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By Jeffry Pilcher, CEO/President & Publisher of The Financial Brand

The top 100 financial institutions on YouTube ranked by new video views during the second quarter of 2014.

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Related Power 100 Rankings for This Quarter:

The Top 100 Financial Institutions With the Most New YouTube Video Views in Q2 2014

# Financial Institution Type Area Q2 New
Views		 Total
YouTube
Views		 Channel
Subscribers
1 Wells Fargo Bank USA +13,079,413 34,879,469 11,006
2 Kotak Mahindra Bank IN +3,809,038 7,275,476 2,453
3 Westpac Bank AUS +1,044,266 1,943,836 0
4 CIBC Bank CAN +983,643 4,236,290 989
5 Santander (UK) Bank UK +942,375 3,277,194 2,238
6 Goldman Sachs Bank USA +743,981 2,901,247 7,929
7 Natwest Bank UK +727,139 4,010,489 1,679
8 Bank of Montreal Bank CAN +707,897 748,377 301
9 BofA Bank USA +672,446 20,524,935 11,342
10 USAA Bank USA +631,513 11,262,612 6,705
11 Axis Bank IN +516,546 1,734,216 1,770
12 RAKBANK Bank UAE +427,074 1,254,494 580
13 Credit Suisse Bank CH +413,966 11,421,688 4,540
14 NAB Bank AUS +395,978 2,524,436 1,892
15 Scotiabank Bank CAN +367,323 3,340,419 1,579
16 UBS Bank UK +323,892 396,287 991
17 Grow Financial CU USA +299,354 412,395 176
18 Capital One Bank USA +272,153 2,819,181 3,980
19 RBS Bank UK +266,756 892,150 508
20 FirstBank Bank USA +225,201 278,459 145
21 FNB Bank SA +216,294 1,916,121 1,777
22 Bank of Queensland Bank AUS +216,284 537,261 95
23 Emirates NBD Bank UAE +152,970 2,752,372 1,876
24 Chase Bank USA +147,646 3,332,298 2,746
25 Kiwibank Bank NZ +143,249 443,963 169
26 Standard Bank Bank SA +143,151 350,619 896
27 Allied Irish Bank Bank IE +132,694 1,272,503 934
28 Fifth Third Bank USA +123,183 133,270 0
29 ICICI Bank Bank IN +115,412 1,623,324 1,789
30 BBVA Compass Bank USA +112,190 138,036 133
31 National Bank of Canada Bank CAN +101,507 174,755 126
32 ANZ Bank AUS +101,436 866,874 1,066
33 DBS Bank SG +100,576 467,460 791
34 Spokane Teachers CU USA +89,758 188,562 48
35 Washington Federal Bank USA +87,018 205,569 18
36 Silicon Valley Bank Bank USA +66,565 758,397 3,452
37 Nedbank Bank SA +61,622 786,492 434
38 SkyBank Bank NIG +50,820 63,739 167
39 Virgin Money Bank UK +50,597 883,356 908
40 Standard Chartered Bank UK +44,436 4,414,573 919
41 Susquehanna Bank Bank USA +36,181 85,197 60
42 TD Bank Bank USA +36,013 145,568 531
43 Synergy CU CAN +34,764 138,156 32
44 Mountain America CU USA +34,424 77,548 70
45 Bank of Ireland Bank IE +33,868 120,260 283
46 PNC Bank USA +30,741 3,243,495 670
47 Eastern Bank Bank USA +30,234 58,111 44
48 Nationwide Building Society CU UK +29,905 579,749 619
49 RaboDirect Bank IE +29,364 317,447 168
50 Community Choice (IA) CU USA +27,652 39,837 17
# Financial Institution Type Area Q2 New
Views		 Total
YouTube
Views		 Channel
Subscribers
51 BMO Harris Bank USA +27,314 545,250 596
52 Capitec Bank SA +27,161 150,096 187
53 OCBC Bank SG +24,845 470,796 324
54 Innovation CU CAN +21,187 21,885 5
55 Navy CU USA +20,958 751,665 342
56 United Bank for Africa Bank NIG +20,470 310,798 488
57 HDFC Bank IN +20,180 884,493 1,488
58 Citizens Bank Bank USA +19,200 32,536 346
59 Regions Bank USA +18,698 850,041 402
60 Investec Bank SA +18,599 315,631 433
61 Firstmark CU USA +16,839 63,381 30
62 Westpac (NZ) Bank NZ +16,794 620,576 453
63 Michigan First CU USA +15,885 95,730 226
64 Idaho Central CU USA +15,708 52,059 27
65 Polish CU CAN +15,505 238,719 154
66 Zions Bank Bank USA +13,636 86,082 219
67 Stanford CU USA +13,140 50,134 93
68 Missouri CU USA +12,823 41,077 12
69 Bendigo Bank AUS +12,717 30,526 124
70 CitizensFirst CU USA +12,247 17,504 11
71 UBank Bank AUS +11,969 228,135 639
72 Associated Bank Bank USA +11,280 343,979 151
73 Educators (WI) CU USA +9,930 15,901 53
74 Heritage Bank AUS +8,434 29,989 31
75 Logix CU USA +8,420 211,250 90
76 Bellco (CO) CU USA +7,558 97,260 185
77 First Tech CU USA +6,773 349,715 105
78 Servus CU CAN +6,755 571,312 137
79 IBM SE CU USA +6,387 7,486 38
80 Union First Market Bank USA +6,215 10,307 29
81 Consumers (MI) CU USA +5,702 47,124 41
82 Greater Building Society CU AUS +5,581 254,849 62
83 FivePoint CU USA +5,530 5,530 11
84 Baxter CU USA +5,423 49,760 144
85 Bank of Ann Arbor Bank USA +5,413 44,549 48
86 Northern Trust Bank USA +5,331 16,198 201
87 Three Rivers (IN) CU USA +5,102 5,102 6
88 Elevations CU USA +4,844 204,208 69
89 GT Bank Bank NIG +4,825 303,265 734
90 Vantage (MO) CU USA +4,489 92,987 148
91 Evolve CU USA +4,358 21,677 44
92 BB&T Bank USA +4,179 17,315 155
93 IDBI Bank IN +4,085 185,397 5,920
94 Tropical Financial CU USA +4,079 24,932 44
95 Union Bank USA +4,031 244,420 186
96 Wings CU USA +3,987 28,572 36
97 Allegacy CU USA +3,945 22,985 66
98 Guardian (AL) CU USA +3,862 3,862 63
99 South Carolina CU USA +3,714 112,928 106
100 Deseret First CU USA +3,609 24,575 53

Note: All data covers social media activity through April, May and June 2014.

This article was originally published on July 14, 2014. All content © 2018 by The Financial Brand and may not be reproduced by any means without permission.

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