10 Branches Designed To Wow The Digital Banking Consumer

Despite movement of traffic and transactions to digital channels, the banking industry continues to redesign branches with new technology and smaller footprints. Here is a collection of some of the most interesting global examples.

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Ascend FCU Tackles Three Remodels

As with many organization Ascend FCU wanted to modernize their branches to better serve the digital consumer. They turned to Adrenaline to help them convert a flagship office, a traditional branch as well as an Express branch.

Going beyond just a redesign, Adrenaline also introduced new branding elements and improved sales process. To welcome members, a virtual greeter armed with iPads and supported by staff created a tech-forward but inviting entry experience. Members can sign-in digitally, and staff can use the iPads to begin quality, solution-oriented conversations.

To convert idle waiting time to engaged learning time, Adrenaline designed a curved feature wall to be a unifying visual anchor and destination for digital brand storytelling. Multiple seating options from lounge to high-bar allows members to migrate where they feel most comfortable. And a kid’s corner provides relief for busy parents and promotes early adoption for young members.







Regions Introduces Video Tellers and Universal Bankers

Among the features of the Regions Bank Concept Branch models introduced at two university locations is a new Video Teller service. Video Tellers connect customers with a Regions representative via live video chat. In addition to processing most teller transactions, these representatives can help customers with account maintenance and general inquiries.

Video Teller representatives are available to customers during extended hours on weekdays (until 9 p.m. ET), Saturdays, Sundays and most holidays. Video Teller machines also provide customers 24/7 access to most ATM transactions such as cash withdrawals and balance inquiries.

Inside the main lobby, there is an open layout. The new layout does not include traditional teller lines. Instead, customers are welcomed directly by Regions’ Universal Bankers who can help them with all of their branch banking needs. Universal Bankers provide a variety of services ranging from cashing checks and accepting deposits to helping customers develop plans to reach their long-term financial goals.

The New Concept Branches will help Regions develop further branch designs by combining service and technology innovations with feedback from customers.





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Jim MarousJim Marous is co-publisher of The Financial Brand and publisher of the Digital Banking Report, a subscription-based publication that provides deep insights into the digitization of banking, with over 150 reports in the digital archive available to subscribers. You can follow Jim on Twitter and LinkedIn, or visit his professional website.

This article was originally published on June 15, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.


  1. Open and airy, curved glass, comfortable seating areas – all wonderful design concepts, but better fit for restaurants or bars. I want to be in a private, secure area when I discuss my finances, not sitting at an open table top. Did anyone actually survey customers before embarking on these design concepts?

  2. david Proffitt says:

    Most of these seem over the top to me and will need to be remolded in about 3 years. Seems like a blend would make more sense.

    Styles come and go very quickly. Large capital investment to be quickly outdated.

  3. Should see what ATB Financial is doing in Alberta.

    Look up http://www.wrk-spc.com. They have some new ATB work.

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