I don’t know what it’s like in your neighborhood, but in mine, it’s important to have a really nice looking lawn. It’s not a competitive thing — just a commitment to make the neighborhood look nice. In the scheme of things, having a great lawn isn’t the most important thing, but because the lawn is so visible, it probably gets a higher-than-warranted amount of attention.
I don’t want to sound like I’m bragging, but my lawn is probably the best looking lawn in the neighborhood. I’d like to say it’s because of the great skills I have as a gardener and the long hours I spend tending to the lawn, but that’s not the case. The reason is simple: I pay someone else to take care of the lawn for me.
Don’t get me wrong, it’s not that I couldn’t do it myself, but the fact of the matter is that there are people far more qualified than I am to do the job, and I have the luxury of being able to afford to pay them to do it.
Now, while I don’t have to do the gardening, I do have to hire the right people to do the job, so I have to know if they’re qualified and I have to be able to determine if they’re doing a good job or not. So when they recommend or suggest a course of action, I do a bit of research to try and determine if it’s the right thing, if others are doing it, what results they’ve achieved, etc.
Paying experts to do the job allows me to dabble in gardening should I so please. I can pick up a shovel or a hoe and do some small gardening job if need be, but that really doesn’t impact the overall quality of the lawn.
That’s how I come to have the nicest lawn in the neighborhood, and by the way, your CEO doesn’t have to use social media, nor is it surprising if s/he doesn’t.