Top 100 Most Liked Banks on Facebook

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 banks on Facebook ranked by number of Likes through the third quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Banks With the Most Facebook Likes

#	Bank	Area	Total Facebook Likes	New Likes in Q3	Talking About	Engagement Rate
1	Capital One	USA	3,200,000	+246,378	40,000	1.25%
2	ICICI Bank	IN	3,100,000	+98,005	120,700	3.89%
3	Axis	IN	2,800,000	+309,903	54,700	1.95%
4	Chase	USA	2,700,000	–1,030,776	15,900	0.59%
5	GT Bank	NIG	2,300,000	+233,795	8,500	0.37%
6	HDFC	IN	2,300,000	+71,774	7,200	0.31%
7	BofA	USA	2,000,000	+190,493	28,200	1.41%
8	CIMB	MAS	1,300,000	n/a	8,600	0.66%
9	Maybank	MAS	1,200,000	n/a	15,700	1.31%
10	Citi	USA	1,100,000	+72,150	7,900	0.72%
11	IDBI	IN	827,800	+18,196	2,300	0.28%
12	United Bank for Africa	NIG	823,800	+104,932	2,500	0.30%
13	Wells Fargo	USA	733,800	+54,933	25,800	3.52%
14	USAA	USA	713,400	+45,262	12,900	1.81%
15	FNB	SA	662,000	+26,603	3,200	0.48%
16	Commonwealth	AUS	598,200	+40,508	8,000	1.34%
17	Scotiabank	CAN	597,200	+119,670	14,200	2.38%
18	BPI	PHP	560,600	+69,681	13,100	2.34%
19	OCBC	SG	547,200	+421,585	3,300	0.60%
20	OCBC	MAS	547,100	+139,300	3,300	0.60%
21	Barclays	UK	538,000	+15,964	1,500	0.28%
22	TD Bank	USA	529,100	+26,423	10,800	2.04%
23	FirstBank	NIG	402,500	+78,847	10,200	2.53%
24	State Bank of India	IN	373,200	+68,982	11,700	3.14%
25	Sterling	NIG	341,200	+38,000	6,600	1.93%
26	Equity	KEN	327,900	+89,300	9,400	2.87%
27	CIBC	CAN	277,800	+55,361	1,600	0.58%
28	RBC	CAN	252,400	+27,527	7,300	2.89%
29	ING Vysya	IN	243,900	+120,735	13,800	5.66%
30	DBS	SG	240,600	+28,734	9,100	3.78%
31	Standard Chartered	UK	231,600	+11,680	1,000	0.43%
32	Emirates NBD	UAE	228,500	+23,654	2,900	1.27%
33	Natwest	UK	226,700	+42,925	846	0.37%
34	Kotak Mahindra	IN	225,700	+5,590	477	0.21%
35	SkyBank	NIG	189,100	+2,927	1,100	0.58%
36	Access Bank	NIG	186,200	+81,330	22,300	11.98%
37	US Bank	USA	175,700	+8,443	1,100	0.63%
38	Absa	SA	174,600	+13,809	4,600	2.63%
39	PNC	USA	174,100	+11,608	23,000	13.21%
40	Mashreq	UAE	170,900	+16,200	4,000	2.34%
41	Stanbic	NIG	166,200	+30,100	6,100	3.67%
42	HSBC	UK	164,200	+8,708	1,100	0.67%
43	Ally Bank	USA	151,500	+5,484	1,500	0.99%
44	ANZ	AUS	145,400	+23,884	7,900	5.43%
45	Westpac	AUS	140,800	+21,148	3,400	2.41%
46	Fifth Third	USA	137,500	+38,749	822	0.60%
47	Santander (UK)	UK	130,500	+4,970	1,500	1.15%
48	NAB	AUS	129,400	+4,136	500	0.39%
49	RAKBANK	UAE	129,000	+6,167	921	0.71%
50	ASB	NZ	128,000	+1,980	372	0.29%

#	Bank	Area	Total Facebook Likes	New Likes in Q3	Talking About	Engagement Rate
51	KCB	KEN	125,000	+35,300	5,000	4.00%
52	Capitec	SA	122,700	+9,123	1,000	0.81%
53	Regions	USA	102,000	+35,059	12,200	11.96%
54	Nedbank	SA	97,800	+11,156	1,700	1.74%
55	BBVA Compass	USA	90,000	+719	121	0.13%
56	E*TRADE Bank	USA	79,000	+1,347	156	0.20%
57	Capital One 360	USA	76,900	+7,394	419	0.54%
58	M&T Bank	USA	75,300	–61	147	0.20%
59	Simple	USA	72,800	+15,401	154	0.21%
60	Credit Suisse	CH	71,200	+2,721	535	0.75%
61	ANZ	NZ	66,200	n/a	2,200	3.32%
62	Bank of Montreal	CAN	65,700	+3,833	227	0.35%
63	RBS Citizens	USA	64,500	+14,318	532	0.82%
64	Huntington	USA	63,000	+24,914	1,500	2.38%
65	RBS	UK	60,400	+9,365	670	1.11%
66	Lloyds	UK	58,700	+6,358	3,100	5.28%
67	Wema	NIG	58,500	+561	394	0.67%
68	AFB	GHA	58,500	+12,501	1,100	1.88%
69	PC Financial	CAN	54,500	+1,140	737	1.35%
70	BMO Harris	USA	53,800	+7,043	4,100	7.62%
71	GoBank	USA	53,500	+859	189	0.35%
72	AIB	IE	51,600	+45,450	362	0.70%
73	Bankwest	AUS	47,100	+6,114	1,400	2.97%
74	Union	USA	44,100	+7,098	2,700	6.12%
75	Standard Bank	SA	43,700	+2,963	363	0.83%
76	BB&T	USA	42,000	+3,133	220	0.52%
77	NetSpend	USA	41,500	+2,409	537	1.29%
78	SunTrust	USA	41,300	+5,172	1,100	2.66%
79	Umpqua	USA	40,200	+2,337	568	1.41%
80	Tangerine	CAN	39,800	+5,988	1,300	3.27%
81	Frost	USA	38,800	+6,600	705	1.82%
82	Co-Operative	UK	38,500	+1,320	777	2.02%
83	Bank of the West	USA	37,900	+1,239	604	1.59%
84	Santander (US)	USA	35,100	+970	2,900	8.26%
85	Bank of Melbourne	AUS	32,900	+1,252	833	2.53%
86	FirstBank	USA	32,000	+3,489	966	3.02%
87	UBank	AUS	31,200	+750	67	0.21%
88	First Direct	UK	31,100	+1,077	1,900	6.11%
89	National Bank of Canada	CAN	31,000	+1,640	1,600	5.16%
90	Goldman Sachs	USA	30,500	+280	61	0.20%
91	Westpac	NZ	30,400	+2,080	1,600	5.26%
92	First Financial	USA	30,100	+2,337	69	0.23%
93	UBS	UK	29,300	+4,655	224	0.76%
94	BNZ	NZ	28,500	+2,384	4,000	14.04%
95	TSB Bank	NZ	27,600	+8,404	426	1.54%
96	Iberia	USA	25,600	+240	520	2.03%
97	Kiwibank	NZ	25,200	+4,436	1,200	4.76%
98	Zions Bank	USA	23,500	+1,724	35	0.15%
99	Bank of Hawaii	USA	22,800	+1,551	318	1.39%
100	Nevada State Bank	USA	22,800	–31	9	0.04%

Note: All data covers social media activity through July, August and September 2014. Data is collected at the end of the quarter. Facebook engagement rates are calculated by dividing the number of users talking about a brand by the number of fans that brand has.

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