Top 100 Banks on Facebook

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Facebook ranked by their number of all-time ‘Likes’ for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Top 100 Banks on Facebook

#	Bank	Area	All-Time Facebook Likes	New Likes in Q4 2014	Talking About	Engagement Rate
1	ICICI Bank	IN	3,355,027	255,027	101,949	3.04%
2	Capital One	USA	3,317,110	117,110	103,694	3.13%
3	Axis	IN	2,964,354	164,354	74,887	2.53%
4	Chase	USA	2,704,995	4,995	1,540	0.06%
5	HDFC	IN	2,298,723	–1,277	5,335	0.23%
6	GT Bank	NIG	2,286,924	–13,076	4,386	0.19%
7	BofA	USA	2,127,265	127,265	20,559	0.97%
8	CIMB	MAL	1,325,029	25,029	32,365	2.44%
9	Maybank	MAL	1,215,555	15,555	22,916	1.89%
10	Citi	USA	1,069,487	–30,513	7,758	0.73%
11	United Bank for Africa	NIG	835,104	11,304	1,491	0.18%
12	IDBI	IN	831,661	3,861	23,266	2.80%
13	Wells Fargo	USA	766,604	32,804	91,275	11.91%
14	USAA	USA	756,677	43,277	9,394	1.24%
15	FNB	SA	678,884	16,884	3,516	0.52%
16	Scotiabank	CAN	648,548	51,348	730	0.11%
17	Bank of the Philippine Islands	PHP	625,831	65,231	21,413	3.42%
18	Commonwealth	AUS	615,984	17,784	8,635	1.40%
19	OCBC	SG	567,796	20,596	7,056	1.24%
20	OCBC	MAL	567,796	20,696	7,056	1.24%
21	Barclays	UK	553,945	15,945	5,082	0.92%
22	TD Bank	USA	549,425	20,325	35,705	6.50%
23	State Bank of India	IN	484,358	111,158	6,758	1.40%
24	FirstBank	NIG	436,637	34,137	3,734	0.86%
25	Sterling	NIG	423,790	82,590	778	0.18%
26	Access Bank	NIG	416,176	229,976	19,904	4.78%
27	Equity	KEN	370,158	42,258	9,538	2.58%
28	ING Vysya	IN	345,438	101,538	26,573	7.69%
29	DBS	SG	344,442	103,842	29,885	8.68%
30	Natwest	UK	289,049	62,349	13,957	4.83%
31	CIBC	CAN	287,371	9,571	2,785	0.97%
32	Emirates NBD	UAE	284,377	55,877	9,337	3.28%
33	RBC	CAN	271,547	19,147	5,661	2.08%
34	Mashreq	UAE	248,058	77,158	16,876	6.80%
35	Standard Chartered	UK	241,685	10,085	596	0.25%
36	Kotak Mahindra	IN	236,199	10,499	11,382	4.82%
37	US Bank	USA	195,506	19,806	1,977	1.01%
38	SkyeBank	NIG	191,834	2,734	475	0.25%
39	PNC	USA	185,567	11,467	1,996	1.08%
40	Absa	SA	182,299	7,699	2,685	1.47%
41	KCB	KEN	180,685	55,685	6,094	3.37%
42	Stanbic	NIG	180,414	14,214	1,938	1.07%
43	HSBC	UK	165,854	1,654	121	0.07%
44	ANZ	AUS	160,295	14,895	3,558	2.22%
45	Ally Bank	USA	155,965	4,465	3,499	2.24%
46	Regions	USA	152,030	50,030	5,707	3.75%
47	Westpac	AUS	149,566	8,766	2,756	1.84%
48	Fifth Third	USA	139,585	2,085	811	0.58%
49	Seylan	LKA	135,040	135,040	1,708	1.26%
50	NAB	AUS	131,290	1,890	251	0.19%

#	Bank	Area	All-Time Facebook Likes	New Likes in Q4 2014	Talking About	Engagement Rate
51	RAKBANK	UAE	131,214	2,214	2,022	1.54%
52	Santander (UK)	UK	130,578	78	321	0.25%
53	ASB	NZ	129,875	1,875	466	0.36%
54	Capitec	SA	128,270	5,570	980	0.76%
55	Nedbank	SA	103,898	6,098	969	0.93%
56	BBVA Compass	USA	91,051	1,051	215	0.24%
57	RBS Citizens	USA	88,427	23,927	22,648	25.61%
58	Capital One 360	USA	84,868	7,968	2,221	2.62%
59	M&T Bank	USA	75,435	135	780	1.03%
60	RBS	UK	74,380	13,980	2,698	3.63%
61	Simple	USA	73,556	756	85	0.12%
62	Credit Suisse	CH	73,345	2,145	320	0.44%
63	ANZ	NZ	70,640	4,440	1,411	2.00%
64	Bank of Montreal	CAN	69,822	4,122	783	1.12%
65	Lloyds	UK	64,700	6,000	4,503	6.96%
66	Huntington	USA	63,666	666	564	0.89%
67	Wema	NIG	59,514	1,014	696	1.17%
68	AFB	GHA	59,460	960	365	0.61%
69	PC Financial	CAN	57,495	2,995	2,253	3.92%
70	BMO Harris	USA	57,342	3,542	4,744	8.27%
71	Allied Irish Bank	IE	55,513	3,913	158	0.28%
72	GoBank	USA	53,606	106	40	0.07%
73	Bankwest	AUS	52,648	5,548	613	1.16%
74	Deutsche	DEU	47,623	47,623	1,524	3.20%
75	SunTrust	USA	46,439	5,139	3,650	7.86%
76	Standard Bank	SA	45,429	1,729	148	0.33%
77	Union	USA	45,055	955	283	0.63%
78	Frost	USA	44,193	5,393	2,701	6.11%
79	NetSpend	USA	43,446	1,946	1,213	2.79%
80	Tangerine	CAN	41,408	1,608	145	0.35%
81	BB&T	USA	40,986	–1,014	333	0.81%
82	Umpqua	USA	40,624	424	135	0.33%
83	Co-Operative Bank	UK	39,789	1,289	1,093	2.75%
84	Bank of the West	USA	38,366	466	109	0.28%
85	Santander (US)	USA	37,983	2,883	2,403	6.33%
86	National Bank of Canada	CAN	36,490	5,490	40	0.11%
87	TSB Bank	NZ	33,852	6,252	266	0.79%
88	FirstBank	USA	33,482	1,482	476	1.42%
89	Bank of Melbourne	AUS	33,481	581	236	0.70%
90	Westpac (NZ)	NZ	32,244	1,844	3,288	10.20%
91	UBS	UK	31,905	2,605	559	1.75%
92	First Direct	UK	31,459	359	892	2.84%
93	UBank	AUS	31,411	211	57	0.18%
94	Goldman Sachs	USA	30,695	195	67	0.22%
95	First Financial (IN)	USA	30,077	–23	208	0.69%
96	BNZ	NZ	29,341	841	260	0.89%
97	Kiwibank	NZ	28,651	3,451	1,673	5.84%
98	Iberia	USA	25,761	161	470	1.82%
99	First Security (AR)	USA	25,177	2,977	227	0.90%
100	Truliant	USA	25,030	25,030	25	0.10%

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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