What The Social Media World Needs Now

Twitter is slowly collapsing under the weight of the growing social media world. That this should happen is no surprise. What will happen next shouldn’t come as a surprise either. The history of business repeats itself over and over: General, all-purpose products and services slowly give way to targeted, segmented offerings.

That’s why I see a migration away from Twitter to a number of new highly specialized “micro-blogging” platforms. The platforms won’t be oriented along traditional segmentation lines — i.e., type of customer — instead, they will specialize by type of message.

Expect to see the following micro-blogging platforms emerge in the near future:

  • Bitter: For those whiny, emo messages where you just have to complain about something.
  • Mutter: For those incoherent messages that no one can understand.
  • Jitter: For those useless, caffeine-induced “I’m at Starbucks” messages.
  • Quitter: For those messages that say “OK, I’m heading home now.”
  • Gutter: For messages that contain curse words.

I imagine that there will be a few more, but my strategy will be to hang around Twitter and wait for everybody else to leave.

Technorati Tags: Social Media, Twitter

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