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Top 100 Credit Unions Using Social Media

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top credit unions using social media ranked by their overall Power 100 score for the fourth quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Subscribe TodayRelated Power 100 Rankings for This Quarter:

Power 100 Ranks - Credit Unions Q4 2015

#Credit UnionAreaFacebook LikesTwitter FollowersYouTube ViewsP100 Score
1 Nationwide Building Society UK 37,338 27,700 10,582,965 954
2 Navy USA 1,063,337 73,100 857,051 938
3 Mountain America USA 192,599 13,900 447,381 193
4 America First (UT) USA 161,248 9,255 26,832 134
5 Meridian CAN 11,589 3,489 1,300,183 107
6 The Golden 1 USA 53,412 11,800 462,151 95
7 San Diego County USA 51,070 13,600 212,991 81
8 Vancity CAN 21,652 11,000 277,853 79
9 Servus CAN 19,157 3,350 696,662 78
10 DUCA CAN 4,452 504 981,304 74
11 Grow Financial USA 37,765 3,608 495,382 74
12 Leaders USA 5,955 1,418 858,537 66
13 Arizona Federal USA 6,342 261 769,764 62
14 Verity USA 2,669 3,221 574,293 58
15 Farm Credit Canada CAN 1,862 9,338 270,624 57
16 Suncoast USA 63,547 980 28,930 56
17 OnPoint USA 39,759 6,897 32,059 56
18 Credit Union Australia AUS 74,212 852 17,820 54
19 First Tech USA 19,045 1,523 374,160 47
20 Educators (WI) USA 24,524 2,871 203,541 46
21 Elevations USA 15,659 2,145 350,291 45
22 One Nevada USA 21,027 7,744 152,750 45
23 VyStar USA 54,822 1,219 16,584 45
24 Scott USA 38,563 941 194,888 44
25 Pennsylvania State Employees USA 51,429 2,310 2,955 44
26 Logix USA 11,056 1,257 412,601 43
27 BECU USA 27,995 5,021 86,036 41
28 Coast Capital CAN 23,933 5,372 64,918 39
29 Kinecta USA 37,654 2,703 10,359 37
30 Member One USA 8,332 1,551 267,839 36
31 Bellco (CO) USA 8,860 4,918 148,959 36
32 Michigan First USA 1,948 1,051 210,534 34
33 Vantage (MO) USA 2,180 3,263 221,694 34
34 Generations USA 8,905 8,803 6,568 33
35 Oklahoma Employees USA 2,060 3,654 11,179 33
36 Michigan State University USA 14,511 6,823 38,044 32
37 Educational Employees (CA) USA 14,398 1,469 216,801 30
38 Delta Community USA 18,881 2,102 143,840 29
39 Spokane Teachers USA 14,195 3,615 53,631 29
40 Freedom First USA 12,875 673 247,037 29
41 Advantis USA 13,225 3,696 108,831 29
42 Truliant USA 25,331 2,311 9,270 28
43 GTE Financial USA 31,785 1,127 8,601 28
44 Polish CAN 186 259 335,240 28
45 Synergy CAN 4,328 1,541 301,661 28
46 Veridian USA 21,435 1,662 65,248 28
47 SchoolsFirst USA 32,602 1,324 11,110 28
48 South Carolina USA 4,317 2,975 134,417 27
49 I-C USA 2,167 323,133 27
50 Seattle Metro USA 4,948 4,387 168,020 26
51 Nassau Educators USA 26,253 3,849 1,503 26
52 A+ USA 7,223 1,654 209,878 26
53 Alliant USA 13,601 4,608 11,481 26
54 America's Credit Union (ACU) USA 5,680 1,837 185,553 26
55 Randolph-Brooks USA 13,147 3,686 17,647 26
56 Verve USA 11,583 742 195,625 26
57 Citizens Equity First USA 36,323 299 25
58 Central Florida Educators USA 18,165 3,107 8,670 25
59 Coastal USA 18,199 3,848 4,172 25
60 Affinity (NJ) USA 7,062 836 218,836 24
61 Idaho Central USA 17,759 2,143 72,019 24
62 AmeriCU USA 28,379 984 11,362 24
63 Consumers (MI) USA 6,815 1,535 77,885 23
64 Wings USA 4,706 7,009 42,820 23
65 TDECU USA 6,277 4,168 23
66 Evolve USA 3,825 4,159 40,885 22
67 Firstmark USA 14,326 1,893 79,866 22
68 Pentagon USA 25,962 1,587 22
69 Goldenwest USA 16,979 1,359 37,143 22
70 GECU USA 23,551 1,645 23,530 21
71 Ent USA 6,976 2,866 93,826 21
72 Redwood USA 18,613 2,945 5,809 20
73 Baxter USA 16,859 406 67,561 20
74 Desert Schools USA 12,094 1,631 69,431 20
75 Community America USA 14,711 1,361 22,765 20
76 Bethpage USA 16,660 1,246 10,656 20
77 Lake Michigan USA 14,421 2,433 24,363 20
78 Advia USA 14,140 143 127,793 19
79 Numerica USA 16,720 2,244 2,371 19
80 WinSouth USA 25,201 653 19
81 Mission USA 11,483 2,222 35,799 19
82 First Entertainment USA 14,936 2,161 8,361 19
83 Royal USA 15,062 1,623 9,375 19
84 Michigan First USA 4,239 2,639 80,681 18
85 Travis USA 16,738 1,226 7,880 18
86 Greater Building Society AUS 4,007 1,103 99,542 18
87 SunState USA 26,321 100 18
88 St. Jarlaths IE 3,936 5,294 7,473 18
89 Realtors USA 10,081 4,854 17
90 Mazuma USA 3,745 3,613 27,098 17
91 Founders USA 20,663 691 1,530 17
92 University (TX) USA 13,116 1,887 17,563 17
93 People's Choice AUS 6,436 2,166 61,193 17
94 Deseret First USA 15,325 427 34,276 16
95 U.S. Postal Service USA 23,378 28 16
96 My Community (TX) USA 2,764 2,170 16
97 Innovation CAN 1,780 1,390 63,283 15
98 Peach State USA 10,868 942 15
99 Conexus CAN 3,943 2,339 22,514 15
100 Island Savings CAN 11,056 2,428 15


Note: All data pulled on December 27, 2015.

Jeffry PilcherDon't miss The Financial Brand Forum 2019, the biggest and fastest-growing annual conference for senior-level executives in the banking industry. Join 2,000+ of the best and brightest in banking April 15-17, 2019 at Caesars Palace in Las Vegas. Banks and credit unions that register now save $1,105.00 and pay nothing until next year!

This article was originally published on January 11, 2016. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Diva Deb McLean says:
    January 19, 2016 at 9:49 am

    I support all Credit Unions especially Postal – but are your numbers off? 30 followers and 50 tweets and they are in top 100?

  2. Rhonda Nowak says:
    January 19, 2016 at 12:27 pm

    I would love to see this list refined to include their membership numbers, so we can see the results as a percentage of members.

  3. Jeffry Pilcher Editor says:
    January 19, 2016 at 3:11 pm

    You’re right, Rhonda. It’s interesting to see what kind of “member penetration” rate credit unions achieve in social channels (expressed as a % of total membership). We run that analysis from time to time, but it isn’t data that we collect regularly. The trouble for us is that the database covers both banks and CUs, but banks aren’t required to provide the number of customers they serve in their call reports, which makes it tough to keep everything consistent.

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