Top 100 Banks On Twitter With The Most Followers

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

Subscribe to The Financial Brand via email for FREE!

The top 100 banks on Twitter ranked by number of followers through the third quarter of 2014.

POWER 100 MAIN MENU || FAQ || ADD YOUR FINANCIAL INSTITUTION

Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Twitter Followers

#	Bank	Area	Total Twitter Followers	New Followers in Q3	All-Time Tweets Sent	New Tweets in Q3	Total Accounts Followed
1	Citi	USA	347,000	+44,000	9,909	+422	4,593
2	BofA	USA	345,000	+38,000	4,821	+648	310
3	Goldman Sachs	USA	213,000	+37,000	3,305	+300	104
4	GT Bank	NIG	161,000	+28,000	47,200	+14,300	38
5	Wells Fargo	USA	118,000	+17,000	5,929	+773	1,170
6	Capital One	USA	101,000	+7,900	10,800	+1,560	290
7	Kotak Mahindra	IN	101,000	+1,000	9,161	+840	248
8	Maybank	MAS	88,500	n/a	18,700	n/a	483
9	CIBC	CAN	87,000	+38,000	16,600	+4,300	3,591
10	Credit Suisse	CH	76,900	+12,200	3,357	+328	816
11	USAA	USA	72,700	+4,000	5,807	+259	31,900
12	UBS	UK	61,000	+12,200	523	+90	8
13	FirstBank	NIG	56,200	+15,700	16,500	+4,500	143
14	Stanbic	NIG	55,900	+29,500	10,600	+2,136	597
15	CIMB	MAS	52,600	n/a	15,900	n/a	2,441
16	Scotiabank	CAN	50,800	+8,600	1,025	+106	75
17	KCB	KEN	45,500	+11,800	45,100	+7,400	10,000
18	FNB	SA	45,200	+3,800	224,000	+20,000	2,717
19	Commonwealth	AUS	43,200	+5,400	17,400	+1,400	3,018
20	Capital One 360	USA	43,200	+900	9,710	+671	9,940
21	Natwest	UK	41,800	+7,700	162,000	+25,000	7,450
22	Barclays	UK	41,300	+7,900	89,400	+23,100	764
23	Simple	USA	41,100	+2,600	28,100	+5,900	2,061
24	Standard Bank	SA	40,100	+7,800	38,900	+8,400	6,198
25	ANZ	AUS	39,200	+8,600	10,000	+1,591	8,528
26	Emirates NBD	UAE	38,900	+8,600	7,291	+1,094	1,050
27	RBC	CAN	38,600	+12,600	11,600	+2,547	2,862
28	Lloyds	UK	37,700	+37,673	84,200	+84,199	6,995
29	Access Bank	NIG	37,100	+25,400	10,200	+1,471	207
30	RAKBANK	UAE	35,400	+3,900	9,464	+321	1,707
31	Chase	USA	33,000	–700	1,250	+16	208
32	Nedbank	SA	32,200	+7,500	46,400	+5,200	26,000
33	NAB	AUS	29,200	+2,900	20,300	+1,700	4,519
34	AIB	IE	28,500	+5,300	14,400	+3,500	7
35	TD Bank	USA	28,000	+2,400	47,600	+2,300	11,600
36	Virgin Money	UK	27,400	+5,600	10,900	+800	556
37	Standard Chartered	UK	27,200	+1,200	4,032	+503	539
38	Westpac	AUS	27,100	+3,000	13,300	+1,400	1,605
39	Absa	SA	26,100	+6,200	36,000	+6,600	1,410
40	Bank of Montreal	CAN	25,600	+7,600	8,206	+1,289	1,713
41	Fifth Third	USA	24,800	+8,700	5,392	+631	183
42	Tangerine	CAN	23,100	+5,000	14,500	+900	4,309
43	Associated Bank	USA	22,800	–1,500	4,375	+575	586
44	BPI	PHP	22,200	+2,700	33,800	+4,400	4,137
45	Equity	KEN	21,400	+3,600	18,500	+4,300	2,519
46	Axis	IN	19,700	+2,400	2,152	+309	87
47	NetSpend	USA	19,200	+7,000	4,004	+288	17,700
48	OCBC	MAS	19,000	+600	406	+95	5
49	State Bank of India	IN	18,000	+7,800	3,326	+1,256	99
50	HDFC	IN	17,400	+3,100	11,300	+800	243

#	Bank	Area	Total Twitter Followers	New Followers in Q3	All-Time Tweets Sent	New Tweets in Q2	Total Accounts Followed
51	Ally Bank	USA	17,400	+500	21,100	+900	601
52	ICICI Bank	IN	16,800	+2,500	25,200	+3,400	8,928
53	ING Groep	NL	16,800	+4,500	1,015	+273	4,780
54	ING Vysya	IN	15,900	+14,314	353	+150	65
55	US Bank	USA	15,900	+4,100	8,043	+1,222	983
56	RaboDirect	IE	15,600	+100	5,169	+174	744
57	United Bank for Africa	NIG	14,300	+2,400	7,604	+1,429	196
58	Regions	USA	13,300	+1,500	22,000	+1,900	9,891
59	ASB	NZ	13,300	+1,000	14,600	+900	4,185
60	Silicon Valley Bank	USA	12,800	+1,200	10,000	+671	1,214
61	Capitec	SA	12,400	+1,900	8,475	+958	409
62	Coutts	UK	12,200	+400	4,460	+32	226
63	BNZ	NZ	11,900	+2,025	14,000	+900	3,732
64	E*TRADE Bank	USA	11,700	–200	660	+0	1
65	PNC	USA	11,600	+700	3,918	+293	395
66	IDBI	IN	11,000	+300	5,723	+418	30
67	HSBC	UK	10,900	+1,268	61,000	+15,900	18
68	ANZ	NZ	10,700	n/a	6,041	n/a	5,691
69	RBS Citizens	USA	10,500	+780	13,800	+1,500	4,990
70	Bankwest	AUS	10,500	+2,701	6,467	+556	5,514
71	Mashreq	UAE	10,000	+6,023	2,489	+539	2,672
72	Investec	SA	9,722	+755	2,069	+158	230
73	Bank of Ireland	IE	9,184	+1,789	17,400	+4,400	161
74	Union	USA	9,048	+90	3,495	+250	537
75	Wema	NIG	8,692	+1,574	3,666	+160	654
76	UBank	AUS	8,496	+351	6,667	+323	5,795
77	Sterling	NIG	8,147	+1,095	8,473	+892	37
78	OCBC	SG	7,889	+206	7,329	+282	538
79	DBS	SG	7,296	+914	21,100	+1,400	165
80	Huntington	USA	7,206	+1,280	3,793	+145	1,198
81	BBVA Compass	USA	6,982	+283	9,984	+1,102	337
82	RBS	UK	6,436	+1,038	18,500	+3,300	1,048
83	SkyBank	NIG	6,387	+1,093	6,462	+939	27
84	Kiwibank	NZ	6,226	+580	4,862	+238	2,279
85	Bank of Hawaii	USA	6,010	+634	5,994	+271	2,559
86	SunTrust	USA	5,901	+661	53,200	+2,700	1,281
87	Moven	USA	5,784	+611	2,268	+238	1,155
88	Ulster	IE	5,746	+460	10,200	+1,836	326
89	PC Financial	CAN	5,576	+712	6,458	+811	267
90	Bank of the West	USA	5,365	–92	4,431	+711	567
91	Northern Trust	USA	5,322	+1,143	1,161	+232	317
92	Umpqua	USA	4,979	+279	4,798	+258	699
93	Pinnacle Bank SC	USA	4,925	–2	1,942	+8	5,016
94	Arvest Bank	USA	4,840	+176	2,814	+167	53
95	M&T Bank	USA	4,538	+304	1,583	+84	920
96	Westpac (NZ)	NZ	4,496	+550	7,433	+495	907
97	Popular Community Bank	USA	4,468	–112	788	+1	124
98	First Direct	UK	4,185	+453	24,500	+6,400	1
99	North Shore Bank	USA	4,143	+59	7,410	+366	2,498
100	First National of Omaha	USA	4,112	+1,160	6,071	+892	366

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

Don't miss THE FINANCIAL BRAND FORUM — April 15-17, 2019 in Las Vegas. Join 2,000+ of the best and brightest in banking at the world’s most elite conference on marketing, CX, data analytics and digital transformation for the financial industry. Banks and credit unions that register now SAVE $870+ and get a free upgrade to a GOLD PASS, and PAY NOTHING until next year! REGISTER NOW!