If I ran Twitter, the prompt wouldn’t be “What are you doing?”
Because, honestly, and with no offense to my Twitter friends, I don’t care what they’re doing. I don’t care that they’re at a Starbucks working, I don’t care that they’re eating oatmeal for breakfast, I don’t care that they’re at an airport, I don’t care that they’re playing soccer, and I don’t care if they’re playing Xbox.
If I ran Twitter, the prompt would be “What are you thinking?”
That’s what I want to know from my Twitter friends. What did you just read that sparked your interest, or ticked you off? What nugget of data crossed your desk today that you found surprising? What’s your reaction to the latest news about … whatever? What’s your mood right now? Why?
That’s what I would do if I ran Twitter — change the prompt. Because what my Twitter friends are doing doesn’t generate conversation. How am I supposed to respond to “I’m at a Starbucks working”? With “Oh wow! I once worked from a Starbucks, too!”? I don’t think so.
What my Twitter friends are thinking and feeling generates conversation. And that is — by far and away — the most valuable thing about what Twitter does.
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