Top 100 Banks on YouTube
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on YouTube ranked by their number of all-time video views for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.
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Related Power 100 Rankings for This Quarter:
- Top 100 Banks Using Social Media
- Top 100 Credit Unions Using Social Media
- Social Media Rankings for the Top 100 Banks
- Social Media Rankings for the Top 100 Credit Unions
- Top 100 Banks on Facebook
- Top 100 Credit Unions on Facebook
- Top 100 Banks On Twitter
- Top 100 Credit Unions On Twitter
- Top 100 Credit Unions on YouTube
Top 100 Banks on YouTube
# | Bank | Area | All-Time YouTube Views |
New Views in Q4 2014 |
Channel Subscribers |
New Subscribers in Q4 2014 |
---|---|---|---|---|---|---|
1 | Wells Fargo | USA | 33,185,891 | –4,529,258 | 16,353 | 1,978 |
2 | BofA | USA | 21,955,350 | 3,047,449 | 14,391 | 2,399 |
3 | Credit Suisse | CH | 12,013,830 | 252,919 | 5,945 | 692 |
4 | Citi | USA | 10,948,266 | 3,517,843 | 7,455 | 1,332 |
5 | USAA | USA | 10,863,479 | 222,705 | 8,063 | 423 |
6 | Capital One | USA | 10,536,842 | 9,585,325 | 4,908 | 786 |
7 | Kotak Mahindra | IN | 10,446,568 | 1,370,842 | 3,214 | 283 |
8 | Natwest | UK | 9,978,697 | 4,405,858 | 3,695 | 1,516 |
9 | RBC | CAN | 9,834,378 | 5,133,019 | 2,082 | 692 |
10 | Maybank | MAL | 7,548,579 | 1,218,896 | 3,102 | 400 |
11 | CIBC | CAN | 7,240,186 | 679,213 | 2,168 | 123 |
12 | Santander (UK) | UK | 7,144,475 | 2,218,889 | 5,342 | 2,442 |
13 | Standard Chartered | UK | 5,695,518 | 1,032,813 | 1,363 | 285 |
14 | Emirates NBD | UAE | 5,564,143 | 2,079,206 | 3,357 | 717 |
15 | Scotiabank | CAN | 5,550,269 | 1,694,057 | 2,550 | 488 |
16 | HSBC | UK | 4,837,352 | 1,035,093 | 7,421 | 344 |
17 | Chase | USA | 4,466,540 | 674,974 | 3,636 | 321 |
18 | Barclays | UK | 4,309,538 | 1,462,644 | 2,934 | 673 |
19 | Goldman Sachs | USA | 4,143,007 | 809,252 | 10,715 | 1,558 |
20 | NAB | AUS | 2,987,762 | 357,121 | 2,358 | 365 |
21 | PNC | USA | 2,786,223 | –27,571 | 782 | 53 |
22 | ICICI Bank | IN | 2,604,092 | 883,849 | 2,403 | 348 |
23 | Axis | IN | 2,581,151 | 28,235 | 2,490 | 207 |
24 | IDBI | IN | 2,434,930 | 2,244,889 | 5,263 | 744 |
25 | RAKBANK | UAE | 2,239,051 | 278,581 | 1,257 | 85 |
26 | Bank of Queensland | AUS | 2,219,097 | 85,853 | 359 | 14 |
27 | Westpac | AUS | 2,057,083 | –51,300 | 0 | 0 |
28 | FNB | SA | 1,992,750 | 37,916 | 2,049 | 120 |
29 | Allied Irish Bank | IE | 1,965,637 | 232,346 | 1,629 | 221 |
30 | Commonwealth | AUS | 1,915,621 | 144,726 | 3,384 | 226 |
31 | Nedbank | SA | 1,813,266 | 418,482 | 861 | 144 |
32 | Regions | USA | 1,749,562 | 801,757 | 691 | 217 |
33 | UBS | UK | 1,584,180 | 426,170 | 1,645 | 245 |
34 | DBS | SG | 1,539,180 | 741,980 | 1,249 | 263 |
35 | Deutsche | DEU | 1,501,496 | 1,501,496 | 2,136 | 2,136 |
36 | RBS | UK | 1,469,213 | 370,912 | 780 | 117 |
37 | BNZ | NZ | 1,468,782 | –154,477 | 553 | 20 |
38 | ANZ | NZ | 1,166,152 | 21,896 | 550 | 34 |
39 | HDFC | IN | 1,081,636 | 51,003 | 2,288 | 359 |
40 | Lloyds | UK | 1,048,342 | 229,473 | 2,170 | 681 |
41 | First Direct | UK | 975,706 | 36,445 | 1,151 | 8 |
42 | Absa | SA | 962,310 | 171,315 | 1,162 | 102 |
43 | Stanbic | NIG | 958,415 | 422,697 | 1,536 | 421 |
44 | Virgin Money | UK | 912,000 | 11,771 | 960 | 25 |
45 | Silicon Valley Bank | USA | 893,480 | 58,726 | 4,611 | 454 |
46 | Associated Bank | USA | 821,083 | 402,562 | 478 | 265 |
47 | Westpac (NZ) | NZ | 788,035 | 85,564 | 563 | 47 |
48 | ASB | NZ | 771,845 | 140,160 | 919 | 283 |
49 | ANZ | AUS | 690,812 | –309,123 | 1,647 | 185 |
50 | ING Groep | NL | 668,664 | 8,512 | 0 | 0 |

# | Bank | Area | All-Time YouTube Views |
New Views in Q4 2014 |
Channel Subscribers |
New Subscribers in Q4 2014 |
---|---|---|---|---|---|---|
51 | US Bank | USA | 665,707 | 88,113 | 703 | 72 |
52 | OCBC | SG | 656,288 | 114,129 | 463 | 72 |
53 | Ally Bank | USA | 625,985 | –331,747 | 1,634 | 42 |
54 | Kiwibank | NZ | 568,652 | 11,275 | 251 | 23 |
55 | Bank of Montreal | CAN | 553,540 | 9,223 | 385 | 31 |
56 | TSB Bank | NZ | 540,987 | 67,008 | 159 | 11 |
57 | National Bank of Canada | CAN | 539,462 | 247,601 | 205 | 48 |
58 | Sainsbury | UK | 465,740 | 2,297 | 96 | –1 |
59 | Capitec | SA | 426,915 | 139,317 | 378 | 104 |
60 | United Bank for Africa | NIG | 393,776 | 46,129 | 908 | 32 |
61 | RaboDirect | IE | 388,203 | 69,242 | 184 | 22 |
62 | UBank | AUS | 321,608 | 67,877 | 720 | 75 |
63 | Investec | SA | 320,476 | –34,773 | 572 | 40 |
64 | FirstBank | USA | 312,804 | 12,437 | 170 | 13 |
65 | GT Bank | NIG | 310,258 | 3,422 | 814 | 21 |
66 | Tangerine | CAN | 305,734 | 10,207 | 644 | 49 |
67 | Mashreq | UAE | 255,485 | 255,485 | 148 | 148 |
68 | KCB | KEN | 215,022 | 34,264 | 188 | 80 |
69 | Fifth Third | USA | 212,178 | 4,025 | 0 | 0 |
70 | Washington Federal | USA | 208,447 | 994 | 22 | 3 |
71 | Bank of the West | USA | 204,188 | –37,108 | 388 | 28 |
72 | Bank of Ireland | IE | 193,128 | 38,903 | 377 | 49 |
73 | Capital One 360 | USA | 192,890 | –62,000 | 1,403 | 309 |
74 | Union | USA | 179,668 | 1,477 | 222 | 22 |
75 | BBVA Compass | USA | 162,599 | 3,689 | 153 | 11 |
76 | Bank of the Philippine Islands | PHP | 149,300 | 795 | 25 | 1 |
77 | Sterling | NIG | 143,168 | 7,250 | 141 | 20 |
78 | Zions Bank | USA | 143,034 | 12,944 | 285 | 36 |
79 | TD Bank | USA | 136,906 | 7,771 | 650 | 32 |
80 | SkyeBank | NIG | 110,150 | 19,691 | 236 | 27 |
81 | BMO Harris | USA | 97,508 | –48,107 | 681 | 41 |
82 | CIMB | MAL | 94,845 | 8,245 | 183 | 24 |
83 | SunTrust | USA | 90,021 | 6,678 | 402 | 17 |
84 | Susquehanna Bank | USA | 88,584 | 1,568 | 76 | 9 |
85 | 1st Mariner Bank | USA | 85,820 | 12,854 | 28 | 3 |
86 | Equity | KEN | 85,571 | 7,417 | 252 | 32 |
87 | Worthington | USA | 83,797 | 50 | 8 | 1 |
88 | FirstBank | NIG | 72,846 | 4,595 | 651 | 111 |
89 | State Bank of India | IN | 69,822 | –49,618 | 4,391 | 1,298 |
90 | Bendigo | AUS | 69,561 | 22,105 | 493 | 27 |
91 | Bankwest | AUS | 67,193 | 22,499 | 68 | 6 |
92 | Eastern Bank | USA | 64,780 | 31,635 | 61 | 9 |
93 | CIT Group | USA | 61,938 | 7,678 | 158 | 15 |
94 | Landmark Bank | USA | 59,151 | 9,918 | 77 | 5 |
95 | UMB | USA | 55,470 | 715 | 50 | 1 |
96 | African Bank | SA | 51,196 | 46,597 | 0 | –3 |
97 | Bank of Ann Arbor | USA | 51,188 | 3,520 | 60 | 7 |
98 | Cambridge Savings | USA | 46,120 | 97 | 13 | 0 |
99 | Nevada State Bank | USA | 41,618 | 2,962 | 72 | 8 |
100 | Webster | USA | 41,539 | 2,070 | 80 | 7 |
Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.