A series of ads on BankerSpank.com parodies the PC/Mac ads, this time with Bank and Credit Union.
They’re cute ads…but they won’t drive any business a credit union’s way.
One reason why Apple fanatics are devoted to the brand is that they see themselves as different from the stuff-shirted, boring business types who use PCs. The PC/Mac ads capture and celebrate that self-perception.
But do credit union members see themselves as being different from bank customers? Or do they prefer to do business with credit unions because of the superior service they receive? (I’m betting on the latter).