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Top 100 Most Active Banks On Twitter

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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 banks on Twitter ranked by the most new tweets sent during the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks Sending the Most New Tweets in Q3 2014

# Bank Area New
Tweets
in Q2		 All-Time
Tweets
Sent		 Total
Twitter
Followers		 New
Followers
in Q3
1 Natwest UK +25,000 162,000 41,800 +7,700
2 FNB SA +20,000 224,000 45,200 +3,800
3 Barclays UK +23,100 89,400 41,300 +7,900
4 HSBC UK +15,900 61,000 10,900 +1,268
5 GT Bank NIG +14,300 47,200 161,000 +28,000
6 Standard Bank SA +8,400 38,900 40,100 +7,800
7 KCB KEN +7,400 45,100 45,500 +11,800
8 Absa SA +6,600 36,000 26,100 +6,200
9 First Direct UK +6,400 24,500 4,185 +453
10 Simple USA +5,900 28,100 41,100 +2,600
11 Nedbank SA +5,200 46,400 32,200 +7,500
12 Santander (UK) UK +4,600 19,800 3,122 +722
13 FirstBank NIG +4,500 16,500 56,200 +15,700
14 BPI PHP +4,400 33,800 22,200 +2,700
15 Bank of Ireland IE +4,400 17,400 9,184 +1,789
16 CIBC CAN +4,300 16,600 87,000 +38,000
17 Equity KEN +4,300 18,500 21,400 +3,600
18 Allied Irish Bank IE +3,500 14,400 28,500 +5,300
19 ICICI Bank IN +3,400 25,200 16,800 +2,500
20 RBS UK +3,300 18,500 6,436 +1,038
21 SunTrust USA +2,700 53,200 5,901 +661
22 RBC CAN +2,547 11,600 38,600 +12,600
23 TD Bank USA +2,300 47,600 28,000 +2,400
24 Stanbic NIG +2,136 10,600 55,900 +29,500
25 Regions USA +1,900 22,000 13,300 +1,500
26 Ulster IE +1,836 10,200 5,746 +460
27 NAB AUS +1,700 20,300 29,200 +2,900
28 ANZ AUS +1,591 10,000 39,200 +8,600
29 Capital One USA +1,560 10,800 101,000 +7,900
30 RBS Citizens USA +1,500 13,800 10,500 +780
31 Access Bank NIG +1,471 10,200 37,100 +25,400
32 United Bank
for Africa		 NIG +1,429 7,604 14,300 +2,400
33 Commonwealth AUS +1,400 17,400 43,200 +5,400
34 Westpac AUS +1,400 13,300 27,100 +3,000
35 DBS SG +1,400 21,100 7,296 +914
36 Bank of Montreal CAN +1,289 8,206 25,600 +7,600
37 State Bank of India IN +1,256 3,326 18,000 +7,800
38 US Bank USA +1,222 8,043 15,900 +4,100
39 BBVA Compass USA +1,102 9,984 6,982 +283
40 FirstBank USA +1,095 1,980 2,302 +1,416
41 Emirates NBD UAE +1,094 7,291 38,900 +8,600
42 Bendigo AUS +999 4,582 3,961 +535
43 Capitec SA +958 8,475 12,400 +1,900
44 SkyBank NIG +939 6,462 6,387 +1,093
45 Ally Bank USA +900 21,100 17,400 +500
46 BNZ NZ +900 14,000 11,900 +2,025
47 ASB NZ +900 14,600 13,300 +1,000
48 Tangerine CAN +900 14,500 23,100 +5,000
49 Sterling NIG +892 8,473 8,147 +1,095
50 First National
of Omaha		 USA +892 6,071 4,112 +1,160
# Bank Area New
Tweets
in Q2		 All-Time
Tweets
Sent		 Total
Twitter
Followers		 New
Followers
in Q3
51 Kotak Mahindra IN +840 9,161 101,000 +1,000
52 PC Financial CAN +811 6,458 5,576 +712
53 HDFC IN +800 11,300 17,400 +3,100
54 Virgin Money UK +800 10,900 27,400 +5,600
55 Wells Fargo USA +773 5,929 118,000 +17,000
56 Bank of the West USA +711 4,431 5,365 –92
57 Capital One 360 USA +671 9,710 43,200 +900
58 Silicon Valley Bank USA +671 10,000 12,800 +1,200
59 Citizens Bank USA +657 3,912 1,716 +140
60 KeyBank USA +650 3,741 1,675 +81
61 BofA USA +648 4,821 345,000 +38,000
62 Fifth Third USA +631 5,392 24,800 +8,700
63 Associated Bank USA +575 4,375 22,800 –1,500
64 Bankwest AUS +556 6,467 10,500 +2,701
65 Santander (US) USA +542 1,795 1,606 +224
66 Mashreq UAE +539 2,489 10,000 +6,023
67 First Tennessee USA +533 3,922 2,449 +118
68 Standard Chartered UK +503 4,032 27,200 +1,200
69 Bank of Ann Arbor USA +500 3,968 3,286 +345
70 Westpac (NZ) NZ +495 7,433 4,496 +550
71 Rockland Trust USA +426 3,104 896 +90
72 Citi USA +422 9,909 347,000 +44,000
73 IDBI IN +418 5,723 11,000 +300
74 CIT Group USA +382 3,105 1,006 +78
75 North Shore Bank USA +366 7,410 4,143 +59
76 Union First Market USA +329 6,661 2,827 +96
77 Credit Suisse CH +328 3,357 76,900 +12,200
78 UBank AUS +323 6,667 8,496 +351
79 RAKBANK UAE +321 9,464 35,400 +3,900
80 Capitol Federal USA +318 3,687 1,782 +130
81 Axis IN +309 2,152 19,700 +2,400
82 Goldman Sachs USA +300 3,305 213,000 +37,000
83 PNC USA +293 3,918 11,600 +700
84 NetSpend USA +288 4,004 19,200 +7,000
85 Bank of
Melbourne		 AUS +287 5,155 3,702 +389
86 OCBC SG +282 7,329 7,889 +206
87 First Green Bank USA +274 1,500 1,235 +79
88 ING Groep NL +273 1,015 16,800 +4,500
89 Bank of Hawaii USA +271 5,994 6,010 +634
90 UMB USA +264 2,936 2,012 +126
91 GoBank USA +262 2,327 2,130 +424
92 USAA USA +259 5,807 72,700 +4,000
93 Umpqua USA +258 4,798 4,979 +279
94 National Bank
of Canada		 CAN +252 3,245 3,247 +306
95 Union USA +250 3,495 9,048 +90
96 Webster USA +244 4,812 4,110 +195
97 Flagstar USA +239 1,152 940 +71
98 HomeStreet USA +239 2,148 2,133 +95
99 Kiwibank NZ +238 4,862 6,226 +580
100 Moven USA +238 2,268 5,784 +611

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

This article was originally published on October 13, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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