How Would You Fix America The Brand?

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.

Untitled(Required)

In introducing an article on its site, Chief Marketer poses some interesting questions:

“What if the United States of America was a brand? As a marketer, what would you do to fix it?”

My take: Judging from the marketing press and blogs that I read, it seems to me that if today’s marketers were in charge of fixing America the brand, the top three initiatives would be:

1) Create a Facebook page.
2) Run a user-generated content contest.
3) Launch a blog.

These initiatives would, of course, be multi-channel efforts, seamlessly integrated with mainstream media efforts like, say, a 30-minute, overly-produced, puff-piece infomercial that would preempt regularly scheduled prime time network programming.

Yep, that should pretty much put America the brand back on course.

Technorati Tags: Marketing, social media, social marketing, Facebook

This article was originally published on . All content © 2022 by The Financial Brand and may not be reproduced by any means without permission.