Top 100 Most Active Banks On Twitter
By Jeffry Pilcher, CEO/President and Founder of The Financial Brand
The top 100 banks on Twitter ranked by the most new tweets sent during the third quarter of 2014.
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Related Power 100 Rankings for This Quarter:
- Power 100 Social Media Rankings for Banks
- Top 100 Most Liked Banks
- Top 100 Banks On Twitter With The Most Followers
- Top 100 Banks Adding The Most New Twitter Followers
- Top 100 Most Active Credit Unions On Twitter
- Top 100 Most Watched Bank YouTube Channels
The Top 100 Banks Sending the Most New Tweets in Q3 2014
# | Bank | Area | New Tweets in Q2 |
All-Time Tweets Sent |
Total Followers |
New Followers in Q3 |
---|---|---|---|---|---|---|
1 | Natwest | UK | +25,000 | 162,000 | 41,800 | +7,700 |
2 | FNB | SA | +20,000 | 224,000 | 45,200 | +3,800 |
3 | Barclays | UK | +23,100 | 89,400 | 41,300 | +7,900 |
4 | HSBC | UK | +15,900 | 61,000 | 10,900 | +1,268 |
5 | GT Bank | NIG | +14,300 | 47,200 | 161,000 | +28,000 |
6 | Standard Bank | SA | +8,400 | 38,900 | 40,100 | +7,800 |
7 | KCB | KEN | +7,400 | 45,100 | 45,500 | +11,800 |
8 | Absa | SA | +6,600 | 36,000 | 26,100 | +6,200 |
9 | First Direct | UK | +6,400 | 24,500 | 4,185 | +453 |
10 | Simple | USA | +5,900 | 28,100 | 41,100 | +2,600 |
11 | Nedbank | SA | +5,200 | 46,400 | 32,200 | +7,500 |
12 | Santander (UK) | UK | +4,600 | 19,800 | 3,122 | +722 |
13 | FirstBank | NIG | +4,500 | 16,500 | 56,200 | +15,700 |
14 | BPI | PHP | +4,400 | 33,800 | 22,200 | +2,700 |
15 | Bank of Ireland | IE | +4,400 | 17,400 | 9,184 | +1,789 |
16 | CIBC | CAN | +4,300 | 16,600 | 87,000 | +38,000 |
17 | Equity | KEN | +4,300 | 18,500 | 21,400 | +3,600 |
18 | Allied Irish Bank | IE | +3,500 | 14,400 | 28,500 | +5,300 |
19 | ICICI Bank | IN | +3,400 | 25,200 | 16,800 | +2,500 |
20 | RBS | UK | +3,300 | 18,500 | 6,436 | +1,038 |
21 | SunTrust | USA | +2,700 | 53,200 | 5,901 | +661 |
22 | RBC | CAN | +2,547 | 11,600 | 38,600 | +12,600 |
23 | TD Bank | USA | +2,300 | 47,600 | 28,000 | +2,400 |
24 | Stanbic | NIG | +2,136 | 10,600 | 55,900 | +29,500 |
25 | Regions | USA | +1,900 | 22,000 | 13,300 | +1,500 |
26 | Ulster | IE | +1,836 | 10,200 | 5,746 | +460 |
27 | NAB | AUS | +1,700 | 20,300 | 29,200 | +2,900 |
28 | ANZ | AUS | +1,591 | 10,000 | 39,200 | +8,600 |
29 | Capital One | USA | +1,560 | 10,800 | 101,000 | +7,900 |
30 | RBS Citizens | USA | +1,500 | 13,800 | 10,500 | +780 |
31 | Access Bank | NIG | +1,471 | 10,200 | 37,100 | +25,400 |
32 | United Bank for Africa |
NIG | +1,429 | 7,604 | 14,300 | +2,400 |
33 | Commonwealth | AUS | +1,400 | 17,400 | 43,200 | +5,400 |
34 | Westpac | AUS | +1,400 | 13,300 | 27,100 | +3,000 |
35 | DBS | SG | +1,400 | 21,100 | 7,296 | +914 |
36 | Bank of Montreal | CAN | +1,289 | 8,206 | 25,600 | +7,600 |
37 | State Bank of India | IN | +1,256 | 3,326 | 18,000 | +7,800 |
38 | US Bank | USA | +1,222 | 8,043 | 15,900 | +4,100 |
39 | BBVA Compass | USA | +1,102 | 9,984 | 6,982 | +283 |
40 | FirstBank | USA | +1,095 | 1,980 | 2,302 | +1,416 |
41 | Emirates NBD | UAE | +1,094 | 7,291 | 38,900 | +8,600 |
42 | Bendigo | AUS | +999 | 4,582 | 3,961 | +535 |
43 | Capitec | SA | +958 | 8,475 | 12,400 | +1,900 |
44 | SkyBank | NIG | +939 | 6,462 | 6,387 | +1,093 |
45 | Ally Bank | USA | +900 | 21,100 | 17,400 | +500 |
46 | BNZ | NZ | +900 | 14,000 | 11,900 | +2,025 |
47 | ASB | NZ | +900 | 14,600 | 13,300 | +1,000 |
48 | Tangerine | CAN | +900 | 14,500 | 23,100 | +5,000 |
49 | Sterling | NIG | +892 | 8,473 | 8,147 | +1,095 |
50 | First National of Omaha |
USA | +892 | 6,071 | 4,112 | +1,160 |

# | Bank | Area | New Tweets in Q2 |
All-Time Tweets Sent |
Total Followers |
New Followers in Q3 |
---|---|---|---|---|---|---|
51 | Kotak Mahindra | IN | +840 | 9,161 | 101,000 | +1,000 |
52 | PC Financial | CAN | +811 | 6,458 | 5,576 | +712 |
53 | HDFC | IN | +800 | 11,300 | 17,400 | +3,100 |
54 | Virgin Money | UK | +800 | 10,900 | 27,400 | +5,600 |
55 | Wells Fargo | USA | +773 | 5,929 | 118,000 | +17,000 |
56 | Bank of the West | USA | +711 | 4,431 | 5,365 | –92 |
57 | Capital One 360 | USA | +671 | 9,710 | 43,200 | +900 |
58 | Silicon Valley Bank | USA | +671 | 10,000 | 12,800 | +1,200 |
59 | Citizens Bank | USA | +657 | 3,912 | 1,716 | +140 |
60 | KeyBank | USA | +650 | 3,741 | 1,675 | +81 |
61 | BofA | USA | +648 | 4,821 | 345,000 | +38,000 |
62 | Fifth Third | USA | +631 | 5,392 | 24,800 | +8,700 |
63 | Associated Bank | USA | +575 | 4,375 | 22,800 | –1,500 |
64 | Bankwest | AUS | +556 | 6,467 | 10,500 | +2,701 |
65 | Santander (US) | USA | +542 | 1,795 | 1,606 | +224 |
66 | Mashreq | UAE | +539 | 2,489 | 10,000 | +6,023 |
67 | First Tennessee | USA | +533 | 3,922 | 2,449 | +118 |
68 | Standard Chartered | UK | +503 | 4,032 | 27,200 | +1,200 |
69 | Bank of Ann Arbor | USA | +500 | 3,968 | 3,286 | +345 |
70 | Westpac (NZ) | NZ | +495 | 7,433 | 4,496 | +550 |
71 | Rockland Trust | USA | +426 | 3,104 | 896 | +90 |
72 | Citi | USA | +422 | 9,909 | 347,000 | +44,000 |
73 | IDBI | IN | +418 | 5,723 | 11,000 | +300 |
74 | CIT Group | USA | +382 | 3,105 | 1,006 | +78 |
75 | North Shore Bank | USA | +366 | 7,410 | 4,143 | +59 |
76 | Union First Market | USA | +329 | 6,661 | 2,827 | +96 |
77 | Credit Suisse | CH | +328 | 3,357 | 76,900 | +12,200 |
78 | UBank | AUS | +323 | 6,667 | 8,496 | +351 |
79 | RAKBANK | UAE | +321 | 9,464 | 35,400 | +3,900 |
80 | Capitol Federal | USA | +318 | 3,687 | 1,782 | +130 |
81 | Axis | IN | +309 | 2,152 | 19,700 | +2,400 |
82 | Goldman Sachs | USA | +300 | 3,305 | 213,000 | +37,000 |
83 | PNC | USA | +293 | 3,918 | 11,600 | +700 |
84 | NetSpend | USA | +288 | 4,004 | 19,200 | +7,000 |
85 | Bank of Melbourne |
AUS | +287 | 5,155 | 3,702 | +389 |
86 | OCBC | SG | +282 | 7,329 | 7,889 | +206 |
87 | First Green Bank | USA | +274 | 1,500 | 1,235 | +79 |
88 | ING Groep | NL | +273 | 1,015 | 16,800 | +4,500 |
89 | Bank of Hawaii | USA | +271 | 5,994 | 6,010 | +634 |
90 | UMB | USA | +264 | 2,936 | 2,012 | +126 |
91 | GoBank | USA | +262 | 2,327 | 2,130 | +424 |
92 | USAA | USA | +259 | 5,807 | 72,700 | +4,000 |
93 | Umpqua | USA | +258 | 4,798 | 4,979 | +279 |
94 | National Bank of Canada |
CAN | +252 | 3,245 | 3,247 | +306 |
95 | Union | USA | +250 | 3,495 | 9,048 | +90 |
96 | Webster | USA | +244 | 4,812 | 4,110 | +195 |
97 | Flagstar | USA | +239 | 1,152 | 940 | +71 |
98 | HomeStreet | USA | +239 | 2,148 | 2,133 | +95 |
99 | Kiwibank | NZ | +238 | 4,862 | 6,226 | +580 |
100 | Moven | USA | +238 | 2,268 | 5,784 | +611 |
Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.