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Top 100 Banks on YouTube

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks on YouTube ranked by their number of all-time video views for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Top 100 Banks on YouTube

# Bank Area All-Time
YouTube Views		 New Views
in Q4 2014		 Channel
Subscribers		 New Subscribers
in Q4 2014
1 Wells Fargo USA 33,185,891 –4,529,258 16,353 1,978
2 BofA USA 21,955,350 3,047,449 14,391 2,399
3 Credit Suisse CH 12,013,830 252,919 5,945 692
4 Citi USA 10,948,266 3,517,843 7,455 1,332
5 USAA USA 10,863,479 222,705 8,063 423
6 Capital One USA 10,536,842 9,585,325 4,908 786
7 Kotak Mahindra IN 10,446,568 1,370,842 3,214 283
8 Natwest UK 9,978,697 4,405,858 3,695 1,516
9 RBC CAN 9,834,378 5,133,019 2,082 692
10 Maybank MAL 7,548,579 1,218,896 3,102 400
11 CIBC CAN 7,240,186 679,213 2,168 123
12 Santander (UK) UK 7,144,475 2,218,889 5,342 2,442
13 Standard Chartered UK 5,695,518 1,032,813 1,363 285
14 Emirates NBD UAE 5,564,143 2,079,206 3,357 717
15 Scotiabank CAN 5,550,269 1,694,057 2,550 488
16 HSBC UK 4,837,352 1,035,093 7,421 344
17 Chase USA 4,466,540 674,974 3,636 321
18 Barclays UK 4,309,538 1,462,644 2,934 673
19 Goldman Sachs USA 4,143,007 809,252 10,715 1,558
20 NAB AUS 2,987,762 357,121 2,358 365
21 PNC USA 2,786,223 –27,571 782 53
22 ICICI Bank IN 2,604,092 883,849 2,403 348
23 Axis IN 2,581,151 28,235 2,490 207
24 IDBI IN 2,434,930 2,244,889 5,263 744
25 RAKBANK UAE 2,239,051 278,581 1,257 85
26 Bank of Queensland AUS 2,219,097 85,853 359 14
27 Westpac AUS 2,057,083 –51,300 0 0
28 FNB SA 1,992,750 37,916 2,049 120
29 Allied Irish Bank IE 1,965,637 232,346 1,629 221
30 Commonwealth AUS 1,915,621 144,726 3,384 226
31 Nedbank SA 1,813,266 418,482 861 144
32 Regions USA 1,749,562 801,757 691 217
33 UBS UK 1,584,180 426,170 1,645 245
34 DBS SG 1,539,180 741,980 1,249 263
35 Deutsche DEU 1,501,496 1,501,496 2,136 2,136
36 RBS UK 1,469,213 370,912 780 117
37 BNZ NZ 1,468,782 –154,477 553 20
38 ANZ NZ 1,166,152 21,896 550 34
39 HDFC IN 1,081,636 51,003 2,288 359
40 Lloyds UK 1,048,342 229,473 2,170 681
41 First Direct UK 975,706 36,445 1,151 8
42 Absa SA 962,310 171,315 1,162 102
43 Stanbic NIG 958,415 422,697 1,536 421
44 Virgin Money UK 912,000 11,771 960 25
45 Silicon Valley Bank USA 893,480 58,726 4,611 454
46 Associated Bank USA 821,083 402,562 478 265
47 Westpac (NZ) NZ 788,035 85,564 563 47
48 ASB NZ 771,845 140,160 919 283
49 ANZ AUS 690,812 –309,123 1,647 185
50 ING Groep NL 668,664 8,512 0 0
# Bank Area All-Time
YouTube Views		 New Views
in Q4 2014		 Channel
Subscribers		 New Subscribers
in Q4 2014
51 US Bank USA 665,707 88,113 703 72
52 OCBC SG 656,288 114,129 463 72
53 Ally Bank USA 625,985 –331,747 1,634 42
54 Kiwibank NZ 568,652 11,275 251 23
55 Bank of Montreal CAN 553,540 9,223 385 31
56 TSB Bank NZ 540,987 67,008 159 11
57 National Bank of Canada CAN 539,462 247,601 205 48
58 Sainsbury UK 465,740 2,297 96 –1
59 Capitec SA 426,915 139,317 378 104
60 United Bank for Africa NIG 393,776 46,129 908 32
61 RaboDirect IE 388,203 69,242 184 22
62 UBank AUS 321,608 67,877 720 75
63 Investec SA 320,476 –34,773 572 40
64 FirstBank USA 312,804 12,437 170 13
65 GT Bank NIG 310,258 3,422 814 21
66 Tangerine CAN 305,734 10,207 644 49
67 Mashreq UAE 255,485 255,485 148 148
68 KCB KEN 215,022 34,264 188 80
69 Fifth Third USA 212,178 4,025 0 0
70 Washington Federal USA 208,447 994 22 3
71 Bank of the West USA 204,188 –37,108 388 28
72 Bank of Ireland IE 193,128 38,903 377 49
73 Capital One 360 USA 192,890 –62,000 1,403 309
74 Union USA 179,668 1,477 222 22
75 BBVA Compass USA 162,599 3,689 153 11
76 Bank of the Philippine Islands PHP 149,300 795 25 1
77 Sterling NIG 143,168 7,250 141 20
78 Zions Bank USA 143,034 12,944 285 36
79 TD Bank USA 136,906 7,771 650 32
80 SkyeBank NIG 110,150 19,691 236 27
81 BMO Harris USA 97,508 –48,107 681 41
82 CIMB MAL 94,845 8,245 183 24
83 SunTrust USA 90,021 6,678 402 17
84 Susquehanna Bank USA 88,584 1,568 76 9
85 1st Mariner Bank USA 85,820 12,854 28 3
86 Equity KEN 85,571 7,417 252 32
87 Worthington USA 83,797 50 8 1
88 FirstBank NIG 72,846 4,595 651 111
89 State Bank of India IN 69,822 –49,618 4,391 1,298
90 Bendigo AUS 69,561 22,105 493 27
91 Bankwest AUS 67,193 22,499 68 6
92 Eastern Bank USA 64,780 31,635 61 9
93 CIT Group USA 61,938 7,678 158 15
94 Landmark Bank USA 59,151 9,918 77 5
95 UMB USA 55,470 715 50 1
96 African Bank SA 51,196 46,597 0 –3
97 Bank of Ann Arbor USA 51,188 3,520 60 7
98 Cambridge Savings USA 46,120 97 13 0
99 Nevada State Bank USA 41,618 2,962 72 8
100 Webster USA 41,539 2,070 80 7

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on January 13, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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