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Top 100 Banks Using Social Media

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the second quarter of 2015. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Power 100 Ranks - Banks Q2 2015

#BankAreaFacebook LikesTwitter FollowersYouTube Views
1 Wells Fargo USA 806,792 163,000 47,634,631
2 BofA USA 2,188,639 402,000 25,649,050
3 Capital One USA 3,499,897 116,000 18,890,630
4 ICICI IN 3,640,762 31,400 4,360,631
5 GT Bank NIG 3,033,265 356,000 326,010
6 Chase USA 2,711,929 301,000 5,980,637
7 TD Bank USA 571,684 78,800 29,820,298
8 Citi USA 1,033,277 489,000 14,249,251
9 Axis IN 3,087,490 24,600 6,348,309
10 SBI IN 2,862,235 202,000 1,299,135
11 Yes IN 2,150,631 513,000 74,124
12 HDFC IN 2,257,191 40,800 1,547,228
13 Maybank MAL 1,256,869 104,000 9,233,550
14 Kotak Mahindra IN 575,450 108,000 13,289,589
15 RBC CAN 302,920 67,800 14,404,879
16 Goldman Sachs USA 30,132 361,000 4,654,193
17 Credit Suisse CH 75,103 133,000 12,497,338
18 IDBI IN 1,337,724 51,800 2,466,615
19 Natwest UK 297,265 52,100 9,321,773
20 Barclays UK 550,885 97,500 8,242,803
21 Scotiabank CAN 642,548 61,600 8,374,610
22 CIMB MAL 1,304,316 78,500 107,501
23 FNB SA 706,571 54,000 2,103,668
24 HSBC UK 158,063 13,500 8,186,362
25 Emirates NBD UAE 384,992 46,800 7,542,050
26 CIBC CAN 290,383 97,500 7,481,538
27 Santander (UK) UK 122,996 5,075 10,337,484
28 USAA USA 804,029 85,100 115,410
29 DBS SG 709,765 10,400 5,040,788
30 Deutsche GER 84,906 255,000 2,632,813
31 Commonwealth AUS 618,803 54,500 2,309,844
32 Standard Chartered UK 245,109 30,700 6,847,335
33 UBA NIG 840,904 19,900 438,777
34 BPi PHP 767,164 30,800 151,932
35 FirstBank NIG 523,751 99,200 85,618
36 ASB NZ 131,789 15,200 5,007,823
37 KCB KEN 340,347 87,700 553,518
38 Diamond LAG 462,879 56,400 877,762
39 Stanbic NIG 192,508 98,100 1,593,912
40 OCBC SG 581,944 11,800 953,602
41 UBS UK 40,338 122,000 2,185,959
42 Access NIG 519,153 51,500 0
43 ANZ AUS 201,706 62,500 1,840,862
44 Regions USA 173,179 17,200 3,423,964
45 Absa SA 195,222 40,000 1,717,178
46 OCBC MAL 581,944 18,500 0
47 NAB AUS 132,750 37,200 2,469,158
48 Nedbank SA 121,693 52,600 2,204,714
49 PNC USA 223,436 12,700 2,828,304
50 Federal IN 405,704 1,503 1,677,614
51 RAKBANK UAE 142,613 37,200 2,706,789
52 Standard SA 58,524 54,700 1,593,912
53 Equity KEN 405,122 35,400 101,705
54 Lloyds UK 73,522 54,500 409,349
55 Allied Irish Bank IE 59,051 33,500 2,696,223
56 Sterling NIG 417,672 17,100 198,670
57 Westpac AUS 164,637 34,100 2,056,385
58 Mashreq UAE 379,112 16,100 268,230
59 Bank of Montreal CAN 81,598 32,800 2,324,091
60 Fifth Third USA 114,185 29,900 2,012,934
61 Capitec SA 148,542 21,600 635,612
62 US Bank USA 202,633 22,100 411,837
63 Virgin Money UK 26,360 31,800 1,649,385
64 Ally USA 158,568 20,900 243,336
65 Silicon Valley USA 3,494 16,200 987,683
66 Capital One 360 USA 86,155 44,500 322,162
67 SkyeBank NIG 208,923 13,400 143,582
68 RBS UK 79,131 9,641 1,389,174
69 Bank of Ireland IE 25,364 14,100 1,563,902
70 ANZ NZ 82,685 13,300 1,119,298
71 BMO Harris USA 65,100 9,023 1,181,827
72 Bank of Queensland AUS 27,253 4,519 2,284,658
73 M&T USA 75,906 5,341 1,872,377
74 Simple USA 81,407 43,900 0
75 SunTrust USA 50,805 6,632 98,898
76 Tangerine CAN 48,586 25,600 876,770
77 BNZ NZ 31,676 13,300 1,494,459
78 Seylan LKA 209,485 794 58,588
79 Westpac (NZ) NZ 37,966 5,744 1,644,971
80 First Direct UK 31,596 5,229 1,043,159
81 Union NIG 167,156 20,700 250
82 NDB SRI 201,499 228 24,531
83 RBS Citizens USA 112,824 13,600 8,472
84 Santander (US) USA 41,564 2,313 1,064,333
85 BBVA Compass USA 91,861 8,748 176,258
86 NetSpend USA 46,959 27,100 43,764
87 ING Groep NL 21,038 22,800 683,637
88 Nat. Bank of Canada CAN 40,392 4,596 831,294
89 Bankwest AUS 60,212 14,800 219,925
90 Investec SA 17,844 13,000 624,609
91 Kiwibank NZ 33,491 7,429 640,575
92 Associated USA 13,471 4,881 817,213
93 UBank AUS 30,851 9,192 331,366
94 Wema NIG 72,160 13,400 4,241
95 TSB NZ 37,985 1,105 699,152
96 PC Financial CAN 60,881 9,636 0
97 Union USA 44,827 10,700 184,071
98 RaboDirect IE 10,261 15,300 392,881
99 FirstBank USA 34,557 3,683 485,807
100 Bank of the West USA 39,002 5,759 205,674


Note: All data pulled on June 29, 2015.

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This article was originally published on July 8, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Pedro Arce says:
    August 4, 2015 at 6:57 am

    Hi,

    I quite don’t follow your criteria and also see there are some wrong figures here.

    Take the example of Santander UK. Facebook likes -> 122.996. Truth is they already surpassed 200k months ago.

    Same company on Twitter: followers are pulled from the customer support account (@santanderukhelp: 5.075) whereas the general profile has around 23k followers. Same case for RBS (Royal Bank of Scotland), with 27k followers on their general profile, but only 9.6k for the customer care handle. Another example is First Direct (stated to have 5k followers because the source was the customer support handle, they double this number in their general handle).

    This is funny because for #1 (Wells Fargo) you are actually not taking into consideration their customer support acccount on Twitter (@Ask_WellsFargo: 32k followers) but the general account (@WellsFargo, with over 160k followers). Same happens with Bank of America, being on top on the list because of their 402,000 followers on Twitter in their general handle, when they only have 80k followers for their customer support handle, Capital One (116k vs 24k).

    I believe whichever the criteria is, it should remain consistent for your analysis to be reliable. Moreover when apparently US banks (BoA, WF, Capital1) are ranking higher than banks in UK (Santander, RBS, First Direct) because of these discrepancies in the criteria.

    Regards.

  2. Jeffry Pilcher Editor says:
    August 4, 2015 at 10:43 am

    We use the account for each social media platform that was provided to us by the financial institution. We’ve told all financial institutions that we only factor one account per platform in our database, and that we recommend/prefer they give us the one account with the most fans/followers/video views. Things change over time… some institutions abandon an account, create new accounts, or shift attention to another account. There are many reasons one account becomes more popular with consumers than other, older ones.

    When we add an institution to the database, we often check to verify if the bank or credit union has any other social media accounts that could possibly have more fans/followers/views. We do our best to capture the right account initially, but we don’t (we can’t!) perform a comprehensive environmental scan every quarter to ensure that we are still drawing from the most popular accounts that every institution in the database may be maintaining.

    In short, there is no deliberate bias, and certainly nothing remotely proximate to xenophobia.

    In the end, this system/tool isn’t a definitive ranking. It’s intended to be nothing more than a guide to help financial marketers find those institutions with traction in social channels, and then identify what those institutions might be doing well.

  3. Shelly Lewellen says:
    September 20, 2015 at 2:19 pm

    This is a great tool. It definitely shows what banks are doing it well.
    One thought, it would be nice if banks could compare themselves to others of their deposit size or region.

  4. Adewunmi says:
    October 8, 2015 at 5:27 am

    Dear Team,

    Thanks for the update report on the Top 100 Banks using Social Media.

    I don’t quite disagree with you as regards this report on the Q2, 2015, especially the report on Nigerian Banks. I will appreciate a detailed research is done before you publish. See what http://www.socialbakers.com as regards Nigerian Banks here; Facebook: http://www.socialbakers.com/statistics/facebook/pages/total/nigeria/brands/finance/, Twitter: http://www.socialbakers.com/statistics/twitter/profiles/nigeria/brands/finance/
    YouTube: http://www.socialbakers.com/statistics/youtube/channels/nigeria/brands/finance/

    I will appreciate if your criteria is well spelt out to avoid discrepancies in your report.

    Best wish,

    Adewunmi

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