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Top 100 Most Liked Credit Unions

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By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

The top 100 credit unions on Facebook ranked by number of Likes through the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Credit Unions With the Most Facebook Likes

# Credit Union Area Total
Facebook
Likes		 New
Likes
in Q3		 Talking
About		 Engagement
Rate
1 Navy USA 1,100,000 +9,297 2,800 0.25%
2 America First (UT) USA 138,200 +16,227 3,000 2.17%
3 Mountain America USA 134,900 +12,085 4,900 3.63%
4 Credit Union Australia AUS 75,800 +431 161 0.21%
5 The Golden 1 USA 47,000 +3,198 232 0.49%
6 Suncoast USA 47,000 +4,042 585 1.24%
7 San Diego County USA 36,400 +4,255 469 1.29%
8 OnPoint USA 33,800 +2,820 518 1.53%
9 Scott USA 33,100 –57 43 0.13%
10 SchoolsFirst USA 31,500 +2,361 883 2.80%
11 Kinecta USA 30,000 +3,591 248 0.83%
12 Pennsylvania State Employees USA 28,600 +18,200 1,200 4.20%
13 Citizens Equity First USA 28,400 +3,775 283 1.00%
14 VyStar USA 27,900 +4,092 571 2.05%
15 BECU USA 23,900 +3,418 333 1.39%
16 Pentagon USA 23,300 +6,100 97 0.42%
17 SunState USA 22,600 +900 250 1.11%
18 Founders USA 20,900 +281 44 0.21%
19 GTE Financial USA 20,400 +2,095 230 1.13%
20 Veridian USA 19,500 +2,597 112 0.57%
21 Educators (WI) USA 18,500 +4,300 300 1.62%
22 Servus CAN 18,400 +911 855 4.65%
23 Nationwide Building Society UK 18,100 +2,167 285 1.57%
24 Grow Financial USA 16,800 +339 61 0.36%
25 Idaho Central USA 16,800 +621 88 0.52%
26 Robins USA 16,800 +300 21 0.13%
27 Travis USA 16,500 +78 163 0.99%
28 WinSouth USA 15,200 +4,200 212 1.39%
29 AmeriCU USA 14,700 +10,100 1,000 6.80%
30 Assemblies of God USA 14,700 –100 8 0.05%
31 Delta Community USA 14,500 +800 148 1.02%
32 Redwood USA 14,200 +1,700 187 1.32%
33 Deseret First USA 14,200 0 168 1.18%
34 Elevations USA 14,100 +239 29 0.21%
35 Firstmark USA 14,100 +1,282 147 1.04%
36 Coastal USA 13,900 +902 194 1.40%
37 Vancity CAN 13,600 +2,307 416 3.06%
38 Numerica USA 13,600 +1,300 384 2.82%
39 Alliant USA 13,400 +115 21 0.16%
40 Virginia USA 13,100 +2,000 810 6.18%
41 Keesler USA 13,100 +1,000 60 0.46%
42 Michigan State University USA 13,000 +2,532 90 0.69%
43 Advantis USA 12,900 +61 66 0.51%
44 UW USA 12,900 +1,800 128 0.99%
45 Central Florida Educators USA 12,800 +1,641 101 0.79%
46 TruWest USA 12,700 +3,300 98 0.77%
47 Nutmeg State USA 12,700 +3,700 5 0.04%
48 Educational Employees (CA) USA 12,600 +100 365 2.90%
49 EECU USA 12,600 +100 365 2.90%
50 Community America USA 12,500 +2,792 2,500 20.00%
# Credit Union Area Total
Facebook
Likes		 New
Likes
in Q3		 Talking
About		 Engagement
Rate
51 America’s First USA 12,200 +900 38 0.31%
52 Goldenwest USA 12,000 +2,600 152 1.27%
53 Bethpage USA 11,800 +1,600 136 1.15%
54 Desert Schools USA 11,500 +300 39 0.34%
55 Randolph-Brooks USA 11,400 +2,264 2,000 17.54%
56 Spokane Teachers USA 11,200 +1,099 185 1.65%
57 Lake Michigan USA 11,100 +200 54 0.49%
58 US Postal Service USA 10,900 n/a 325 2.98%
59 Island Savings CAN 10,800 0 9 0.08%
60 Western (CA) USA 10,800 0 96 0.89%
61 Coast Capital CAN 10,600 +1,535 322 3.04%
62 Baxter USA 10,600 +200 70 0.66%
63 Fairwinds USA 10,600 +800 489 4.61%
64 Advia USA 10,500 +700 59 0.56%
65 Georgia’s Own USA 10,400 +200 35 0.34%
66 Nassau Educators USA 10,300 0 8 0.08%
67 Guardian (AL) USA 10,000 +9,056 15 0.15%
68 Fort Knox USA 9,900 +500 161 1.63%
69 One Nevada USA 9,400 +3,400 272 2.89%
70 JSC USA 9,400 +1,300 109 1.16%
71 Commonwealth USA 9,100 +400 88 0.97%
72 Webster First USA 9,100 +100 19 0.21%
73 IBM SE USA 8,700 +200 120 1.38%
74 Tennessee USA 8,700 +800 4 0.05%
75 IH Mississippi Valey USA 8,700 +1,200 47 0.54%
76 DIgital USA 8,600 +300 169 1.97%
77 Arizona Central USA 8,500 n/a 590 6.94%
78 Northwest Community USA 8,400 n/a 42 0.50%
79 Washington State Employees USA 8,000 +300 285 3.56%
80 State Employees (NY) USA 7,800 +200 90 1.15%
81 Tinker USA 7,800 +112 25 0.32%
82 MidFlorida USA 7,800 +500 52 0.67%
83 Generations USA 7,600 +534 94 1.24%
84 California Coast USA 7,400 +1,200 164 2.22%
85 Mission USA 7,200 +1,800 133 1.85%
86 Meridian CAN 7,200 +5,800 242 3.36%
87 FivePoint USA 7,100 +400 21 0.30%
88 Genisys USA 6,900 +200 183 2.65%
89 CitizensFirst USA 6,900 +1,800 265 3.84%
90 Patelco USA 6,900 +200 76 1.10%
91 Royal USA 6,800 n/a 389 5.72%
92 Community Choice (IA) USA 6,800 +100 8 0.12%
93 Redstone USA 6,600 +200 17 0.26%
94 Utah Community USA 6,500 +200 147 2.26%
95 NZCU NZ 6,500 +100 10 0.15%
96 OMNI USA 6,400 +1,200 124 1.94%
97 Libro CAN 6,200 +600 114 1.84%
98 Consumers (MI) USA 6,100 +607 283 4.64%
99 Interior Savings CAN 6,100 +200 28 0.46%
100 AffinityPlus USA 6,000 +200 27 0.45%

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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This article was originally published on October 13, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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Comments

  1. Andrew Threadgill says:
    January 7, 2015 at 10:53 am

    You should do a report of likes as a percentage of membership. 5,000 likes for a CU with 10,000 members is entirely more impressive than a CU with 100,000 members and 5,000 likes.

  2. Jeffry Pilcher Editor says:
    January 7, 2015 at 11:06 am

    Thanks for your comment Andrew. We appreciate your perspective (comparing likes/followers to the relative size of the organization), but it is a logistical and political challenge. Logistically, it isn’t feasible to monitor the 2,000+ Twitter accounts credit unions maintain, plus another 2,000 or so for banks. All the data we pull for tweets and followers has to be pulled manually — there is no way to automatically harvest this information because Twitter (and Facebook) has blocked this type of access. Politically, it’s challenging for a site that tries to be agnostic — catering to neither banks nor CUs, but both — to dwell too much on one side or the other. Credit unions make their membership numbers readily accessible through their NCUA Call Reports, but banks aren’t required to report the same kind of number. It is impossible to benchmark banks because there is no data available on how many customers they have. (This kind of data for assets and membership counts also needs to be pulled manually, adding to the workload, which becomes quite a bit for a free index we update quarterly.)

    Nevertheless, you may be interested in these pages on The Financial Brand:

    Recent breakdown of social media data, including some benchmarks relative to asset size:
    http://thefinancialbrand.com/43116/power-100-2014-q3-insights

    An older article from 2012 that looked only at credit unions:
    http://thefinancialbrand.com/22482/ultimate-credit-union-twitter-study

    The FAQ section for the Power 100 database we maintain:
    http://thefinancialbrand.com/power-100/power-100-info

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