Top 100 Hottest Bank & Credit Union YouTube Channels

By Jeffry Pilcher, CEO/President and Founder of The Financial Brand

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The top 100 financial institutions on YouTube ranked by new video views during the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Financial Institutions With the Most New YouTube Video Views in Q2 2014

#	Financial Institution	Type	Area	Q2 New Views	Total YouTube Views	Channel Subscribers
1	Wells Fargo	Bank	USA	+13,079,413	34,879,469	11,006
2	Kotak Mahindra	Bank	IN	+3,809,038	7,275,476	2,453
3	Westpac	Bank	AUS	+1,044,266	1,943,836	0
4	CIBC	Bank	CAN	+983,643	4,236,290	989
5	Santander (UK)	Bank	UK	+942,375	3,277,194	2,238
6	Goldman Sachs	Bank	USA	+743,981	2,901,247	7,929
7	Natwest	Bank	UK	+727,139	4,010,489	1,679
8	Bank of Montreal	Bank	CAN	+707,897	748,377	301
9	BofA	Bank	USA	+672,446	20,524,935	11,342
10	USAA	Bank	USA	+631,513	11,262,612	6,705
11	Axis	Bank	IN	+516,546	1,734,216	1,770
12	RAKBANK	Bank	UAE	+427,074	1,254,494	580
13	Credit Suisse	Bank	CH	+413,966	11,421,688	4,540
14	NAB	Bank	AUS	+395,978	2,524,436	1,892
15	Scotiabank	Bank	CAN	+367,323	3,340,419	1,579
16	UBS	Bank	UK	+323,892	396,287	991
17	Grow Financial	CU	USA	+299,354	412,395	176
18	Capital One	Bank	USA	+272,153	2,819,181	3,980
19	RBS	Bank	UK	+266,756	892,150	508
20	FirstBank	Bank	USA	+225,201	278,459	145
21	FNB	Bank	SA	+216,294	1,916,121	1,777
22	Bank of Queensland	Bank	AUS	+216,284	537,261	95
23	Emirates NBD	Bank	UAE	+152,970	2,752,372	1,876
24	Chase	Bank	USA	+147,646	3,332,298	2,746
25	Kiwibank	Bank	NZ	+143,249	443,963	169
26	Standard Bank	Bank	SA	+143,151	350,619	896
27	Allied Irish Bank	Bank	IE	+132,694	1,272,503	934
28	Fifth Third	Bank	USA	+123,183	133,270	0
29	ICICI Bank	Bank	IN	+115,412	1,623,324	1,789
30	BBVA Compass	Bank	USA	+112,190	138,036	133
31	National Bank of Canada	Bank	CAN	+101,507	174,755	126
32	ANZ	Bank	AUS	+101,436	866,874	1,066
33	DBS	Bank	SG	+100,576	467,460	791
34	Spokane Teachers	CU	USA	+89,758	188,562	48
35	Washington Federal	Bank	USA	+87,018	205,569	18
36	Silicon Valley Bank	Bank	USA	+66,565	758,397	3,452
37	Nedbank	Bank	SA	+61,622	786,492	434
38	SkyBank	Bank	NIG	+50,820	63,739	167
39	Virgin Money	Bank	UK	+50,597	883,356	908
40	Standard Chartered	Bank	UK	+44,436	4,414,573	919
41	Susquehanna Bank	Bank	USA	+36,181	85,197	60
42	TD Bank	Bank	USA	+36,013	145,568	531
43	Synergy	CU	CAN	+34,764	138,156	32
44	Mountain America	CU	USA	+34,424	77,548	70
45	Bank of Ireland	Bank	IE	+33,868	120,260	283
46	PNC	Bank	USA	+30,741	3,243,495	670
47	Eastern Bank	Bank	USA	+30,234	58,111	44
48	Nationwide Building Society	CU	UK	+29,905	579,749	619
49	RaboDirect	Bank	IE	+29,364	317,447	168
50	Community Choice (IA)	CU	USA	+27,652	39,837	17

#	Financial Institution	Type	Area	Q2 New Views	Total YouTube Views	Channel Subscribers
51	BMO Harris	Bank	USA	+27,314	545,250	596
52	Capitec	Bank	SA	+27,161	150,096	187
53	OCBC	Bank	SG	+24,845	470,796	324
54	Innovation	CU	CAN	+21,187	21,885	5
55	Navy	CU	USA	+20,958	751,665	342
56	United Bank for Africa	Bank	NIG	+20,470	310,798	488
57	HDFC	Bank	IN	+20,180	884,493	1,488
58	Citizens Bank	Bank	USA	+19,200	32,536	346
59	Regions	Bank	USA	+18,698	850,041	402
60	Investec	Bank	SA	+18,599	315,631	433
61	Firstmark	CU	USA	+16,839	63,381	30
62	Westpac (NZ)	Bank	NZ	+16,794	620,576	453
63	Michigan First	CU	USA	+15,885	95,730	226
64	Idaho Central	CU	USA	+15,708	52,059	27
65	Polish	CU	CAN	+15,505	238,719	154
66	Zions Bank	Bank	USA	+13,636	86,082	219
67	Stanford	CU	USA	+13,140	50,134	93
68	Missouri	CU	USA	+12,823	41,077	12
69	Bendigo	Bank	AUS	+12,717	30,526	124
70	CitizensFirst	CU	USA	+12,247	17,504	11
71	UBank	Bank	AUS	+11,969	228,135	639
72	Associated Bank	Bank	USA	+11,280	343,979	151
73	Educators (WI)	CU	USA	+9,930	15,901	53
74	Heritage	Bank	AUS	+8,434	29,989	31
75	Logix	CU	USA	+8,420	211,250	90
76	Bellco (CO)	CU	USA	+7,558	97,260	185
77	First Tech	CU	USA	+6,773	349,715	105
78	Servus	CU	CAN	+6,755	571,312	137
79	IBM SE	CU	USA	+6,387	7,486	38
80	Union First Market	Bank	USA	+6,215	10,307	29
81	Consumers (MI)	CU	USA	+5,702	47,124	41
82	Greater Building Society	CU	AUS	+5,581	254,849	62
83	FivePoint	CU	USA	+5,530	5,530	11
84	Baxter	CU	USA	+5,423	49,760	144
85	Bank of Ann Arbor	Bank	USA	+5,413	44,549	48
86	Northern Trust	Bank	USA	+5,331	16,198	201
87	Three Rivers (IN)	CU	USA	+5,102	5,102	6
88	Elevations	CU	USA	+4,844	204,208	69
89	GT Bank	Bank	NIG	+4,825	303,265	734
90	Vantage (MO)	CU	USA	+4,489	92,987	148
91	Evolve	CU	USA	+4,358	21,677	44
92	BB&T	Bank	USA	+4,179	17,315	155
93	IDBI	Bank	IN	+4,085	185,397	5,920
94	Tropical Financial	CU	USA	+4,079	24,932	44
95	Union	Bank	USA	+4,031	244,420	186
96	Wings	CU	USA	+3,987	28,572	36
97	Allegacy	CU	USA	+3,945	22,985	66
98	Guardian (AL)	CU	USA	+3,862	3,862	63
99	South Carolina	CU	USA	+3,714	112,928	106
100	Deseret First	CU	USA	+3,609	24,575	53

Note: All data covers social media activity through April, May and June 2014.

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