Marketing Math 101

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.

Untitled(Required)

Marketing Management Analytics recently found that just 7% of senior financial execs were satisfied with their company’s ability to measure marketing ROI.

Is it any wonder, considering:

  • The CMO Council reports that “the majority of marketers feel that their top goal is to quantify and measure the value of marketing programs and investments.” A “majority” of 44%, that is.
  • Chief Marketer publishes an article about winning marketing awards that tells readers that 1% of the entries come in in the first weeks, 65% on the day of the deadline, and 44% the day after the deadline. If only Epsilon gave me 110% of my salary every pay check.

Granted, some of the dissatisfaction on the part of the financial folks stems from their self-perception as the gurus of measurement. But apparently they have an unfair advantage: They use calculators.

Technorati tags: Marketing ROI, Marketing Measurement, Marketing

This article was originally published on . All content © 2022 by The Financial Brand and may not be reproduced by any means without permission.