Excerpts from Bank of America’s press release to bloggers about their “Mo on Banking” promotion
Mo Rocca has tackled some of televisions finest comedy programs. Now, the popular comedian is bringing banking to the people in a series of exclusive web videos that feature “Mo on Banking”. Known for his unique “man on the street” interviews, Mo is out and about in New York City, hoping to find out how others handle their finances. And, with his unique wit and sly humor, Mo makes sure that this is not like any financial inquiry you’ve ever seen!
Not just interested in the personal banking habits of those he speaks to, the friendly comedian also brings everyday life into the conversation. He hits the streets to ask people what they do when they run out of the one thing they need or how quickly they are alerted if something unexpected happens. After all, when else would you hear Mo Rocca ask “What do you use for protection?”
With questions like these, the series of web videos makes sure that you remember exactly what it means when a bank teller asks you if you are signed up for “overdraft protection” and “mobile alerts”.