Top 100 Banks on YouTube

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on YouTube ranked by their number of all-time video views for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Top 100 Banks on YouTube

#	Bank	Area	All-Time YouTube Views	New Views in Q4 2014	Channel Subscribers	New Subscribers in Q4 2014
1	Wells Fargo	USA	33,185,891	–4,529,258	16,353	1,978
2	BofA	USA	21,955,350	3,047,449	14,391	2,399
3	Credit Suisse	CH	12,013,830	252,919	5,945	692
4	Citi	USA	10,948,266	3,517,843	7,455	1,332
5	USAA	USA	10,863,479	222,705	8,063	423
6	Capital One	USA	10,536,842	9,585,325	4,908	786
7	Kotak Mahindra	IN	10,446,568	1,370,842	3,214	283
8	Natwest	UK	9,978,697	4,405,858	3,695	1,516
9	RBC	CAN	9,834,378	5,133,019	2,082	692
10	Maybank	MAL	7,548,579	1,218,896	3,102	400
11	CIBC	CAN	7,240,186	679,213	2,168	123
12	Santander (UK)	UK	7,144,475	2,218,889	5,342	2,442
13	Standard Chartered	UK	5,695,518	1,032,813	1,363	285
14	Emirates NBD	UAE	5,564,143	2,079,206	3,357	717
15	Scotiabank	CAN	5,550,269	1,694,057	2,550	488
16	HSBC	UK	4,837,352	1,035,093	7,421	344
17	Chase	USA	4,466,540	674,974	3,636	321
18	Barclays	UK	4,309,538	1,462,644	2,934	673
19	Goldman Sachs	USA	4,143,007	809,252	10,715	1,558
20	NAB	AUS	2,987,762	357,121	2,358	365
21	PNC	USA	2,786,223	–27,571	782	53
22	ICICI Bank	IN	2,604,092	883,849	2,403	348
23	Axis	IN	2,581,151	28,235	2,490	207
24	IDBI	IN	2,434,930	2,244,889	5,263	744
25	RAKBANK	UAE	2,239,051	278,581	1,257	85
26	Bank of Queensland	AUS	2,219,097	85,853	359	14
27	Westpac	AUS	2,057,083	–51,300	0	0
28	FNB	SA	1,992,750	37,916	2,049	120
29	Allied Irish Bank	IE	1,965,637	232,346	1,629	221
30	Commonwealth	AUS	1,915,621	144,726	3,384	226
31	Nedbank	SA	1,813,266	418,482	861	144
32	Regions	USA	1,749,562	801,757	691	217
33	UBS	UK	1,584,180	426,170	1,645	245
34	DBS	SG	1,539,180	741,980	1,249	263
35	Deutsche	DEU	1,501,496	1,501,496	2,136	2,136
36	RBS	UK	1,469,213	370,912	780	117
37	BNZ	NZ	1,468,782	–154,477	553	20
38	ANZ	NZ	1,166,152	21,896	550	34
39	HDFC	IN	1,081,636	51,003	2,288	359
40	Lloyds	UK	1,048,342	229,473	2,170	681
41	First Direct	UK	975,706	36,445	1,151	8
42	Absa	SA	962,310	171,315	1,162	102
43	Stanbic	NIG	958,415	422,697	1,536	421
44	Virgin Money	UK	912,000	11,771	960	25
45	Silicon Valley Bank	USA	893,480	58,726	4,611	454
46	Associated Bank	USA	821,083	402,562	478	265
47	Westpac (NZ)	NZ	788,035	85,564	563	47
48	ASB	NZ	771,845	140,160	919	283
49	ANZ	AUS	690,812	–309,123	1,647	185
50	ING Groep	NL	668,664	8,512	0	0

#	Bank	Area	All-Time YouTube Views	New Views in Q4 2014	Channel Subscribers	New Subscribers in Q4 2014
51	US Bank	USA	665,707	88,113	703	72
52	OCBC	SG	656,288	114,129	463	72
53	Ally Bank	USA	625,985	–331,747	1,634	42
54	Kiwibank	NZ	568,652	11,275	251	23
55	Bank of Montreal	CAN	553,540	9,223	385	31
56	TSB Bank	NZ	540,987	67,008	159	11
57	National Bank of Canada	CAN	539,462	247,601	205	48
58	Sainsbury	UK	465,740	2,297	96	–1
59	Capitec	SA	426,915	139,317	378	104
60	United Bank for Africa	NIG	393,776	46,129	908	32
61	RaboDirect	IE	388,203	69,242	184	22
62	UBank	AUS	321,608	67,877	720	75
63	Investec	SA	320,476	–34,773	572	40
64	FirstBank	USA	312,804	12,437	170	13
65	GT Bank	NIG	310,258	3,422	814	21
66	Tangerine	CAN	305,734	10,207	644	49
67	Mashreq	UAE	255,485	255,485	148	148
68	KCB	KEN	215,022	34,264	188	80
69	Fifth Third	USA	212,178	4,025	0	0
70	Washington Federal	USA	208,447	994	22	3
71	Bank of the West	USA	204,188	–37,108	388	28
72	Bank of Ireland	IE	193,128	38,903	377	49
73	Capital One 360	USA	192,890	–62,000	1,403	309
74	Union	USA	179,668	1,477	222	22
75	BBVA Compass	USA	162,599	3,689	153	11
76	Bank of the Philippine Islands	PHP	149,300	795	25	1
77	Sterling	NIG	143,168	7,250	141	20
78	Zions Bank	USA	143,034	12,944	285	36
79	TD Bank	USA	136,906	7,771	650	32
80	SkyeBank	NIG	110,150	19,691	236	27
81	BMO Harris	USA	97,508	–48,107	681	41
82	CIMB	MAL	94,845	8,245	183	24
83	SunTrust	USA	90,021	6,678	402	17
84	Susquehanna Bank	USA	88,584	1,568	76	9
85	1st Mariner Bank	USA	85,820	12,854	28	3
86	Equity	KEN	85,571	7,417	252	32
87	Worthington	USA	83,797	50	8	1
88	FirstBank	NIG	72,846	4,595	651	111
89	State Bank of India	IN	69,822	–49,618	4,391	1,298
90	Bendigo	AUS	69,561	22,105	493	27
91	Bankwest	AUS	67,193	22,499	68	6
92	Eastern Bank	USA	64,780	31,635	61	9
93	CIT Group	USA	61,938	7,678	158	15
94	Landmark Bank	USA	59,151	9,918	77	5
95	UMB	USA	55,470	715	50	1
96	African Bank	SA	51,196	46,597	0	–3
97	Bank of Ann Arbor	USA	51,188	3,520	60	7
98	Cambridge Savings	USA	46,120	97	13	0
99	Nevada State Bank	USA	41,618	2,962	72	8
100	Webster	USA	41,539	2,070	80	7

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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