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Top 100 Banks Using Social Media

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.

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Related Power 100 Rankings for This Quarter:

Top 100 Banks Using Social Media

# Bank Area All-Time
Facebook Likes		 All-Time
Twitter Followers		 All-Time
YouTube Views		 P100
Score
1 BofA USA 2,127,265 381,000 21,955,350 3,998
2 Wells Fargo USA 766,604 135,000 33,185,891 3,522
3 Capital One USA 3,317,110 109,000 10,536,842 3,425
4 ICICI Bank IN 3,355,027 18,700 2,604,092 2,912
5 Axis IN 2,964,354 20,200 2,581,151 2,449
6 Citi USA 1,069,487 393,000 10,948,266 2,377
7 Chase USA 2,704,995 32,800 4,466,540 2,241
8 GT Bank NIG 2,286,924 184,000 310,258 1,988
9 HDFC IN 2,298,723 20,100 1,081,636 1,702
10 Maybank MAL 1,215,555 92,700 7,548,579 1,598
11 USAA USA 756,677 78,300 10,863,479 1,580
12 Natwest UK 289,049 44,300 9,978,697 1,352
13 Credit Suisse CH 73,345 97,100 12,013,830 1,167
14 Kotak Mahindra IN 236,199 103,000 10,446,568 1,160
15 CIMB MAL 1,325,029 62,500 94,845 1,066
16 Goldman Sachs USA 30,695 260,000 4,143,007 1,035
17 RBC CAN 271,547 51,000 9,834,378 1,014
18 FNB SA 678,884 49,400 1,992,750 971
19 Scotiabank CAN 648,548 56,300 5,550,269 970
20 Barclays UK 553,945 53,100 4,309,538 939
21 CIBC CAN 287,371 93,300 7,240,186 929
22 Access Bank NIG 416,176 41,900 0 923
23 IDBI IN 831,661 11,300 2,434,930 856
24 DBS SG 344,442 8,751 1,539,180 847
25 Emirates NBD UAE 284,377 41,900 5,564,143 811
26 Commonwealth AUS 615,984 46,900 1,915,621 731
27 Santander (UK) UK 130,578 3,570 7,144,475 700
28 HSBC UK 165,854 11,800 4,837,352 678
29 ING Vysya IN 345,438 22,700 24,121 669
30 United Bank for Africa NIG 835,104 15,900 393,776 642
31 Standard Chartered UK 241,685 28,300 5,695,518 630
32 Bank of the Philippine Islands PHP 625,831 24,700 149,300 627
33 TD Bank USA 549,425 30,100 136,906 564
34 State Bank of India IN 484,358 22,800 69,822 544
35 FirstBank NIG 436,637 70,300 72,846 486
36 Mashreq UAE 248,058 15,300 255,485 481
37 Deutsche DEU 47,623 107,000 1,501,496 468
38 OCBC SG 567,796 8,244 656,288 468
39 OCBC MAL 567,796 18,800 0 429
40 Stanbic NIG 180,414 94,000 958,415 424
41 NAB AUS 131,290 31,200 2,987,762 418
42 RBS Citizens USA 88,427 11,500 4,574 405
43 KCB KEN 180,685 53,900 215,022 391
44 Equity KEN 370,158 24,400 85,571 382
45 Regions USA 152,030 14,800 1,749,562 379
46 PNC USA 185,567 12,100 2,786,223 360
47 Lloyds UK 64,700 41,500 1,048,342 356
48 RAKBANK UAE 131,214 36,900 2,239,051 347
49 Nedbank SA 103,898 39,800 1,813,266 341
50 Sterling NIG 423,790 12,300 143,168 337
# Bank Area All-Time
Facebook Likes		 All-Time
Twitter Followers		 All-Time
YouTube Views		 P100
Score
51 UBS UK 31,905 81,800 1,584,180 326
52 Absa SA 182,299 32,300 962,310 321
53 Westpac AUS 149,566 29,100 2,057,083 318
54 ANZ AUS 160,295 45,200 690,812 304
55 Allied Irish Bank IE 55,513 31,500 1,965,637 281
56 US Bank USA 195,506 19,600 665,707 247
57 Ally Bank USA 155,965 18,400 625,985 242
58 RBS UK 74,380 7,026 1,469,213 224
59 Capital One 360 USA 84,868 44,200 192,890 207
60 ASB NZ 129,875 13,900 771,845 200
61 Silicon Valley Bank USA 3,250 13,700 893,480 192
62 Bank of Queensland AUS 22,450 3,643 2,219,097 182
63 Seylan LKA 135,040 567 34,070 181
64 Standard Bank SA 45,429 47,000 0 170
65 ANZ NZ 70,640 11,400 1,166,152 169
66 BNZ NZ 29,341 12,400 1,468,782 168
67 Capitec SA 128,270 16,900 426,915 167
68 Simple USA 73,556 42,100 0 164
69 Fifth Third USA 139,585 24,800 212,178 163
70 Virgin Money UK 20,771 29,200 912,000 163
71 SkyeBank NIG 191,834 7,202 110,150 162
72 Bank of Montreal CAN 69,822 28,800 553,540 160
73 First Direct UK 31,459 4,665 975,706 148
74 SunTrust USA 46,439 6,208 90,021 133
75 Tangerine CAN 41,408 23,500 305,734 123
76 Associated Bank USA 12,327 4,788 821,083 113
77 Westpac (NZ) NZ 32,244 4,832 788,035 112
78 BBVA Compass USA 91,051 7,241 162,599 100
79 ING Groep NL 20,289 17,900 668,664 95
80 NetSpend USA 43,446 23,700 34,008 95
81 Kiwibank NZ 28,651 6,503 568,652 90
82 BMO Harris USA 57,342 3,814 97,508 83
83 UBank AUS 31,411 8,681 321,608 81
84 Bank of Ireland IE 13,498 11,100 193,128 76
85 National Bank of Canada CAN 36,490 3,418 539,462 75
86 Bankwest AUS 52,648 11,000 67,193 73
87 RaboDirect IE 10,429 15,500 388,203 73
88 Union USA 45,055 10,700 179,668 72
89 PC Financial CAN 57,495 8,872 0 69
90 Investec SA 17,532 10,300 320,476 67
91 TSB Bank NZ 33,852 1,011 540,987 67
92 Wema NIG 59,514 10,500 2,226 66
93 Huntington USA 63,666 7,473 15,666 65
94 Bank of the West USA 38,366 5,350 204,188 63
95 M&T Bank USA 75,435 4,757 0 62
96 FirstBank USA 33,482 2,970 312,804 56
97 Frost USA 44,193 218 8,834 49
98 Umpqua USA 40,624 5,489 29,200 47
99 AFB GHA 59,460 1,632 0 44
100 Keystone NIG 12,646 1,358 1,015 44

Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on January 13, 2015. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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