The top banks using social media ranked by their overall Power 100 score for the fourth quarter of 2014. If you think your financial institution should be listed here and it isn’t, please click here.
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Related Power 100 Rankings for This Quarter:
- Top 100 Credit Unions Using Social Media
- Social Media Rankings for the Top 100 Banks
- Social Media Rankings for the Top 100 Credit Unions
- Top 100 Banks on Facebook
- Top 100 Credit Unions on Facebook
- Top 100 Banks On Twitter
- Top 100 Credit Unions On Twitter
- Top 100 Banks on YouTube
- Top 100 Credit Unions on YouTube
Top 100 Banks Using Social Media
# | Bank | Area | All-Time Facebook Likes |
All-Time Twitter Followers |
All-Time YouTube Views |
P100 Score |
---|---|---|---|---|---|---|
1 | BofA | USA | 2,127,265 | 381,000 | 21,955,350 | 3,998 |
2 | Wells Fargo | USA | 766,604 | 135,000 | 33,185,891 | 3,522 |
3 | Capital One | USA | 3,317,110 | 109,000 | 10,536,842 | 3,425 |
4 | ICICI Bank | IN | 3,355,027 | 18,700 | 2,604,092 | 2,912 |
5 | Axis | IN | 2,964,354 | 20,200 | 2,581,151 | 2,449 |
6 | Citi | USA | 1,069,487 | 393,000 | 10,948,266 | 2,377 |
7 | Chase | USA | 2,704,995 | 32,800 | 4,466,540 | 2,241 |
8 | GT Bank | NIG | 2,286,924 | 184,000 | 310,258 | 1,988 |
9 | HDFC | IN | 2,298,723 | 20,100 | 1,081,636 | 1,702 |
10 | Maybank | MAL | 1,215,555 | 92,700 | 7,548,579 | 1,598 |
11 | USAA | USA | 756,677 | 78,300 | 10,863,479 | 1,580 |
12 | Natwest | UK | 289,049 | 44,300 | 9,978,697 | 1,352 |
13 | Credit Suisse | CH | 73,345 | 97,100 | 12,013,830 | 1,167 |
14 | Kotak Mahindra | IN | 236,199 | 103,000 | 10,446,568 | 1,160 |
15 | CIMB | MAL | 1,325,029 | 62,500 | 94,845 | 1,066 |
16 | Goldman Sachs | USA | 30,695 | 260,000 | 4,143,007 | 1,035 |
17 | RBC | CAN | 271,547 | 51,000 | 9,834,378 | 1,014 |
18 | FNB | SA | 678,884 | 49,400 | 1,992,750 | 971 |
19 | Scotiabank | CAN | 648,548 | 56,300 | 5,550,269 | 970 |
20 | Barclays | UK | 553,945 | 53,100 | 4,309,538 | 939 |
21 | CIBC | CAN | 287,371 | 93,300 | 7,240,186 | 929 |
22 | Access Bank | NIG | 416,176 | 41,900 | 0 | 923 |
23 | IDBI | IN | 831,661 | 11,300 | 2,434,930 | 856 |
24 | DBS | SG | 344,442 | 8,751 | 1,539,180 | 847 |
25 | Emirates NBD | UAE | 284,377 | 41,900 | 5,564,143 | 811 |
26 | Commonwealth | AUS | 615,984 | 46,900 | 1,915,621 | 731 |
27 | Santander (UK) | UK | 130,578 | 3,570 | 7,144,475 | 700 |
28 | HSBC | UK | 165,854 | 11,800 | 4,837,352 | 678 |
29 | ING Vysya | IN | 345,438 | 22,700 | 24,121 | 669 |
30 | United Bank for Africa | NIG | 835,104 | 15,900 | 393,776 | 642 |
31 | Standard Chartered | UK | 241,685 | 28,300 | 5,695,518 | 630 |
32 | Bank of the Philippine Islands | PHP | 625,831 | 24,700 | 149,300 | 627 |
33 | TD Bank | USA | 549,425 | 30,100 | 136,906 | 564 |
34 | State Bank of India | IN | 484,358 | 22,800 | 69,822 | 544 |
35 | FirstBank | NIG | 436,637 | 70,300 | 72,846 | 486 |
36 | Mashreq | UAE | 248,058 | 15,300 | 255,485 | 481 |
37 | Deutsche | DEU | 47,623 | 107,000 | 1,501,496 | 468 |
38 | OCBC | SG | 567,796 | 8,244 | 656,288 | 468 |
39 | OCBC | MAL | 567,796 | 18,800 | 0 | 429 |
40 | Stanbic | NIG | 180,414 | 94,000 | 958,415 | 424 |
41 | NAB | AUS | 131,290 | 31,200 | 2,987,762 | 418 |
42 | RBS Citizens | USA | 88,427 | 11,500 | 4,574 | 405 |
43 | KCB | KEN | 180,685 | 53,900 | 215,022 | 391 |
44 | Equity | KEN | 370,158 | 24,400 | 85,571 | 382 |
45 | Regions | USA | 152,030 | 14,800 | 1,749,562 | 379 |
46 | PNC | USA | 185,567 | 12,100 | 2,786,223 | 360 |
47 | Lloyds | UK | 64,700 | 41,500 | 1,048,342 | 356 |
48 | RAKBANK | UAE | 131,214 | 36,900 | 2,239,051 | 347 |
49 | Nedbank | SA | 103,898 | 39,800 | 1,813,266 | 341 |
50 | Sterling | NIG | 423,790 | 12,300 | 143,168 | 337 |

# | Bank | Area | All-Time Facebook Likes |
All-Time Twitter Followers |
All-Time YouTube Views |
P100 Score |
---|---|---|---|---|---|---|
51 | UBS | UK | 31,905 | 81,800 | 1,584,180 | 326 |
52 | Absa | SA | 182,299 | 32,300 | 962,310 | 321 |
53 | Westpac | AUS | 149,566 | 29,100 | 2,057,083 | 318 |
54 | ANZ | AUS | 160,295 | 45,200 | 690,812 | 304 |
55 | Allied Irish Bank | IE | 55,513 | 31,500 | 1,965,637 | 281 |
56 | US Bank | USA | 195,506 | 19,600 | 665,707 | 247 |
57 | Ally Bank | USA | 155,965 | 18,400 | 625,985 | 242 |
58 | RBS | UK | 74,380 | 7,026 | 1,469,213 | 224 |
59 | Capital One 360 | USA | 84,868 | 44,200 | 192,890 | 207 |
60 | ASB | NZ | 129,875 | 13,900 | 771,845 | 200 |
61 | Silicon Valley Bank | USA | 3,250 | 13,700 | 893,480 | 192 |
62 | Bank of Queensland | AUS | 22,450 | 3,643 | 2,219,097 | 182 |
63 | Seylan | LKA | 135,040 | 567 | 34,070 | 181 |
64 | Standard Bank | SA | 45,429 | 47,000 | 0 | 170 |
65 | ANZ | NZ | 70,640 | 11,400 | 1,166,152 | 169 |
66 | BNZ | NZ | 29,341 | 12,400 | 1,468,782 | 168 |
67 | Capitec | SA | 128,270 | 16,900 | 426,915 | 167 |
68 | Simple | USA | 73,556 | 42,100 | 0 | 164 |
69 | Fifth Third | USA | 139,585 | 24,800 | 212,178 | 163 |
70 | Virgin Money | UK | 20,771 | 29,200 | 912,000 | 163 |
71 | SkyeBank | NIG | 191,834 | 7,202 | 110,150 | 162 |
72 | Bank of Montreal | CAN | 69,822 | 28,800 | 553,540 | 160 |
73 | First Direct | UK | 31,459 | 4,665 | 975,706 | 148 |
74 | SunTrust | USA | 46,439 | 6,208 | 90,021 | 133 |
75 | Tangerine | CAN | 41,408 | 23,500 | 305,734 | 123 |
76 | Associated Bank | USA | 12,327 | 4,788 | 821,083 | 113 |
77 | Westpac (NZ) | NZ | 32,244 | 4,832 | 788,035 | 112 |
78 | BBVA Compass | USA | 91,051 | 7,241 | 162,599 | 100 |
79 | ING Groep | NL | 20,289 | 17,900 | 668,664 | 95 |
80 | NetSpend | USA | 43,446 | 23,700 | 34,008 | 95 |
81 | Kiwibank | NZ | 28,651 | 6,503 | 568,652 | 90 |
82 | BMO Harris | USA | 57,342 | 3,814 | 97,508 | 83 |
83 | UBank | AUS | 31,411 | 8,681 | 321,608 | 81 |
84 | Bank of Ireland | IE | 13,498 | 11,100 | 193,128 | 76 |
85 | National Bank of Canada | CAN | 36,490 | 3,418 | 539,462 | 75 |
86 | Bankwest | AUS | 52,648 | 11,000 | 67,193 | 73 |
87 | RaboDirect | IE | 10,429 | 15,500 | 388,203 | 73 |
88 | Union | USA | 45,055 | 10,700 | 179,668 | 72 |
89 | PC Financial | CAN | 57,495 | 8,872 | 0 | 69 |
90 | Investec | SA | 17,532 | 10,300 | 320,476 | 67 |
91 | TSB Bank | NZ | 33,852 | 1,011 | 540,987 | 67 |
92 | Wema | NIG | 59,514 | 10,500 | 2,226 | 66 |
93 | Huntington | USA | 63,666 | 7,473 | 15,666 | 65 |
94 | Bank of the West | USA | 38,366 | 5,350 | 204,188 | 63 |
95 | M&T Bank | USA | 75,435 | 4,757 | 0 | 62 |
96 | FirstBank | USA | 33,482 | 2,970 | 312,804 | 56 |
97 | Frost | USA | 44,193 | 218 | 8,834 | 49 |
98 | Umpqua | USA | 40,624 | 5,489 | 29,200 | 47 |
99 | AFB | GHA | 59,460 | 1,632 | 0 | 44 |
100 | Keystone | NIG | 12,646 | 1,358 | 1,015 | 44 |
Note: All data covers social media activity through October, November and December 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.