How Would You Fix America The Brand?

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In introducing an article on its site, Chief Marketer poses some interesting questions:

“What if the United States of America was a brand? As a marketer, what would you do to fix it?”

My take: Judging from the marketing press and blogs that I read, it seems to me that if today’s marketers were in charge of fixing America the brand, the top three initiatives would be:

1) Create a Facebook page.
2) Run a user-generated content contest.
3) Launch a blog.

These initiatives would, of course, be multi-channel efforts, seamlessly integrated with mainstream media efforts like, say, a 30-minute, overly-produced, puff-piece infomercial that would preempt regularly scheduled prime time network programming.

Yep, that should pretty much put America the brand back on course.

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