The banking industry may find itself in a tough spot, lacking the technology necessary to attract a decidedly untraditional digital generation. 60% of C-level leader and board members say their bank might not have the right products, services and delivery methods to serve Millennials. The generation gap among bank executives is compounded by a large chasm in technology: 70% of bank directors don’t even use their own bank’s mobile channel. And even fewer use newer services, such as Apple Pay.
The 2015 Growth Strategy Survey from Bank Director (sponsored by technology firm CDW) reveals how bankers perceive the opportunities and challenges in today’s marketplace, and technology’s role in strategic growth. The survey was completed by chief executive officers, independent directors and senior executives of U.S. banks with more than $250 million in assets in May, June and July of this year.
You can download the complete 27-page report directly from Bank Director’s website (instant download, no registration required). The report attacks 29 different questions, and breaks down responses by asset size and role.
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The Power of Localized Marketing in Financial Services
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