A brilliant idea. Here’s who should advertise there (and their message):

• Handi Wipes. “Cuz’ God knows what’s been put in these bins.”
• Banks. “Bank with us. Our lines are shorter than this one.”
• Amtrak. “If you rode the train you wouldn’t need this bin [well, not yet].”
• Cialis. “By the time you get through this line, Viagra will have worn off. With Cialis, you’ll still have 34 hours to go.”
• Geico. “Got 15 minutes? Hell, you’ve got 115 minutes!”
• DeBeers. “Diamonds are forever. Which is about how long it took you to get through this line.”
• Microsoft. “Where do you want to go today? (Not that it matters — you’re not going anywhere!)”
• American Express. “Don’t leave home without it.”
• Capital One. “What’s in your wallet? (Never mind, we’re about to find out).”
• Travelex. “Did you see what the guy in front of you put in here? Travelex travel insurance kiosks — Gate 17.”

Anybody have any more suggestions?