Top 100 Banks Using Social Media

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Top 100 Banks Using Social Media

#	Bank	Area	All-Time Facebook Likes	All-Time Twitter Followers	All-Time YouTube Views	P100 Score
1	BofA	USA	2,127,265	381,000	21,955,350	3,998
2	Wells Fargo	USA	766,604	135,000	33,185,891	3,522
3	Capital One	USA	3,317,110	109,000	10,536,842	3,425
4	ICICI Bank	IN	3,355,027	18,700	2,604,092	2,912
5	Axis	IN	2,964,354	20,200	2,581,151	2,449
6	Citi	USA	1,069,487	393,000	10,948,266	2,377
7	Chase	USA	2,704,995	32,800	4,466,540	2,241
8	GT Bank	NIG	2,286,924	184,000	310,258	1,988
9	HDFC	IN	2,298,723	20,100	1,081,636	1,702
10	Maybank	MAL	1,215,555	92,700	7,548,579	1,598
11	USAA	USA	756,677	78,300	10,863,479	1,580
12	Natwest	UK	289,049	44,300	9,978,697	1,352
13	Credit Suisse	CH	73,345	97,100	12,013,830	1,167
14	Kotak Mahindra	IN	236,199	103,000	10,446,568	1,160
15	CIMB	MAL	1,325,029	62,500	94,845	1,066
16	Goldman Sachs	USA	30,695	260,000	4,143,007	1,035
17	RBC	CAN	271,547	51,000	9,834,378	1,014
18	FNB	SA	678,884	49,400	1,992,750	971
19	Scotiabank	CAN	648,548	56,300	5,550,269	970
20	Barclays	UK	553,945	53,100	4,309,538	939
21	CIBC	CAN	287,371	93,300	7,240,186	929
22	Access Bank	NIG	416,176	41,900	0	923
23	IDBI	IN	831,661	11,300	2,434,930	856
24	DBS	SG	344,442	8,751	1,539,180	847
25	Emirates NBD	UAE	284,377	41,900	5,564,143	811
26	Commonwealth	AUS	615,984	46,900	1,915,621	731
27	Santander (UK)	UK	130,578	3,570	7,144,475	700
28	HSBC	UK	165,854	11,800	4,837,352	678
29	ING Vysya	IN	345,438	22,700	24,121	669
30	United Bank for Africa	NIG	835,104	15,900	393,776	642
31	Standard Chartered	UK	241,685	28,300	5,695,518	630
32	Bank of the Philippine Islands	PHP	625,831	24,700	149,300	627
33	TD Bank	USA	549,425	30,100	136,906	564
34	State Bank of India	IN	484,358	22,800	69,822	544
35	FirstBank	NIG	436,637	70,300	72,846	486
36	Mashreq	UAE	248,058	15,300	255,485	481
37	Deutsche	DEU	47,623	107,000	1,501,496	468
38	OCBC	SG	567,796	8,244	656,288	468
39	OCBC	MAL	567,796	18,800	0	429
40	Stanbic	NIG	180,414	94,000	958,415	424
41	NAB	AUS	131,290	31,200	2,987,762	418
42	RBS Citizens	USA	88,427	11,500	4,574	405
43	KCB	KEN	180,685	53,900	215,022	391
44	Equity	KEN	370,158	24,400	85,571	382
45	Regions	USA	152,030	14,800	1,749,562	379
46	PNC	USA	185,567	12,100	2,786,223	360
47	Lloyds	UK	64,700	41,500	1,048,342	356
48	RAKBANK	UAE	131,214	36,900	2,239,051	347
49	Nedbank	SA	103,898	39,800	1,813,266	341
50	Sterling	NIG	423,790	12,300	143,168	337

#	Bank	Area	All-Time Facebook Likes	All-Time Twitter Followers	All-Time YouTube Views	P100 Score
51	UBS	UK	31,905	81,800	1,584,180	326
52	Absa	SA	182,299	32,300	962,310	321
53	Westpac	AUS	149,566	29,100	2,057,083	318
54	ANZ	AUS	160,295	45,200	690,812	304
55	Allied Irish Bank	IE	55,513	31,500	1,965,637	281
56	US Bank	USA	195,506	19,600	665,707	247
57	Ally Bank	USA	155,965	18,400	625,985	242
58	RBS	UK	74,380	7,026	1,469,213	224
59	Capital One 360	USA	84,868	44,200	192,890	207
60	ASB	NZ	129,875	13,900	771,845	200
61	Silicon Valley Bank	USA	3,250	13,700	893,480	192
62	Bank of Queensland	AUS	22,450	3,643	2,219,097	182
63	Seylan	LKA	135,040	567	34,070	181
64	Standard Bank	SA	45,429	47,000	0	170
65	ANZ	NZ	70,640	11,400	1,166,152	169
66	BNZ	NZ	29,341	12,400	1,468,782	168
67	Capitec	SA	128,270	16,900	426,915	167
68	Simple	USA	73,556	42,100	0	164
69	Fifth Third	USA	139,585	24,800	212,178	163
70	Virgin Money	UK	20,771	29,200	912,000	163
71	SkyeBank	NIG	191,834	7,202	110,150	162
72	Bank of Montreal	CAN	69,822	28,800	553,540	160
73	First Direct	UK	31,459	4,665	975,706	148
74	SunTrust	USA	46,439	6,208	90,021	133
75	Tangerine	CAN	41,408	23,500	305,734	123
76	Associated Bank	USA	12,327	4,788	821,083	113
77	Westpac (NZ)	NZ	32,244	4,832	788,035	112
78	BBVA Compass	USA	91,051	7,241	162,599	100
79	ING Groep	NL	20,289	17,900	668,664	95
80	NetSpend	USA	43,446	23,700	34,008	95
81	Kiwibank	NZ	28,651	6,503	568,652	90
82	BMO Harris	USA	57,342	3,814	97,508	83
83	UBank	AUS	31,411	8,681	321,608	81
84	Bank of Ireland	IE	13,498	11,100	193,128	76
85	National Bank of Canada	CAN	36,490	3,418	539,462	75
86	Bankwest	AUS	52,648	11,000	67,193	73
87	RaboDirect	IE	10,429	15,500	388,203	73
88	Union	USA	45,055	10,700	179,668	72
89	PC Financial	CAN	57,495	8,872	0	69
90	Investec	SA	17,532	10,300	320,476	67
91	TSB Bank	NZ	33,852	1,011	540,987	67
92	Wema	NIG	59,514	10,500	2,226	66
93	Huntington	USA	63,666	7,473	15,666	65
94	Bank of the West	USA	38,366	5,350	204,188	63
95	M&T Bank	USA	75,435	4,757	0	62
96	FirstBank	USA	33,482	2,970	312,804	56
97	Frost	USA	44,193	218	8,834	49
98	Umpqua	USA	40,624	5,489	29,200	47
99	AFB	GHA	59,460	1,632	0	44
100	Keystone	NIG	12,646	1,358	1,015	44

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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