,080	111,274	1,069
39	UBL	PAK	1,476,343	216	1,652	985
40	United Bank for Africa	NIG	1,125,390	74,576	502,158	982
41	Standard Chartered	UK	267,808	39,314	9,090,890	914
42	Mashreq	UAE	625,102	41,148	5,337,158	881
43	Co-Operative Bank	UK	15,862	15,000	12,059,260	850
44	NAB	AUS	170,293	52,264	7,598,164	831
45	Co-operative Bank	KEN	792,739	108,182	705,885	831
46	ANZ	AUS	277,171	92,876	4,426,700	807
47	Stanbic IBTC	NIG	349,511	152,841	2,253,868	806
48	Tangerine	CAN	80,876	31,941	8,956,691	802
49	Nedbank	SA	179,299	78,798	4,863,068	742
50	ASB	NZ	150,060	18,675	7,049,571	706
51	Diamond	NIG	509,277	139,397	599,631	704
52	Absa	SA	253,638	59,202	3,443,944	704
53	First City Monument	NIG	913,508	32,515	79,855	699
54	Lloyds	UK	124,646	85,692	1,684,893	658
55	Equity	KEN	573,159	92,083	124,120	649
56	Bank of Montreal	CAN	110,846	42,961	5,752,311	591
57	Regions	USA	235,625	19,764	4,672,152	565
58	BMO Harris	USA	74,373	10,766	6,829,996	564
59	Bank of Ireland	IE	45,201	24,990	5,576,145	564
60	Federal	IN	422,467	3,670	3,502,040	558
61	Zions	USA	25,101	3,081	5,604,003	552
62	Allied Irish Bank	IE	64,071	37,601	4,652,641	545
63	Standard	SA	76,431	78,790	2,253,868	539
64	TD Bank	USA	213,055	40,576	2,493,971	522
65	Capitec	SA	250,801	39,553	1,831,104	521
66	RAKBANK	UAE	204,715	41,126	3,639,169	513
67	OCBC	MAL	622,063	17,370	639,931	504
68	Fifth Third	USA	169,463	32,622	4,240,806	475
69	Sterling	NIG	508,544	31,200	212,562	436
70	Fidelity	NIG	240,809	82,896	961,898	422
71	PNC	USA	269,892	16,400	1,944,601	392
72	Ally	USA	275,594	24,262	1,321,010	389
73	Westpac	AUS	192,749	47,323	2,101,995	386
74	Hong Leong	MAL	274,981	9,711	1,847,094	334
75	Seylan	LKA	466,275	3,307	154,991	332
76	Huntington	USA	194,715	18,490	2,128,685	321
77	Barclays	KEN	251,091	58,403	152,157	316
78	SkyeBank	NIG	258,106	36,586	536,952	310
79	ANZ	NZ	103,969	16,201	2,253,615	301
80	Virgin Money	UK	65,269	57,055	1,322,918	296
81	M&T	USA	77,946	7,264	3,297,703	289
82	Union	NIG	234,927	55,405	100,094	280
83	Silicon Valley	USA	4,913	21,161	1,169,072	273
84	Investec	SA	22,903	18,841	2,722,481	270
85	FGB	UAE	219,218	31,319	760,598	267
86	Santander (US)	USA	97,858	3,612	2,395,949	263
87	BNZ	NZ	38,914	15,822	2,319,347	245
88	Capital One 360	USA	99,453	49,226	147,044	244
89	NDB	SRI	351,808	880	44,869	243
90	Chase	KEN	90,420	50,941	280,932	242
91	Simple	USA	114,470	47,678	0	217
92	RBS	UK	93,456	17,800	614,370	215
93	Eastern	USA	18,184	3,432	2,793,465	213
94	Bank of Queensland	AUS	34,195	8,168	2,391,570	212
95	Umpqua	USA	47,942	7,182	2,186,414	210
96	BBVA Compass	USA	110,622	10,426	1,055,442	194
97	First National of Omaha (NE)	USA	31,500	9,328	1,307,089	178
98	I&M Bank	KEN	137,734	24,510	246,178	173
99	SunTrust	USA	66,247	8,279	373,293	173
100	National Bank of Canada	CAN	52,020	6,608	1,591,007	168

Note: All data pulled on September 30, 2016.

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Comments

Greg S says:

October 11, 2016 at 8:20 am

I noticed some direct banks like Ally and Cap One 360, and even investment banks like Goldman, are included but others like American Express and Discover are not.
Jeffry Pilcher says:

October 11, 2016 at 10:12 am

Greg,

Direct banks are still retail/consumer banks, which is why we include them. Goldman Sachs also offers retail banking to consumers now. American Express and Discover are pure credit card companies, which is why they have been excluded.

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