The Best of Credit Union Marketing: Cool, Classy & Creative

The Diamond Awards are like the Oscars of the credit union industry. The 2015 winners were announced at CUNA's annual conference for marketing and business development professionals in March. Here are a dozen of The Financial Brand's favorites.

This year’s CUNA Diamond Awards competition received 1,055 entries. Six credit unions won Best of Show Awards, 88 won Category’s Best Awards and 236 won Diamond Awards. Gesa Credit Union was awarded the Diamond Best of Show Award, the highest honor. You can view a complete gallery of winners at this microsite here.

Gesa Credit Union – Testimonial Campaign

Gesa won for their testimonial-based marketing campaign, My Gesa Story. In eight emotional videos, real-life members explain — in their own words — Gesa’s important role in reaching their goals of owning a house, going to school, starting a business and pursuing their dreams. The campaign ran in print, digital, radio and TV.

Zeal Credit Union – Rebranding & Name Change

City & County Credit Union – Black Friday Survival Kit

New Logos for Assorted Credit Unions

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FAA Credit Union – Credit Score Direct Mail

Arrowhead Credit Union – Holiday Loan Promo Email Campaign

Horizon Credit Union – Online Statements Campaign

Card Designs for Various Credit Union

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