The Best of Credit Union Marketing: Cool, Classy & Creative
The Diamond Awards are like the Oscars of the credit union industry. The 2015 winners were announced at CUNA's annual conference for marketing and business development professionals in March. Here are a dozen of The Financial Brand's favorites.
This year’s CUNA Diamond Awards competition received 1,055 entries. Six credit unions won Best of Show Awards, 88 won Category’s Best Awards and 236 won Diamond Awards. Gesa Credit Union was awarded the Diamond Best of Show Award, the highest honor. You can view a complete gallery of winners at this microsite here.
Gesa Credit Union – Testimonial Campaign
Gesa won for their testimonial-based marketing campaign, My Gesa Story. In eight emotional videos, real-life members explain — in their own words — Gesa’s important role in reaching their goals of owning a house, going to school, starting a business and pursuing their dreams. The campaign ran in print, digital, radio and TV.
Zeal Credit Union – Rebranding & Name Change
City & County Credit Union – Black Friday Survival Kit
New Logos for Assorted Credit Unions
FAA Credit Union – Credit Score Direct Mail
Arrowhead Credit Union – Holiday Loan Promo Email Campaign