Top 100 Banks on Facebook
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on Facebook ranked by their number of all-time ‘Likes’ for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.
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Related Power 100 Rankings for This Quarter:
- Top 100 Banks Using Social Media
- Top 100 Credit Unions Using Social Media
- Social Media Rankings for the Top 100 Banks
- Social Media Rankings for the Top 100 Credit Unions
- Top 100 Credit Unions on Facebook
- Top 100 Banks On Twitter
- Top 100 Credit Unions On Twitter
- Top 100 Banks on YouTube
- Top 100 Credit Unions on YouTube
Top 100 Banks on Facebook
# | Bank | Area | All-Time Facebook Likes |
New Likes in Q4 2014 |
Talking About |
Engagement Rate |
---|---|---|---|---|---|---|
1 | ICICI Bank | IN | 3,355,027 | 255,027 | 101,949 | 3.04% |
2 | Capital One | USA | 3,317,110 | 117,110 | 103,694 | 3.13% |
3 | Axis | IN | 2,964,354 | 164,354 | 74,887 | 2.53% |
4 | Chase | USA | 2,704,995 | 4,995 | 1,540 | 0.06% |
5 | HDFC | IN | 2,298,723 | –1,277 | 5,335 | 0.23% |
6 | GT Bank | NIG | 2,286,924 | –13,076 | 4,386 | 0.19% |
7 | BofA | USA | 2,127,265 | 127,265 | 20,559 | 0.97% |
8 | CIMB | MAL | 1,325,029 | 25,029 | 32,365 | 2.44% |
9 | Maybank | MAL | 1,215,555 | 15,555 | 22,916 | 1.89% |
10 | Citi | USA | 1,069,487 | –30,513 | 7,758 | 0.73% |
11 | United Bank for Africa | NIG | 835,104 | 11,304 | 1,491 | 0.18% |
12 | IDBI | IN | 831,661 | 3,861 | 23,266 | 2.80% |
13 | Wells Fargo | USA | 766,604 | 32,804 | 91,275 | 11.91% |
14 | USAA | USA | 756,677 | 43,277 | 9,394 | 1.24% |
15 | FNB | SA | 678,884 | 16,884 | 3,516 | 0.52% |
16 | Scotiabank | CAN | 648,548 | 51,348 | 730 | 0.11% |
17 | Bank of the Philippine Islands | PHP | 625,831 | 65,231 | 21,413 | 3.42% |
18 | Commonwealth | AUS | 615,984 | 17,784 | 8,635 | 1.40% |
19 | OCBC | SG | 567,796 | 20,596 | 7,056 | 1.24% |
20 | OCBC | MAL | 567,796 | 20,696 | 7,056 | 1.24% |
21 | Barclays | UK | 553,945 | 15,945 | 5,082 | 0.92% |
22 | TD Bank | USA | 549,425 | 20,325 | 35,705 | 6.50% |
23 | State Bank of India | IN | 484,358 | 111,158 | 6,758 | 1.40% |
24 | FirstBank | NIG | 436,637 | 34,137 | 3,734 | 0.86% |
25 | Sterling | NIG | 423,790 | 82,590 | 778 | 0.18% |
26 | Access Bank | NIG | 416,176 | 229,976 | 19,904 | 4.78% |
27 | Equity | KEN | 370,158 | 42,258 | 9,538 | 2.58% |
28 | ING Vysya | IN | 345,438 | 101,538 | 26,573 | 7.69% |
29 | DBS | SG | 344,442 | 103,842 | 29,885 | 8.68% |
30 | Natwest | UK | 289,049 | 62,349 | 13,957 | 4.83% |
31 | CIBC | CAN | 287,371 | 9,571 | 2,785 | 0.97% |
32 | Emirates NBD | UAE | 284,377 | 55,877 | 9,337 | 3.28% |
33 | RBC | CAN | 271,547 | 19,147 | 5,661 | 2.08% |
34 | Mashreq | UAE | 248,058 | 77,158 | 16,876 | 6.80% |
35 | Standard Chartered | UK | 241,685 | 10,085 | 596 | 0.25% |
36 | Kotak Mahindra | IN | 236,199 | 10,499 | 11,382 | 4.82% |
37 | US Bank | USA | 195,506 | 19,806 | 1,977 | 1.01% |
38 | SkyeBank | NIG | 191,834 | 2,734 | 475 | 0.25% |
39 | PNC | USA | 185,567 | 11,467 | 1,996 | 1.08% |
40 | Absa | SA | 182,299 | 7,699 | 2,685 | 1.47% |
41 | KCB | KEN | 180,685 | 55,685 | 6,094 | 3.37% |
42 | Stanbic | NIG | 180,414 | 14,214 | 1,938 | 1.07% |
43 | HSBC | UK | 165,854 | 1,654 | 121 | 0.07% |
44 | ANZ | AUS | 160,295 | 14,895 | 3,558 | 2.22% |
45 | Ally Bank | USA | 155,965 | 4,465 | 3,499 | 2.24% |
46 | Regions | USA | 152,030 | 50,030 | 5,707 | 3.75% |
47 | Westpac | AUS | 149,566 | 8,766 | 2,756 | 1.84% |
48 | Fifth Third | USA | 139,585 | 2,085 | 811 | 0.58% |
49 | Seylan | LKA | 135,040 | 135,040 | 1,708 | 1.26% |
50 | NAB | AUS | 131,290 | 1,890 | 251 | 0.19% |

# | Bank | Area | All-Time Facebook Likes |
New Likes in Q4 2014 |
Talking About |
Engagement Rate |
---|---|---|---|---|---|---|
51 | RAKBANK | UAE | 131,214 | 2,214 | 2,022 | 1.54% |
52 | Santander (UK) | UK | 130,578 | 78 | 321 | 0.25% |
53 | ASB | NZ | 129,875 | 1,875 | 466 | 0.36% |
54 | Capitec | SA | 128,270 | 5,570 | 980 | 0.76% |
55 | Nedbank | SA | 103,898 | 6,098 | 969 | 0.93% |
56 | BBVA Compass | USA | 91,051 | 1,051 | 215 | 0.24% |
57 | RBS Citizens | USA | 88,427 | 23,927 | 22,648 | 25.61% |
58 | Capital One 360 | USA | 84,868 | 7,968 | 2,221 | 2.62% |
59 | M&T Bank | USA | 75,435 | 135 | 780 | 1.03% |
60 | RBS | UK | 74,380 | 13,980 | 2,698 | 3.63% |
61 | Simple | USA | 73,556 | 756 | 85 | 0.12% |
62 | Credit Suisse | CH | 73,345 | 2,145 | 320 | 0.44% |
63 | ANZ | NZ | 70,640 | 4,440 | 1,411 | 2.00% |
64 | Bank of Montreal | CAN | 69,822 | 4,122 | 783 | 1.12% |
65 | Lloyds | UK | 64,700 | 6,000 | 4,503 | 6.96% |
66 | Huntington | USA | 63,666 | 666 | 564 | 0.89% |
67 | Wema | NIG | 59,514 | 1,014 | 696 | 1.17% |
68 | AFB | GHA | 59,460 | 960 | 365 | 0.61% |
69 | PC Financial | CAN | 57,495 | 2,995 | 2,253 | 3.92% |
70 | BMO Harris | USA | 57,342 | 3,542 | 4,744 | 8.27% |
71 | Allied Irish Bank | IE | 55,513 | 3,913 | 158 | 0.28% |
72 | GoBank | USA | 53,606 | 106 | 40 | 0.07% |
73 | Bankwest | AUS | 52,648 | 5,548 | 613 | 1.16% |
74 | Deutsche | DEU | 47,623 | 47,623 | 1,524 | 3.20% |
75 | SunTrust | USA | 46,439 | 5,139 | 3,650 | 7.86% |
76 | Standard Bank | SA | 45,429 | 1,729 | 148 | 0.33% |
77 | Union | USA | 45,055 | 955 | 283 | 0.63% |
78 | Frost | USA | 44,193 | 5,393 | 2,701 | 6.11% |
79 | NetSpend | USA | 43,446 | 1,946 | 1,213 | 2.79% |
80 | Tangerine | CAN | 41,408 | 1,608 | 145 | 0.35% |
81 | BB&T | USA | 40,986 | –1,014 | 333 | 0.81% |
82 | Umpqua | USA | 40,624 | 424 | 135 | 0.33% |
83 | Co-Operative Bank | UK | 39,789 | 1,289 | 1,093 | 2.75% |
84 | Bank of the West | USA | 38,366 | 466 | 109 | 0.28% |
85 | Santander (US) | USA | 37,983 | 2,883 | 2,403 | 6.33% |
86 | National Bank of Canada | CAN | 36,490 | 5,490 | 40 | 0.11% |
87 | TSB Bank | NZ | 33,852 | 6,252 | 266 | 0.79% |
88 | FirstBank | USA | 33,482 | 1,482 | 476 | 1.42% |
89 | Bank of Melbourne | AUS | 33,481 | 581 | 236 | 0.70% |
90 | Westpac (NZ) | NZ | 32,244 | 1,844 | 3,288 | 10.20% |
91 | UBS | UK | 31,905 | 2,605 | 559 | 1.75% |
92 | First Direct | UK | 31,459 | 359 | 892 | 2.84% |
93 | UBank | AUS | 31,411 | 211 | 57 | 0.18% |
94 | Goldman Sachs | USA | 30,695 | 195 | 67 | 0.22% |
95 | First Financial (IN) | USA | 30,077 | –23 | 208 | 0.69% |
96 | BNZ | NZ | 29,341 | 841 | 260 | 0.89% |
97 | Kiwibank | NZ | 28,651 | 3,451 | 1,673 | 5.84% |
98 | Iberia | USA | 25,761 | 161 | 470 | 1.82% |
99 | First Security (AR) | USA | 25,177 | 2,977 | 227 | 0.90% |
100 | Truliant | USA | 25,030 | 25,030 | 25 | 0.10% |
Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.