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Top 100 Banks Using Social Media

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the first quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q1 2016

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 State Bank of India IN 5,093,652 544,136 7,916,826
2 Capital One USA 4,003,738 140,000 30,587,896
3 BofA USA 2,320,594 436,136 25,992,997
4 Wells Fargo USA 892,051 226,428 38,018,406
5 Citi USA 1,074,696 827,491 23,138,257
6 ICICI IN 4,714,742 51,317 8,229,863
7 GT Bank NIG 3,647,615 533,059 332,907
8 TD Bank CAN 667,678 93,200 39,226,976
9 Chase USA 3,866,441 313,821 3,347,035
10 Yes IN 2,701,935 861,177 92,205
11 Axis IN 3,188,080 101,102 7,101,799
12 HDFC IN 2,305,685 73,312 6,637,035
13 Maybank MAL 1,299,021 111,489 13,721,858
14 RBC CAN 347,141 78,718 18,929,991
15 Goldman Sachs USA 30,369 491,212 5,501,870
16 Kotak Mahindra IN 638,855 113,783 14,397,453
17 Emirates NBD UAE 551,494 68,196 15,645,238
18 Natwest UK 323,361 66,423 13,513,872
19 Credit Suisse CH 82,255 202,385 13,193,430
20 Barclays UK 567,442 162,075 10,387,670
21 CIMB MAL 1,384,727 104,946 4,176,911
22 Santander (UK) UK 247,973 36,490 14,274,646
23 Deutsche DEU 97,647 467,248 4,013,355
24 CIBC CAN 317,076 108,625 12,170,088
25 IDBI IN 1,366,347 55,483 2,478,052
26 FNB SA 774,788 61,773 2,376,221
27 Scotiabank CAN 660,217 80,987 6,897,152
28 Bank of the Philippine Islands PHP 1,058,596 46,689 3,735,094
29 Commonwealth AUS 695,690 62,995 5,772,173
30 USAA USA 894,061 101,957 456,624
31 HSBC UK 160,969 22,093 8,169,567
32 DBS SG 569,482 16,318 8,310,925
33 FirstBank NIG 887,406 144,667 102,077
34 Standard Chartered UK 254,855 35,658 8,444,225
35 Access NIG 921,666 105,590
36 KCB KEN 544,743 135,146 1,337,537
37 UBS UK 61,160 199,538 4,381,003
38 Fifth Third USA 156,674 31,699 8,108,777
39 United Bank for Africa NIG 844,771 31,388 459,549
40 UBL PAK 1,026,009 144 507
41 ANZ AUS 259,713 79,595 3,593,814
42 ASB NZ 143,815 17,811 6,876,908
43 US Bank USA 216,853 26,448 5,498,114
44 Absa SA 223,175 51,854 2,970,948
45 Lloyds UK 114,584 72,100 1,706,620
46 Diamond NIG 482,045 88,464 535,196
47 Mashreq UAE 540,009 28,948 1,752,661
48 NAB AUS 153,516 46,452 3,753,361
49 Federal IN 421,417 2,529 3,227,259
50 Equity KEN 485,296 70,341 116,445
51 Co-operative Bank KEN 495,157 56,799 702,607
52 Zions USA 24,704 2,951 5,462,758
53 Nedbank SA 147,228 70,103 2,353,823
54 Regions USA 219,582 18,783 4,006,019
55 Stanbic IBTC NIG 286,581 139,655
56 First City Monument NIG 641,489 19,642 78,621
57 OCBC MAL 614,694 16,850 445,536
58 Bank of Montreal CAN 101,554 40,136 4,461,411
59 RAKBANK UAE 189,099 39,769 3,284,521
60 Tangerine CAN 65,799 29,761 4,459,262
61 Allied Irish Bank IE 63,024 35,589 3,930,252
62 Standard SA 70,497 71,308 1,872,438
63 Sterling NIG 505,723 23,046 208,494
64 Capitec SA 194,290 31,148 1,541,903
65 PNC USA 254,183 14,124 2,131,923
66 Westpac AUS 182,925 41,135 2,249,689
67 TD Bank USA 38,100 2,598,293
68 BMO Harris USA 72,267 10,446 3,624,985
69 Bank of Ireland IE 37,327 19,953 2,730,444
70 Fidelity NIG 230,644 50,849 705,617
71 UBank AUS 364,888 10,183 458,904
72 M&T USA 77,528 6,603 3,436,051
73 Virgin Money UK 49,420 49,096 1,544,383
74 RBS UK 90,804 37,473 1,600,754
75 SkyeBank NIG 252,434 21,303 489,192
76 Barclays KEN 216,756 48,500 68,999
77 Capital One 360 USA 99,149 47,657 479,684
78 ANZ NZ 100,793 15,195 1,755,885
79 Silicon Valley USA 4,336 19,207 1,111,666
80 Seylan LKA 344,821 2,909 62,795
81 Union NIG 212,341 43,300 98,072
82 Ally USA 166,212 23,279 293,504
83 NDB SRI 314,732 703 39,086
84 Bank of Queensland AUS 31,932 7,122 2,489,141
85 Chase KEN 83,141 39,241 276,455
86 Umpqua USA 46,829 6,815 2,136,191
87 FGB UAE 147,349 23,300 758,888
88 Co-Operative Bank UK 60,425 63,700 26,594
89 Simple USA 96,577 45,657
90 BNZ NZ 35,808 14,645 1,509,395
91 Santander (US) USA 80,876 3,040 1,367,922
92 Investec SA 21,222 16,500 1,424,752
93 Eastern USA 17,838 3,141 2,067,855
94 SunTrust USA 61,020 7,675 404,518
95 BBVA Compass USA 107,445 9,637 656,312
96 National Bank of Canada CAN 46,100 6,037 1,425,523
97 RBS Citizens USA 130,293 16,350 23,541
98 First Direct UK 36,669 16,509 670,737
99 Westpac (NZ) NZ 51,306 6,760 782,046
100 NetSpend USA 69,015 25,991 77,806


Note: All data pulled on March 29, 2016.

This article was originally published on April 4, 2016. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Jeff McCarthy says:
    April 11, 2016 at 9:15 am

    Has the Financial Brand ever considered ranking banks by engagement level, rather than by likes? For a small community bank like mine, these “like” numbers are unrealistic. But our engagement levels are high- we typically respond on FB within minutes. Isn’t that engagement what customers truly value?

  2. Jeffry Pilcher Editor says:
    April 11, 2016 at 11:57 am

    Great suggestion Jeff. Unfortunately, this king of “engagement data” is extremely hard to come by and/or measure/quantify. If Facebook (or Twitter) was willing to share this data freely with us, that would sure make it a lot easier… but they aren’t.

    It also helps to keep this database/list in perspective. It isn’t a “grading system” to single out those who are “doing the best” vs. those who aren’t. It’s simply a crude bellwether that uses a handful of publicly available (and easily obtainable) data points to help financial marketers identify other institutions that seem to gain traction in social channels. In other words, the lists aren’t an indication of “best practices,” but they may help point you towards institutions where you can identify best practices. If Bank X or Credit Union Y is constantly gaining new Followers on Twitter and growing Likes on Facebook, you can check out what they are doing in those social channels to see if it’s something you may want to replicate yourself.

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