Here’s how [I imagine] this came about. Overheard at the Management Committee meeting:
CEO: We need to increase deposits. Any ideas?
Marketing guy: We could give away iPods.
Finance guy: Too expensive.
Retail banking guy: My brother-in-law has a chicken farm. We could give those away.
IT guy [mumbling about an email he read on the Blackberry he was playing with under the table]: Hmm….that’s a good idea.
CEO: I guess it’s a done deal then. Let’s move on. What’s next on the agenda?
Disclaimer: The above conversation is fictional. Any resemblance to real bankers is purely coincidence.