Social Media Rankings for the Top 100 Credit Unions

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 credit unions on social media showing their rankings for Facebook, Twitter and YouTube for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Rankings for the Top 100 Credit Unions Using Social Media

Credit Union	Area	Power 100 Overall Rank	Facebook Rank	Twitter Rank	YouTube Rank
Navy	USA	1	1	1	2
Nationwide Building Society	UK	2	23	2	1
America First (UT)	USA	3	2	11	62
Mountain America	USA	4	3	5	15
The Golden 1	USA	5	6	7	5
Servus	CAN	6	25	25	3
Coast Capital	CAN	7	27	22	42
Grow Financial	USA	8	24	30	4
Vancity	CAN	9	33	4	9
San Diego County	USA	10	7	9	14
Credit Union Australia	AUS	11	4	173	64
OnPoint	USA	12	8	12	59
Suncoast	USA	13	5	179	60
First Tech	USA	14	115	112	6
BECU	USA	15	15	15	33
Kinecta	USA	16	11	39	123
Elevations	USA	17	36	65	10
Spokane Teachers	USA	18	57	34	19
One Nevada	USA	19	60	24	18
Pennsylvania State Employees	USA	20	9	57	124
AmeriCU	USA	21	19	170	110
Oklahoma Employees	USA	22	185	27	197
Logix	USA	23	85	161	11
Bellco (CO)	USA	24	137	14	25
Educators (WI)	USA	25	22	89	57
VyStar	USA	26	14	142	87
Scott	USA	27	10	163	75
Coastal	USA	28	35	40	112
I-C	USA	29	184	228	7
Generations	USA	30	80	8	150
South Carolina	USA	31	147	33	24
A+	USA	32	98	80	12
Veridian	USA	33	21	99	36
Vantage (MO)	USA	34	176	82	20
Citizens Equity First	USA	35	13	204	227
SchoolsFirst	USA	36	12	151	220
Michigan State University	USA	37	56	10	194
Alliant	USA	38	41	17	89
Central Florida Educators	USA	39	38	38	125
Michigan First	USA	40	186	150	17
United Heritage	USA	41	100	190	191
Idaho Central	USA	42	28	56	34
Liberty Bay	USA	43	173	3	186
Virginia	USA	44	47	162	58
Randolph-Brooks	USA	45	58	28	85
Polish	CAN	46	230	201	8
GTE Financial	USA	47	18	156	114
Evolve	USA	48	148	16	49
Advantis	USA	49	48	23	113
CommunityAmerica	USA	50	49	104	71

Credit Union	Area	Power 100 Overall Rank	Facebook Rank	Twitter Rank	YouTube Rank
America’s Credit Union (ACU)	USA	51	114	63	23
Pentagon	USA	52	16	119	214
Firstmark	USA	53	40	62	35
Consumers (MI)	USA	54	103	115	39
Synergy	CAN	55	150	105	13
Affinity	USA	56	121	180	16
TDECU	USA	57	117	26	196
Mazuma	USA	58	155	20	78
Educational Employees (CA)	USA	59	51	102	29
Baxter	USA	60	54	193	38
Porcupine	CA	61	228	6	193
Meridian	CAN	62	88	81	27
Numerica	USA	63	37	64	183
Goldenwest	USA	64	45	139	50
Bethpage	USA	65	46	134	133
Delta Community	USA	66	32	75	72
Redwood	USA	67	31	55	165
Founders	USA	68	20	181	178
Travis	USA	69	30	131	155
Advia	USA	70	66	212	22
SunState	USA	71	17	214	192
Wings	USA	72	141	18	47
Desert Schools	USA	73	59	93	74
CitizensFirst	USA	74	91	185	26
Lake Michigan	USA	75	61	44	80
Greater Iowa	USA	76	67	219	230
Royal	USA	77	86	120	180
Oregon Community	USA	78	112	168	222
Seattle Metro	USA	79	191	29	30
WinSouth	USA	80	26	128	217
Michigan First	USA	81	166	52	32
Greater Building Society	AUS	82	197	155	28
Ent	USA	83	120	37	52
Teachers (IN)	USA	84	146	206	97
Island Savings	CAN	85	63	42	199
Robins	USA	86	29	159	142
My Community (TX)	USA	87	175	45	201
Deseret First	USA	88	39	200	54
Verity	USA	89	180	36	174
St. Jarlaths	IE	90	151	19	137
Community Financial (MI)	USA	91	93	154	82
Mission	USA	92	83	54	101
Innovations	USA	93	207	231	21
NuVision	USA	94	135	13	159
Libro	CAN	95	106	66	55
Mazuma	USA	96	156	21	195
Assemblies of God	USA	97	34	158	149
UW	USA	98	50	101	99
Interra	USA	99	126	176	100
Hudson Valley	USA	100	87	53	141

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.