Top 100 Banks Using Social Media

The top banks using social media ranked by their overall Power 100 score for the first quarter of 2016. If you think your financial institution should be listed here and it isn’t, please click here.

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power_100_by_unmetricRelated Power 100 Rankings for This Quarter:


Power 100 Ranks - Banks Q1 2016

# Bank Area Facebook Likes Twitter Followers YouTube Views
1.00 State Bank of India IN 5,093,652.00 544,136.00 7,916,826.00
2.00 Capital One USA 4,003,738.00 140,000.00 30,587,896.00
3.00 BofA USA 2,320,594.00 436,136.00 25,992,997.00
4.00 Wells Fargo USA 892,051.00 226,428.00 38,018,406.00
5.00 Citi USA 1,074,696.00 827,491.00 23,138,257.00
6.00 ICICI IN 4,714,742.00 51,317.00 8,229,863.00
7.00 GT Bank NIG 3,647,615.00 533,059.00 332,907.00
8.00 TD Bank CAN 667,678.00 93,200.00 39,226,976.00
9.00 Chase USA 3,866,441.00 313,821.00 3,347,035.00
10.00 Yes IN 2,701,935.00 861,177.00 92,205.00
11.00 Axis IN 3,188,080.00 101,102.00 7,101,799.00
12.00 HDFC IN 2,305,685.00 73,312.00 6,637,035.00
13.00 Maybank MAL 1,299,021.00 111,489.00 13,721,858.00
14.00 RBC CAN 347,141.00 78,718.00 18,929,991.00
15.00 Goldman Sachs USA 30,369.00 491,212.00 5,501,870.00
16.00 Kotak Mahindra IN 638,855.00 113,783.00 14,397,453.00
17.00 Emirates NBD UAE 551,494.00 68,196.00 15,645,238.00
18.00 Natwest UK 323,361.00 66,423.00 13,513,872.00
19.00 Credit Suisse CH 82,255.00 202,385.00 13,193,430.00
20.00 Barclays UK 567,442.00 162,075.00 10,387,670.00
21.00 CIMB MAL 1,384,727.00 104,946.00 4,176,911.00
22.00 Santander (UK) UK 247,973.00 36,490.00 14,274,646.00
23.00 Deutsche DEU 97,647.00 467,248.00 4,013,355.00
24.00 CIBC CAN 317,076.00 108,625.00 12,170,088.00
25.00 IDBI IN 1,366,347.00 55,483.00 2,478,052.00
26.00 FNB SA 774,788.00 61,773.00 2,376,221.00
27.00 Scotiabank CAN 660,217.00 80,987.00 6,897,152.00
28.00 Bank of the Philippine Islands PHP 1,058,596.00 46,689.00 3,735,094.00
29.00 Commonwealth AUS 695,690.00 62,995.00 5,772,173.00
30.00 USAA USA 894,061.00 101,957.00 456,624.00
31.00 HSBC UK 160,969.00 22,093.00 8,169,567.00
32.00 DBS SG 569,482.00 16,318.00 8,310,925.00
33.00 FirstBank NIG 887,406.00 144,667.00 102,077.00
34.00 Standard Chartered UK 254,855.00 35,658.00 8,444,225.00
35.00 Access NIG 921,666.00 105,590.00 0.00
36.00 KCB KEN 544,743.00 135,146.00 1,337,537.00
37.00 UBS UK 61,160.00 199,538.00 4,381,003.00
38.00 Fifth Third USA 156,674.00 31,699.00 8,108,777.00
39.00 United Bank for Africa NIG 844,771.00 31,388.00 459,549.00
40.00 UBL PAK 1,026,009.00 144.00 507.00
41.00 ANZ AUS 259,713.00 79,595.00 3,593,814.00
42.00 ASB NZ 143,815.00 17,811.00 6,876,908.00
43.00 US Bank USA 216,853.00 26,448.00 5,498,114.00
44.00 Absa SA 223,175.00 51,854.00 2,970,948.00
45.00 Lloyds UK 114,584.00 72,100.00 1,706,620.00
46.00 Diamond NIG 482,045.00 88,464.00 535,196.00
47.00 Mashreq UAE 540,009.00 28,948.00 1,752,661.00
48.00 NAB AUS 153,516.00 46,452.00 3,753,361.00
49.00 Federal IN 421,417.00 2,529.00 3,227,259.00
50.00 Equity KEN 485,296.00 70,341.00 116,445.00
51.00 Co-operative Bank KEN 495,157.00 56,799.00 702,607.00
52.00 Zions USA 24,704.00 2,951.00 5,462,758.00
53.00 Nedbank SA 147,228.00 70,103.00 2,353,823.00
54.00 Regions USA 219,582.00 18,783.00 4,006,019.00
55.00 Stanbic IBTC NIG 286,581.00 139,655.00 0.00
56.00 First City Monument NIG 641,489.00 19,642.00 78,621.00
57.00 OCBC MAL 614,694.00 16,850.00 445,536.00
58.00 Bank of Montreal CAN 101,554.00 40,136.00 4,461,411.00
59.00 RAKBANK UAE 189,099.00 39,769.00 3,284,521.00
60.00 Tangerine CAN 65,799.00 29,761.00 4,459,262.00
61.00 Allied Irish Bank IE 63,024.00 35,589.00 3,930,252.00
62.00 Standard SA 70,497.00 71,308.00 1,872,438.00
63.00 Sterling NIG 505,723.00 23,046.00 208,494.00
64.00 Capitec SA 194,290.00 31,148.00 1,541,903.00
65.00 PNC USA 254,183.00 14,124.00 2,131,923.00
66.00 Westpac AUS 182,925.00 41,135.00 2,249,689.00
67.00 TD Bank USA 0.00 38,100.00 2,598,293.00
68.00 BMO Harris USA 72,267.00 10,446.00 3,624,985.00
69.00 Bank of Ireland IE 37,327.00 19,953.00 2,730,444.00
70.00 Fidelity NIG 230,644.00 50,849.00 705,617.00
71.00 UBank AUS 364,888.00 10,183.00 458,904.00
72.00 M&T USA 77,528.00 6,603.00 3,436,051.00
73.00 Virgin Money UK 49,420.00 49,096.00 1,544,383.00
74.00 RBS UK 90,804.00 37,473.00 1,600,754.00
75.00 SkyeBank NIG 252,434.00 21,303.00 489,192.00
76.00 Barclays KEN 216,756.00 48,500.00 68,999.00
77.00 Capital One 360 USA 99,149.00 47,657.00 479,684.00
78.00 ANZ NZ 100,793.00 15,195.00 1,755,885.00
79.00 Silicon Valley USA 4,336.00 19,207.00 1,111,666.00
80.00 Seylan LKA 344,821.00 2,909.00 62,795.00
81.00 Union NIG 212,341.00 43,300.00 98,072.00
82.00 Ally USA 166,212.00 23,279.00 293,504.00
83.00 NDB SRI 314,732.00 703.00 39,086.00
84.00 Bank of Queensland AUS 31,932.00 7,122.00 2,489,141.00
85.00 Chase KEN 83,141.00 39,241.00 276,455.00
86.00 Umpqua USA 46,829.00 6,815.00 2,136,191.00
87.00 FGB UAE 147,349.00 23,300.00 758,888.00
88.00 Co-Operative Bank UK 60,425.00 63,700.00 26,594.00
89.00 Simple USA 96,577.00 45,657.00 0.00
90.00 BNZ NZ 35,808.00 14,645.00 1,509,395.00
91.00 Santander (US) USA 80,876.00 3,040.00 1,367,922.00
92.00 Investec SA 21,222.00 16,500.00 1,424,752.00
93.00 Eastern USA 17,838.00 3,141.00 2,067,855.00
94.00 SunTrust USA 61,020.00 7,675.00 404,518.00
95.00 BBVA Compass USA 107,445.00 9,637.00 656,312.00
96.00 National Bank of Canada CAN 46,100.00 6,037.00 1,425,523.00
97.00 RBS Citizens USA 130,293.00 16,350.00 23,541.00
98.00 First Direct UK 36,669.00 16,509.00 670,737.00
99.00 Westpac (NZ) NZ 51,306.00 6,760.00 782,046.00
100.00 NetSpend USA 69,015.00 25,991.00 77,806.00

Note: All data pulled on March 29, 2016.

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