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Top 100 Banks on Facebook

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 banks on Facebook ranked by their number of all-time ‘Likes’ for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Top 100 Banks on Facebook

# Bank Area All-Time
Facebook Likes		 New Likes
in Q4 2014		 Talking
About		 Engagement
Rate
1 ICICI Bank IN 3,355,027 255,027 101,949 3.04%
2 Capital One USA 3,317,110 117,110 103,694 3.13%
3 Axis IN 2,964,354 164,354 74,887 2.53%
4 Chase USA 2,704,995 4,995 1,540 0.06%
5 HDFC IN 2,298,723 –1,277 5,335 0.23%
6 GT Bank NIG 2,286,924 –13,076 4,386 0.19%
7 BofA USA 2,127,265 127,265 20,559 0.97%
8 CIMB MAL 1,325,029 25,029 32,365 2.44%
9 Maybank MAL 1,215,555 15,555 22,916 1.89%
10 Citi USA 1,069,487 –30,513 7,758 0.73%
11 United Bank for Africa NIG 835,104 11,304 1,491 0.18%
12 IDBI IN 831,661 3,861 23,266 2.80%
13 Wells Fargo USA 766,604 32,804 91,275 11.91%
14 USAA USA 756,677 43,277 9,394 1.24%
15 FNB SA 678,884 16,884 3,516 0.52%
16 Scotiabank CAN 648,548 51,348 730 0.11%
17 Bank of the Philippine Islands PHP 625,831 65,231 21,413 3.42%
18 Commonwealth AUS 615,984 17,784 8,635 1.40%
19 OCBC SG 567,796 20,596 7,056 1.24%
20 OCBC MAL 567,796 20,696 7,056 1.24%
21 Barclays UK 553,945 15,945 5,082 0.92%
22 TD Bank USA 549,425 20,325 35,705 6.50%
23 State Bank of India IN 484,358 111,158 6,758 1.40%
24 FirstBank NIG 436,637 34,137 3,734 0.86%
25 Sterling NIG 423,790 82,590 778 0.18%
26 Access Bank NIG 416,176 229,976 19,904 4.78%
27 Equity KEN 370,158 42,258 9,538 2.58%
28 ING Vysya IN 345,438 101,538 26,573 7.69%
29 DBS SG 344,442 103,842 29,885 8.68%
30 Natwest UK 289,049 62,349 13,957 4.83%
31 CIBC CAN 287,371 9,571 2,785 0.97%
32 Emirates NBD UAE 284,377 55,877 9,337 3.28%
33 RBC CAN 271,547 19,147 5,661 2.08%
34 Mashreq UAE 248,058 77,158 16,876 6.80%
35 Standard Chartered UK 241,685 10,085 596 0.25%
36 Kotak Mahindra IN 236,199 10,499 11,382 4.82%
37 US Bank USA 195,506 19,806 1,977 1.01%
38 SkyeBank NIG 191,834 2,734 475 0.25%
39 PNC USA 185,567 11,467 1,996 1.08%
40 Absa SA 182,299 7,699 2,685 1.47%
41 KCB KEN 180,685 55,685 6,094 3.37%
42 Stanbic NIG 180,414 14,214 1,938 1.07%
43 HSBC UK 165,854 1,654 121 0.07%
44 ANZ AUS 160,295 14,895 3,558 2.22%
45 Ally Bank USA 155,965 4,465 3,499 2.24%
46 Regions USA 152,030 50,030 5,707 3.75%
47 Westpac AUS 149,566 8,766 2,756 1.84%
48 Fifth Third USA 139,585 2,085 811 0.58%
49 Seylan LKA 135,040 135,040 1,708 1.26%
50 NAB AUS 131,290 1,890 251 0.19%
# Bank Area All-Time
Facebook Likes		 New Likes
in Q4 2014		 Talking
About		 Engagement
Rate
51 RAKBANK UAE 131,214 2,214 2,022 1.54%
52 Santander (UK) UK 130,578 78 321 0.25%
53 ASB NZ 129,875 1,875 466 0.36%
54 Capitec SA 128,270 5,570 980 0.76%
55 Nedbank SA 103,898 6,098 969 0.93%
56 BBVA Compass USA 91,051 1,051 215 0.24%
57 RBS Citizens USA 88,427 23,927 22,648 25.61%
58 Capital One 360 USA 84,868 7,968 2,221 2.62%
59 M&T Bank USA 75,435 135 780 1.03%
60 RBS UK 74,380 13,980 2,698 3.63%
61 Simple USA 73,556 756 85 0.12%
62 Credit Suisse CH 73,345 2,145 320 0.44%
63 ANZ NZ 70,640 4,440 1,411 2.00%
64 Bank of Montreal CAN 69,822 4,122 783 1.12%
65 Lloyds UK 64,700 6,000 4,503 6.96%
66 Huntington USA 63,666 666 564 0.89%
67 Wema NIG 59,514 1,014 696 1.17%
68 AFB GHA 59,460 960 365 0.61%
69 PC Financial CAN 57,495 2,995 2,253 3.92%
70 BMO Harris USA 57,342 3,542 4,744 8.27%
71 Allied Irish Bank IE 55,513 3,913 158 0.28%
72 GoBank USA 53,606 106 40 0.07%
73 Bankwest AUS 52,648 5,548 613 1.16%
74 Deutsche DEU 47,623 47,623 1,524 3.20%
75 SunTrust USA 46,439 5,139 3,650 7.86%
76 Standard Bank SA 45,429 1,729 148 0.33%
77 Union USA 45,055 955 283 0.63%
78 Frost USA 44,193 5,393 2,701 6.11%
79 NetSpend USA 43,446 1,946 1,213 2.79%
80 Tangerine CAN 41,408 1,608 145 0.35%
81 BB&T USA 40,986 –1,014 333 0.81%
82 Umpqua USA 40,624 424 135 0.33%
83 Co-Operative Bank UK 39,789 1,289 1,093 2.75%
84 Bank of the West USA 38,366 466 109 0.28%
85 Santander (US) USA 37,983 2,883 2,403 6.33%
86 National Bank of Canada CAN 36,490 5,490 40 0.11%
87 TSB Bank NZ 33,852 6,252 266 0.79%
88 FirstBank USA 33,482 1,482 476 1.42%
89 Bank of Melbourne AUS 33,481 581 236 0.70%
90 Westpac (NZ) NZ 32,244 1,844 3,288 10.20%
91 UBS UK 31,905 2,605 559 1.75%
92 First Direct UK 31,459 359 892 2.84%
93 UBank AUS 31,411 211 57 0.18%
94 Goldman Sachs USA 30,695 195 67 0.22%
95 First Financial (IN) USA 30,077 –23 208 0.69%
96 BNZ NZ 29,341 841 260 0.89%
97 Kiwibank NZ 28,651 3,451 1,673 5.84%
98 Iberia USA 25,761 161 470 1.82%
99 First Security (AR) USA 25,177 2,977 227 0.90%
100 Truliant USA 25,030 25,030 25 0.10%

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on January 13, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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