Stop The FinTech PR Mumbo Jumbo

Subscribe Now!

Stay on top of all the latest news and trends in banking industry.

Untitled(Required)

I’m sure that there’s a more tactful of way of saying this, but then again, no one has ever accused me of being tactful.

I have something to say to PR people in the fintech space: STFU.

A friend recently sent me a press release from a very well-respected and reputable consulting firm. In it contained this passage:

“To turn mobility into a competitive differentiator and a tool for achieving customer centricity, banks should focus on leveraging a well laid out roadmap which starts with providing mobility services that meet the competitive offerings in the market, engaging customers by understanding their preferences and providing them with more personalized mobility offerings catered to their needs.”

My take: What a pile of mumbo jumbo.

—————

 

This article was originally published on . All content © 2022 by The Financial Brand and may not be reproduced by any means without permission.